Luckin 2.0 Kafe Drip Ryru Tiger Pan omba'apóva

Luckin 2.0 Kafe Drip Ryru Tiger Pan omba'apóva ha'e rembiporuarã oñemba'eguaséva 2023 A' Design Award Pláta pegua Mba'eñongatuha Jejapo Ñeha'ã Categoría-pe.

PlátaMba'eñongatuha· 2023

Luckin 2.0 Kafe Drip Ryru

Tiger Pan -gua

Mba'eporuhára: Lucky Coffee Technology (China) Co., Ltd.

A' Design Award Pláta Rembiporuarã Mba'eñongatuha Categoría-pe

43,871

Premio Rembiporuarã Oñemoneĩva

Emoneĩ Premio Reko #148015 Peg̃ua

Eike Tendápe Ehecha A' Design Award-pe Marandu Myasãi Mba'ete Jeguerohory

Sa'y

Diseño

Luckin 2.0 Kafe Drip Ryru Rehegua

Luckin 2.0 ha'e peteĩ kafe drip ryru aty ojejapóva po kafe juehegua peguarã. Peteĩteĩva karameguã oguereko ta'anga ohechaukáva mamóguipa ou hi'a, umíva apytépe África ha Yunnan, China retãmegua. Ojehai umi ka'avo ha mymba upepeguáva ohechauka hağua peteĩ tenda naturál rehegua. Po sa'y sakã ojoavýva omboja'o umi kafe juehegua ha oipytyvõ karameguãkuéra ojehecha porãve hağua estante ári. Iñemohenda ndahasýi ha isãso, oguerekóva marandu potĩ pe producto rehegua umi ñe'ẽ puku rangue. Umi karameguã ojejapo irundy sa'y impresión reheve, estampado aku hũ matte ha peteĩ etiqueta plata matte reheve.

Jeguerohory

A' Design Award Pláta Rehegua

Luckin 2.0 Kafe Drip Ryru ohupyty A' Design Award Pláta, peteĩ ñehechakuaa extraordinariamente prestigioso oñeme'ẽva diseño de primera línea, hechapyrãva ha impresionante-pe. Umi ganador Pláta ha'e tembiapo brillante ha heta creativo ohechaukáva expertise, talento ha agudeza sobresaliente umi diseñador-pe. Oñeha'ãrõ Luckin 2.0 Kafe Drip Ryru ha'eha peteĩ tembiapo maravilloso, ejemplar, profesional ha innovador pypukuvéva. Ko diseño ohupytýva A' Design Award Pláta ha'e invento ojehechakuaáva ha ojehayhúva ohepyme'ẽva ha ombohasáva límite arte, ciencia, diseño ha tecnología rehegua. Luckin 2.0 Kafe Drip Ryru ha'e creación heta ojeenvidiáva omokyre'ỹva ipotapy, ome'ẽva sentimiento positivo ha omoheñóiva maravilla ha sorpresa.

Diseño Rapykuéri

Marandu Aty

Diseñador ome'ẽva'ekue crédito, aty pegua ha mba'e técnico.

Mba'e Iñambuéva: These 5 new packages are made from the first generation of 10 boxes of different beans. The 5 best selling ones are upgraded so as to launch a second generation. Together with a detailed illustration, the individual box is labeled with simplified information. As the consumers are mostly young, a direct and professional layout is made instead of placing lots of overhyped slogans. In all, the 5 new coffee turns out eye catching and youthful.
Tuichakue ha Ñemyenyhẽ: Width 75mm x length 110mm x height 125mm
Ñe'ẽ Rape: coffee, drip coffee, illustration, tropical rainforest, Tiger Pan.
Ñeapopy Tecnología: Four color printing. Logo hot stamping of matte black. Matte silver label.
Diseño Jepy'apy: How to strengthen the visual personality of the hanging ear coffee series while retaining the basic visual rules, and focusing more on the product characteristics of online consumption channels, is the problem to be solved by our new packaging.
Ñesẽheka: The home economy is gradually promoted as the main theme of current consumption, and coffee freedom can be realized at home. In addition to internal emotional communication, online packaging is more 'face'. The new 2.0 series, retain the original packaging information typesetting, to maintain the consumer's intimate sense of this product. Packaging design pays more attention to strong visual expression, 5 different coffee series, visual unity, and a strong sense of rhythm, each style is full of personality.
Inspiración: The new series of Luckin Drip Coffee was inspired by different coffee bean origins. There are 5 different ones with unique flavor and aromas. To bring a specific image to the consumers, we illustrated the origins of Africa, Yun Nan China, and more on the package. Local plants and animals are depicted to build up an eco friendly scene in consumers minds. 5 bright color schemes are carefully selected to ensure the products are outstanding on the display shelf.
Proyecto Ára Tuichakue: The project lasts 2 months, designed in Shenzhen.
Mba'apo Rape: Nature is mysterious, and so is the color of nature. In addition to being gorgeous, it is also permeated with life, full of vitality and breath. Different from the black, white, and gray tones of the 1.0 series packaging, the 2.0 series uses strong colors to render the picture. Different color recognition effectively distinguishes the differences between single products and further accentuates the atmosphere sense of the series products.
Patente-kuéra: Copyrights belongs to Tiger Pan
Aty Rembiguái: Chief Designer: Tiger Pan
Assistant Designer: Xuedan Xia
Assistant Designer: Zhiyi Jiang
Technical Support: Zhangkun Xie
Technical Support: Miaorong Lu
illustrator: Ping Yi
Project Manager: Lei Peng
Ta'ãnga Mba'eñemoneĩ: Tiger Pan