Mouled Bonbon Ara rehegua Ñemohenda Kamal Rizk - Bold Branding omba'apóva

Mouled Bonbon Ara rehegua Ñemohenda Kamal Rizk - Bold Branding omba'apóva ha'e rembiporuarã oñemba'eguaséva 2023 A' Design Award Fiero pegua Mba'eñongatuha Jejapo Ñeha'ã Categoría-pe.

FieroMba'eñongatuha· 2023

Mouled Bonbon Ara rehegua Ñemohenda

Kamal Rizk - Bold Branding -gua

Mba'eporuhára: Voila Dessert shop

A' Design Award Fiero Rembiporuarã Mba'eñongatuha Categoría-pe

13,234

Premio Rembiporuarã Oñemoneĩva

Emoneĩ Premio Reko #147557 Peg̃ua

Eike Tendápe Ehecha A' Design Award-pe Marandu Myasãi Mba'ete Jeguerohory

Sa'y

Diseño

Mouled Bonbon Ara rehegua Ñemohenda Rehegua

Ko ha'e peteĩ ñemohenda ñembosako'i bonbon rupi puru'a kamby iporãitereíva ojejapo añoitéva Mouled jere g̃uarã. Pe ñembosako'i rape oñemopyenda bonbon oñembopapapy haguéicha oñembojoajúva tubo ipukúpe. Pe ñembosako'íva omboikove Mouled ymaguare teko popegua jere mba'e ra'ãnga michĩvévape ojepuruhápe línea geométrica hesakãva. Omoheñói Muñeca, Tembiápo Tuvicha, Kavaju, Resa Vai ha Pykasu sa'yju pytĩva ndive. Ojepuru rupi pe ojuehegua estilo geométrico, omoheñói Mouled Bonbon tipografía hũva ombojoajúva pe rape. Ko Mouled Bonbon ha'e peteĩ ñemohenda ko'ãgagua peteĩ ymaguare teko ymaguare jere rehegua.

Jeguerohory

A' Design Award Fiero Rehegua

Mouled Bonbon Ara rehegua Ñemohenda ohupyty A' Design Award Fiero, peteĩ ñehechakuaa prestigioso oñeme'ẽva diseño iporã-pe ohupytýva requisito profesional ha industrial oñeha'ãrõva creación iporã oñemoĩva-gui. Umi ganador Fiero ohechauka habilidad guasu, especialización yvate, comprensión experta ha capacidad creativa umi creador rehegua. Oñeha'ãrõ Mouled Bonbon Ara rehegua Ñemohenda ha'eha creación ojehayhúva, admirada ha estimada, práctica ha innovadora. Ko diseño ohupytýva A' Design Award Fiero ombojoaju mejor práctica industria rehegua ha oguereko característica técnica competente ojoajúva conocimiento ha talento ndive. Mouled Bonbon Ara rehegua Ñemohenda oñerespeta hembiapo cuidadoso rupi ha oñemoĩ ome'ẽ hag̃ua mejora calidad de vida rehegua oipytyvõva yvy ape iporãve hag̃ua.

Diseño Rapykuéri

Marandu Aty

Diseñador ome'ẽva'ekue crédito, aty pegua ha mba'e técnico.

Mba'e Iñambuéva: The design concept is based on integrating the Bonbon element with the traditional festive folklore icons celebrating the Mouled in a fun modern visual. Using striking vivid colors the design features the famous Mouled Doll, Knight, Horse, Evil Eye, and the peaceful Dove. All the elements designs form the shape of bonbons representing the product inside. The Mouled Bonbon typography is the cherry on top created with cool bold lines bringing the concept and theme together in a catchy way
Tuichakue ha Ñemyenyhẽ: Tube Width 100 x Diameter 100 x Height 270
Ñe'ẽ Rape: packaging, packaging design, minimal packaging design, minimal design, design, graphic design, illustration, colorful design, visual
Ñeapopy Tecnología: These composite containers consist of a tube body made from 100% recycled paper, sealed with a tin plate base and lid covered with a plastic lid for protection after opening
Diseño Jepy'apy: Mouled celebrations are dated back to the 11th century in Egypt. Celebrated by generations with the same traditional festivities, and the making of special candy, until it became folklore with an iconic theme. Designing a Mouled packaging design for a modern creative brand was the challenge.
We simplified the rich folklore theme into main icons to create a minimal design with clear geometric lines and striking colors, communicating the traditional elements in a modern and young visual.
Ñesẽheka: Qualitative and quantitative research.
The objective was to know if people would resist a modern design for a conventional occasion.
We conducted online survey on random sample of current customers and the shop nearby pedestrians.
The Majority didn't like traditional Mouled designs, wanted more creative designs.
They liked the design, colors, and typography and kept interacting with the tube translating the icons.
The design would affect their purchase decision and they would choose modern design.
Inspiración: Mouled celebration is the main inspiration for this project. It is one of the most famous Islamic folklore festivals as it celebrates the birthday of the prophet. The day is filled with joyful festivals, colorful folklore ornaments, and special nuts candies are made only for this day for generations. The candies later became traditional gifts with the iconic doll and knight toys in the annual celebration
Proyecto Ára Tuichakue: The project started in August 2022 in Cairo and finished in October 2022 in Cairo
Mba'apo Rape: This is an easy open tube with a protective top cover that keeps the Mouled Bonbon nuts candy fresh & crisp. The design is wrapping the whole tube with colorful meaningful folklore icons. Each icon translates to nostalgic traditional memory or ritual of the celebration in the most minimal yet festive way.
Aty Rembiguái: Lead designer: Kamal Rizk
Project manager: Sarah El Kasaby
Ta'ãnga Mba'eñemoneĩ: Image #1: Illustrator Kamal Rizk, 2022
Image #2: Illustrator Kamal Rizk, 2022
Image #3: Illustrator Kamal Rizk, 2022
Image #4: Illustrator Kamal Rizk, 2022
Image #5: Illustrator Kamal Rizk, 2022