Espresso Káfe Branding Andromachi Kakava omba'apóva

Espresso Káfe Branding Andromachi Kakava omba'apóva ha'e rembiporuarã oñemba'eguaséva 2024 A' Design Award Fiero pegua Mba'eñongatuha Jejapo Ñeha'ã Categoría-pe.

FieroMba'eñongatuha· 2024

Espresso Káfe Branding

Andromachi Kakava -gua

Mba'eporuhára: ABC Design Communication

A' Design Award Fiero Rembiporuarã Mba'eñongatuha Categoría-pe

15,769

Premio Rembiporuarã Oñemoneĩva

Emoneĩ Premio Reko #152991 Peg̃ua

Eike Tendápe Ehecha A' Design Award-pe Marandu Myasãi Mba'ete Jeguerohory

Sa'y

Diseño

Espresso Káfe Branding Rehegua

Káfe ñembojopyru oikotevẽ diseño especial competencia hatãva rupi. Pe jehekakuaa ojejapovaekue espresso sa'y código rehe ome'ẽ Sottos Family-pe peteĩ ta'ãnga estética iñambuéva ñembojopyru-pe. Upéicha, ñembojopyru sa'y gama odefini umi káfe mezcla, oguata consumidor-kuéra arandu'íme oñembojoajávo sa'y gusto ha aroma correspondiente ndive. Pe jehekakuaa oñemotenonde pypuku oñehesa'ỹijóvo tenda pegua mba'e omokyre'ỹva Sottos Family espresso káfe marca.

Jeguerohory

A' Design Award Fiero Rehegua

Espresso Káfe Branding ohupyty A' Design Award Fiero, peteĩ ñehechakuaa prestigioso oñeme'ẽva diseño iporã-pe ohupytýva requisito profesional ha industrial oñeha'ãrõva creación iporã oñemoĩva-gui. Umi ganador Fiero ohechauka habilidad guasu, especialización yvate, comprensión experta ha capacidad creativa umi creador rehegua. Oñeha'ãrõ Espresso Káfe Branding ha'eha creación ojehayhúva, admirada ha estimada, práctica ha innovadora. Ko diseño ohupytýva A' Design Award Fiero ombojoaju mejor práctica industria rehegua ha oguereko característica técnica competente ojoajúva conocimiento ha talento ndive. Espresso Káfe Branding oñerespeta hembiapo cuidadoso rupi ha oñemoĩ ome'ẽ hag̃ua mejora calidad de vida rehegua oipytyvõva yvy ape iporãve hag̃ua.

Diseño Rapykuéri

Marandu Aty

Diseñador ome'ẽva'ekue crédito, aty pegua ha mba'e técnico.

Mba'e Iñambuéva: The Sottos family, based in Germany and having more than fifty years of experience in the production and packaging of coffee products, expanded its range with its most recent series of products designed exclusively for professional use: Espresso Linea Blue, Espresso Linea Rossa & Espresso Linea Aroma. Seeking uniqueness and visual creative ways of approach, coffee itself revealed the image of its aesthetic transformation.
Tuichakue ha Ñemyenyhẽ: Metallic Pouch: Width 155mm x Height 325mm
Ñe'ẽ Rape: espresso, sottos, coffee,
Ñeapopy Tecnología: The symbol became the central pattern and characteristic feature of the packaging. The colors of the packaging, red, blue and orange, along with the dominant black color, make the packaging stand out and claim a prominent place in the display cases of coffee houses, breaking thusly the stereotype that wholesale products must remain invisible to the consumer.
Diseño Jepy'apy: Strategically, among the multitude of coffee packaging available on the market, the creative line that would differentiate the product had to be found.
Ñesẽheka: Coffee packaging requires special design due to the great competition. The research carried out based on the color coding of espresso, gave SOTTOS FAMILY an aesthetically different image on the packaging. Thus, the color palette of the packaging defines the coffee blends, leading the consumer's consciousness to combine color with the corresponding taste and aroma. The study was developed in depth taking into account the development of regional materials that highlight the SOTTOS FAMILY espresso coffee brand. In this way, the visual design with the pattern and the marking, was adopted in packaging and promotional material, making the brand quickly recognizable among competing coffee products.
Inspiración: The logo of the series was inspired by the blend of coffee and its delightful aroma. The artistic approach was based on the linear top view of an espresso cup and the aroma that spreads in the space, stimulating coffee cravings. The pattern was given repetition in such a way that it can be a useful visual and in any other application needed so that it is recognizable for the entire series of coffees, but also for the actions that will follow in the promotion of the product.
Proyecto Ára Tuichakue: The project started in November 2019 in Athens and finished in December 2022 in Athens
Mba'apo Rape: An important aspect of the packaging design strategy was its aesthetics to be able to win over the public and at the same time win over the branded demand in catering areas. Sottos Family now gains a strategic high position, both qualitatively and aesthetically, in the packaging and retailing of coffee.
Aty Rembiguái: Costas Lakis
Andromachi Kakava