Moutai 1935 Kaguy Ryru Ñuãha Chengdu Wanjiazu Technology Co., Ltd omba'apóva

Moutai 1935 Kaguy Ryru Ñuãha Chengdu Wanjiazu Technology Co., Ltd omba'apóva ha'e rembiporuarã oñemba'eguaséva 2024 A' Design Award Itaju pegua Mba'eñongatuha Jejapo Ñeha'ã Categoría-pe.

ItajuMba'eñongatuha· 2024

Moutai 1935 Kaguy Ryru Ñuãha

Chengdu Wanjiazu Technology Co., Ltd -gua

Mba'eporuhára: Kweichow Moutai-Flavor Series Spirits Marketing Co., Ltd.

A' Design Award Itaju Rembiporuarã Mba'eñongatuha Categoría-pe

2,814,292

Premio Rembiporuarã Oñemoneĩva

Emoneĩ Premio Reko #153916 Peg̃ua

Ehecha A' Design Award-pe Marandu Myasãi Mba'ete Jeguerohory

Sa'y

Diseño

Moutai 1935 Kaguy Ryru Ñuãha Rehegua

Moutai 1935 ha'e peteĩ ñuãha Chinagua kaguy mbarete Guizhou tetãmiguáva peg̃uarã. Pe hyru itaverakuégui ojejapóva oguereko ta'anga opu'ãva tapia pytã ári, ohechaukáva ta'anga sa'yju ára ojehepyme'ẽ hague juky ha kaguy Moutai táva ryepýpe. Umi ta'anga ojejapo China ta'anga ymaguare ojehecharamóva rehe. Mbohapy apu'a sa'yju y ojepyvúva rami oñemboja'anga pe hyru ati'y rehe. Pe ta'anga opu'ãva ape oñemohu'ã peteĩ barniz oñehypýivape, omoporãvéva ipojái ha ipokoha. Pe hyru ahoja ojejapóva zinc aleaciongui oiporu peteĩ tãi rami oñembyaíva ijapopyre ani hag̃ua oñemonda'anga. Pe jopói ryru ojejapo kartõ ikatúvagui ojeporujey ha ho'apáva yvýpe.

Jeguerohory

A' Design Award Itaju Rehegua

Moutai 1935 Kaguy Ryru Ñuãha ohupyty A' Design Award Itaju, peteĩ ñehechakuaa heta prestigioso oñeme'ẽva diseño primera clase, maravilloso ha sobresaliente-pe. Umi ganador Itaju ha'e creación heta innovador, visionario ha glamoroso ohesape'ỹva ohechaukáva genio, sabiduría ha habilidad umi diseñador-pe. Oñeha'ãrõ Moutai 1935 Kaguy Ryru Ñuãha ha'eha peteĩ invento ojehechakuaavéva, tendencia omoĩva ha monumental ome'ẽva valor ndojehecháiva. Ko diseño ohupytýva A' Design Award Itaju ha'e proyecto espectacular ha respetado ohepyme'ẽva heta ha ombohasáva límite arte, ciencia, diseño ha tecnología rehegua. Moutai 1935 Kaguy Ryru Ñuãha omoheñói sentimiento ipotapy mbarete, omokyre'ỹ pasión, ombokyre'ỹ creatividad ha ñanemombyasy.

Diseño Rapykuéri

Marandu Aty

Diseñador ome'ẽva'ekue crédito, aty pegua ha mba'e técnico.

Mba'e Iñambuéva: Moutai 1935, a classic Chinese distilled spirit from Guizhou province, showcases its cultural essence through the packaging design that embraces the concept of inheriting the essence and bearing in mind the classic. On the bottle, the relief patterns stand out against a backdrop of Chinese red, unfolding a golden scroll of ancient salt sellers buying and savoring liquor in Moutai town. The bottle shoulder is embossed with circular ripples that symbolize time, regional identity, and labour.
Tuichakue ha Ñemyenyhẽ: product dimensions,230 mm x 85 mm x 85 mm
Ñe'ẽ Rape: Moutai, Chinese distilled spirits, Chinese paintings, Relief patterns, Packaging
Ñeapopy Tecnología: The gift box of Moutai 1935 is made from environmentally friendly, recyclable and biodegradable chipboard.
The bottle is crafted from the type of glass commonly used for Chinese distilled spirits. And the patterns on the bottle have been enhanced with a glaze spray to heighten the overall visual appeal.
The zinc alloy cap features an innovative broken dentiform structure as an anti counterfeit measure.
Diseño Jepy'apy: The key challenge lay in injecting novelty into the colour scheme of Chinese red and gold, which is commonly seen in the packaging designs for Chinese distilled spirits, and ultimately creating a classic and distinguished image for Moutai 1935. To this end, the bottle uses a muted shade of red as the background hue, exuding a profound vibe. And the inclusion of Chinese genre paintings seamlessly melds the Chinese distilled spirit with stories, imbuing Moutai 1935 with a vibrant cultural essence.
Ñesẽheka: After thorough market research, the design team discovered that packaging designs for Chinese distilled spirits often look very similar and lack originality. Few highlight the history and quality of Chinese distilled spirits, and the cultural heritage of the product itself. Recognizing this gap, the design for Moutai 1935 delves into its historical context and regional traits, and further conveys them via traditional Chinese painting art to offer consumers a glimpse into Chinese liquor culture.
Inspiración: The bottle features the illustrations inspired by traditional Chinese genre paintings, vividly portraying the salt transport of Guizhou and liquor commerce scenes. These visuals highlight the historical significance of Moutai. The three circles of golden ripples on the bottle shoulder mirror the annual rings which represent the passage of time, the Chishui River as the water source of Moutai, and the terraced fields emblematic of the diligence and artisan spirit of Guizhou people.
Proyecto Ára Tuichakue: The design and development of this project started in Chengdu, in November, 2020. It was introduced to the market in Guizhou, in January, 2022.
Mba'apo Rape: The text and patterns on the bottle both feature a relief design and are enhanced with a glaze spray. This not only increases friction to prevent slipping when held, but also provides a pleasant touch and aesthetic allure.
Aty Rembiguái: Chengdu Wanjiazu Technology Co., Ltd
Chengdu Sanhui Longhe Advertising Design Co., Ltd
Jing 'an Jia(General Manager& Design Director)
Yi Huang(Designer)