Tiantai Huangcha Marka Rechaukaha Zhejiang Gongshang University omba'apóva

Tiantai Huangcha Marka Rechaukaha Zhejiang Gongshang University omba'apóva ha'e rembiporuarã oñemba'eguaséva 2025 A' Design Award Pláta pegua Ta'ãnga Jejapo Ñeha'ã Categoría-pe.

PlátaTa'ãnga· 2025

Tiantai Huangcha Marka Rechaukaha

Zhejiang Gongshang University -gua

Mba'eporuhára: 天台县人民政府

A' Design Award Pláta Rembiporuarã Ta'ãnga Categoría-pe

87,312

Premio Rembiporuarã Oñemoneĩva

Emoneĩ Premio Reko #152976 Peg̃ua

Ehecha A' Design Award-pe Marandu Myasãi Mba'ete Jeguerohory

Sa'y

Diseño

Tiantai Huangcha Marka Rechaukaha Rehegua

Tiantai Huangcha ha'e peteĩ marka rechaukaha ha ñeñongatuha ñemoha'anga ojejapóva peteĩ ka'ay sa'yju tetãpehegua rehehápe. Pe logotipo ombojoaju kyta ha hogue ra'anga peteĩ ñe'ẽ gráfiko isãsóvape. Peteĩ apu'a he'ise ka'ay rekoite. Mokõi apu'a ohechauka yvypóra ha yvóra ojueheguáva. Mbohapy apu'a ohechauka angirũnguéra oguapýva mesa jerére oñomoirũ hag̃ua ka'ay. Peteĩ ka'ay yguapy ra'anga iguýpe ombohovái umi mbohapy kytápe ha omoĩmba pe ta'anga. Pe ñeñongatuha oipuru serámika overáyva ipopyhaha metálva reheve, ha pe ka'ay ryru raviti ohapykuehó pe logotipo raviti.

Jeguerohory

A' Design Award Pláta Rehegua

Tiantai Huangcha Marka Rechaukaha ohupyty A' Design Award Pláta, peteĩ ñehechakuaa extraordinariamente prestigioso oñeme'ẽva diseño de primera línea, hechapyrãva ha impresionante-pe. Umi ganador Pláta ha'e tembiapo brillante ha heta creativo ohechaukáva expertise, talento ha agudeza sobresaliente umi diseñador-pe. Oñeha'ãrõ Tiantai Huangcha Marka Rechaukaha ha'eha peteĩ tembiapo maravilloso, ejemplar, profesional ha innovador pypukuvéva. Ko diseño ohupytýva A' Design Award Pláta ha'e invento ojehechakuaáva ha ojehayhúva ohepyme'ẽva ha ombohasáva límite arte, ciencia, diseño ha tecnología rehegua. Tiantai Huangcha Marka Rechaukaha ha'e creación heta ojeenvidiáva omokyre'ỹva ipotapy, ome'ẽva sentimiento positivo ha omoheñóiva maravilla ha sorpresa.

Diseño Rapykuéri

Marandu Aty

Diseñador ome'ẽva'ekue crédito, aty pegua ha mba'e técnico.

Mba'e Iñambuéva: The combination of dots shapes and leaves condenses the Buddhist meditation into a logo graphic with multiple meanings. The circle symbolises the essence of tea; the arrangement of two circles shows the interaction between man and nature; and the arrangement of three circles signifies the sharing and gathering of friends who are seated around a table to drink three cups of tea together.
The tea lotus graphic below the logo echoes the three dots above, ultimately constituting the complete logo.
Tuichakue ha Ñemyenyhẽ: Round, crescent shaped tea canister: diameter 120mm*height 150mm (capacity 150-200g);
Tea tray: leaf-shaped design, length 200mm*width 100mm.
In packaging design, round tea canisters, crescent-shaped tea canisters, diagonally placed tea cups and leaf-shaped tea trays are the basic apparatus for tea tasting. At the same time, through the clever combination of the tea canister and the tea tray, it forms an isomorphic design that echoes with the logo graphic, which effectively strengthens the brand impression.
Ñe'ẽ Rape: Brand Narrative, Brand Design, Symbolic Design, Sustainable Packaging, Regional IPs
Ñeapopy Tecnología: Material Selection: The packaging is made of matte ceramic and metal handles, echoing the natural texture; balancing a sense of high-end with sustainability;

3D modelling: The tea canister form was modelled based on the logo graphic to ensure that the shape was consistent with the brand symbol. This creation, through the simple design, helps the brand to show the rich connotation, and leave a deeper memory and sense of identity in the user's mind.
Diseño Jepy'apy: Cultural abstraction: how to transform Buddhist Zen into a universal symbol? This can be done by lowering the narrative cognitive threshold through a simple graphic with different numbers of circles, one circle, two circles and three circles;
Breaking barriers: how to balance high-end positioning and mass communication? Minimalist design of gifts and everyday scenes to strengthen the ‘scarcity + cultural value’ label;
Production: process cost control for complex shaped tea canisters, using modular moulds to reduce customisation costs.
Ñesẽheka: This project creates a brand image and packaging system for "Tiantai Yellow Tea". Centered on "Buddhist culture," the design blends Zen aesthetics with tea-making traditions. The main graphic combines dots and leaf shapes. The tea lotus below forms a "poet monk with clasped hands," reflecting the "tea and Zen" philosophy. The design balances cultural richness with efficiency, emphasizing the tea's rarity and premium status. The brand gained government recognition and media coverage.
Inspiración: We were commissioned by the government of Tiantai County, Zhejiang Province to design the brand identity and packaging for the local speciality tea 'Tiantai Huangcha.' As the birthplace of yellow tea, Tiantai Temple was asked to incorporate its concept of 'Tea Zen and One Taste' into the design; to transform the traditional process of sun-drying and drinking tea into visual symbols; and to integrate a variety of cultural imagery through geometric shapes that are easy to recognise and remember .
Proyecto Ára Tuichakue: The project started its design phase in October 2022, was completed in April 2023 and officially released in May 2024.
Mba'apo Rape: Unpacking Ceremony: The layered structure of the gift box needs to be opened in a specific order, simulating the Zen tea ceremony;
The combination of the tea canister and the tea tray enhances the sense of opening ceremony, which fits the needs of gift-giving scenarios, and the minimalist graphics reduce the cost of recognition, helping the brand to quickly enter new markets and strengthen the brand's memory. This minimalist symbol system can be expanded to tea utensils and cultural tourism products (such as meditation experience periphery) to continue the brand life cycle.
Aty Rembiguái: Designer：Kan Zhao
Ta'ãnga Mba'eñemoneĩ: Designer：Kan Zhao