Waaron Kuu's Marca Ñemoheñói Shawn Goh Chin Siang omba'apóva

Waaron Kuu's Marca Ñemoheñói Shawn Goh Chin Siang omba'apóva ha'e rembiporuarã oñemba'eguaséva 2023 A' Design Award Brónse pegua Ta'ãnga Jejapo Ñeha'ã Categoría-pe.

BrónseTa'ãnga· 2023

Waaron Kuu's Marca Ñemoheñói

Shawn Goh Chin Siang -gua

Mba'eporuhára: Hai Soon Leong Sdn.Bhd

A' Design Award Brónse Rembiporuarã Ta'ãnga Categoría-pe

13,375

Premio Rembiporuarã Oñemoneĩva

Emoneĩ Premio Reko #149135 Peg̃ua

Eike Tendápe Ehecha A' Design Award-pe Marandu Myasãi Mba'ete Jeguerohory

Sa'y

Diseño

Waaron Kuu's Marca Ñemoheñói Rehegua

Waaron Kuu's ha'e peteĩ tembi'urenda ohechauka poteĩ (6) ñemomarandeko tuichavéva Malasia-gua. Ombotuicha haguã marca porãite, ekipo oipuru pytã hũ omboikoirõ haguã peteĩteĩva cultura rembiapo ha omoĩ ñembosarái ymaguarekue ha mbarakápe. Avei oipuru opaichagua mba'e tendaguáva oñembojeguaka haguã ta'ãnga, oñemohendáva opaichagua koty tembi'urenda-pe ha tembi'urã ári ha ñemyatyrõ-pe. Ñemoheñói ndohechaúkai ñemomarandeko poteĩ tuichavéva Malasia-gua añoite, ha katu omoheñói avei peteĩ marca ra'ãnga ijojaha'ỹva tembi'urenda-pe guarã.

Jeguerohory

A' Design Award Brónse Rehegua

Waaron Kuu's Marca Ñemoheñói ohupyty A' Design Award Brónse, peteĩ ñehechakuaa heta prestigioso oñeme'ẽva diseño sobresaliente-pe ojekuaáva creatividad, ingenio ha astucia rupi. Umi ganador Brónse ha'e artefacto hábil ha creativo ohechaukáva experiencia, imaginación ha recurso umi diseñador-pe. Oñeha'ãrõ Waaron Kuu's Marca Ñemoheñói ha'eha peteĩ objeto ojehayhúva, admirado ha estimado, profesional ha innovador. Ko diseño ohupytýva A' Design Award Brónse ombojoaju mejor práctica arte, ciencia, diseño ha tecnología rehegua ha iporãiterei detalle rehe. Waaron Kuu's Marca Ñemoheñói ombohory necesidad, ohupyty ipotapy, ombovy'a sentimiento ha ohenói curiosidad.

Diseño Rapykuéri

Marandu Aty

Diseñador ome'ẽva'ekue crédito, aty pegua ha mba'e técnico.

Mba'e Iñambuéva: Waaron Kuu's is a brand named after the street food culture of Malaysia. It is also a restaurant that represents the 6 main ethnic cultures in Malaysia. In order to create a cohesive branding, each character design representing their respective culture uses a dark purple to express their cultural beliefs and values. Besides, traditional games, musical instruments and local cultural elements are used as decorations for the restaurant. A variety of paintings are placed in different corners of the restaurant too. From tableware such as bowls and plates to takeaway packaging, each consists of designs that represent the ethnic cultures in Malaysia. The overall design theme not only appeals to the customers but also creates a unique brand identity for the restaurant.
Tuichakue ha Ñemyenyhẽ: Big Can Label size are 23 x 7.5cm
Small Can Label size are 20 x 5cm
The lunch box A Packaging Box open size are 37 x 46cm
lunch box B Packaging Box open size are 52.3 x 36.8cm and Name Card size are 8.5 x 5cm
Ñe'ẽ Rape: Malaysia, Malaysia Food, Branding Design
Ñeapopy Tecnología: In order to provide a different dining experience, a large amount of time was also spent on art curation within the restaurant. Custom artworks that highlight cultural significance are displayed on the wall, which will evoke a sense of awe from the customers. Besides, all materials used are recyclable.
Diseño Jepy'apy: When executing our brand, The researched local restaurants with ethnic styles and visited each one to gain insight. However, The team faced the challenge of how to represent the cultures of the six major ethnic groups. After all, some cultures require in-depth understanding, such as the contemporary lifestyles and religious cultures of the ethnic groups. Only then can capture the essence of each culture in our illustrations and bring out their unique flavors.
Ñesẽheka: A good branding design not only solves a pain point in the market but also creates an integrated identity. Starting from corporate identity to packaging design, including tableware and food presentation, each shapes the perception of the brand’s visual identity.
Inspiración: There are many restaurants that serve traditional food in Malaysia. However, the overall design theme with a symbolic representation of the culture in a restaurant is rare. In order to solve this problem, we first developed a distinctive brand name.
Proyecto Ára Tuichakue: The project started in September 2022 in Malaysia Kuala Lumpur. Soft Launch 1 January 2023
Mba'apo Rape: The ingenuity behind the 2 walls is to provide an awe stricken experience to customers. As they pass through the passage, they will be amazed by the vibrant colours and illustrations on the walls. Furthermore, the uniform colours and patterns on the furniture and packaging will create a prominent impression on the customers.
Patente-kuéra: waaron kuns, 2023
Ta'ãnga Mba'eñemoneĩ: All imagery copyrights Shawn Goh Design Lab. Sdn Bhd.