Ecohiny Branding Cansu Dagbagli Ferreira omba'apóva

Ecohiny Branding Cansu Dagbagli Ferreira omba'apóva ha'e rembiporuarã oñemba'eguaséva 2024 A' Design Award Pláta pegua Ta'ãnga Jejapo Ñeha'ã Categoría-pe.

PlátaTa'ãnga· 2024

Ecohiny Branding

Cansu Dagbagli Ferreira -gua

Mba'eporuhára: Cansu Dagbagli Ferreira

A' Design Award Pláta Rembiporuarã Ta'ãnga Categoría-pe

106,368

Premio Rembiporuarã Oñemoneĩva

Emoneĩ Premio Reko #152882 Peg̃ua

Eike Tendápe Ehecha A' Design Award-pe Marandu Myasãi Mba'ete Jeguerohory

Sa'y

Diseño

Ecohiny Branding Rehegua

¿Ikatúpa peteĩ marca papel higiénico rehegua iporã ha vy'a? EcoHiny ha'e 100% bambú orgánico, orekóva certificación FSC ha ecológico oĩhaguéicha. Pe marca ra'ãnga ha'e peteĩ durazno, umi sa'y ha letra jeporavopy ohechauka vy'a, tekoypykue ha hũ'i tekove producto rehegua. Pe hembipota ha'ekue omoambuévo pe marca ambue guive mercado-pe oiporu rupi peteĩ paleta sa'y ijojaha'ỹva. Peteĩ hovy pytũ hovyũva, oñemboja durazno ndive, ome'ẽ peteĩ personalidad vy'apavẽ ha avei ohechauka sentido ecológico ha sostenibilidad rehegua. Ko'ã diseño jeporavo oñe'ẽ cliente objetivo ryepýpe pya'e ha omoheñói peteĩ joaju marca ha cliente apytépe.

Jeguerohory

A' Design Award Pláta Rehegua

Ecohiny Branding ohupyty A' Design Award Pláta, peteĩ ñehechakuaa extraordinariamente prestigioso oñeme'ẽva diseño de primera línea, hechapyrãva ha impresionante-pe. Umi ganador Pláta ha'e tembiapo brillante ha heta creativo ohechaukáva expertise, talento ha agudeza sobresaliente umi diseñador-pe. Oñeha'ãrõ Ecohiny Branding ha'eha peteĩ tembiapo maravilloso, ejemplar, profesional ha innovador pypukuvéva. Ko diseño ohupytýva A' Design Award Pláta ha'e invento ojehechakuaáva ha ojehayhúva ohepyme'ẽva ha ombohasáva límite arte, ciencia, diseño ha tecnología rehegua. Ecohiny Branding ha'e creación heta ojeenvidiáva omokyre'ỹva ipotapy, ome'ẽva sentimiento positivo ha omoheñóiva maravilla ha sorpresa.

Diseño Rapykuéri

Marandu Aty

Diseñador ome'ẽva'ekue crédito, aty pegua ha mba'e técnico.

Mba'e Iñambuéva: ecoHiny is a newly launched brand of bathroom products made from 100% organic bamboo, FSC certified and soft as a feather. The brand personality is intended to be young, playful and bold. Design conveys eco-friendliness in a unique way. Branding features unique color combination and minimal approach. The product name and features are displayed prominently and in large font size on the packaging, as the product is displayed and sold on online e-commerce platforms.
Tuichakue ha Ñemyenyhẽ: 3 sizes for shipping box was designed: 12 pack, 24 pack and 36 pack. Wrap dimensions are R11 x H11
Ñe'ẽ Rape: bathroom, toilet paper, packaging, bamboo, sustainable, eco friendly, packaging design
Ñeapopy Tecnología: The design thinking method of Diverge and Converge was used. All design was realized digitally as vector based assets with Adobe Creative Suite and then physical items such as toilet paper wraps and the shipping box were produced by 4 color printing technique.
Diseño Jepy'apy: The challenge was being able to produce the same color for the toilet paper wraps and the shipping box. Even though a propriate Pantone color was chosen, the fact that the wraps and the box has different materials resulted in different printed colors. We had to make adjustment in the trial print phase, to make sure the colors matched.
Ñesẽheka: A thorough competitor research was done online and offline. During the research phase we realized that all bamboo toilet paper brands use the same tone of bright green. Our aim was to differentiate the brand from others on the market by using a unique color palette.
Inspiración: We created the brand direction inspired by the quirky name of the brand. The brand symbol is chosen as a peach, while the choice of colors creates a fun and playful personality for the brand. Deep blueish green hue, paired with peach, also conveys a sense of eco-friendliness and sustainability. As a typeface, a modern sans-serif font was chosen to convey a sense of simplicity and approachability. The font is legible and easy to read, making it ideal for product packaging and web design.
Proyecto Ára Tuichakue: Project started in April 2022 and finished in April 2023. The products were launched in May 2023
Mba'apo Rape: Bamboo toilet paper is a tree free product. It's septic free, soft and strong. The differentiation points from the competitors are being 350 sheet, elemental chlorine free and having a 100% recyclable packaging.