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Qinshihuang Cpa Jopívo Cerveza Rekáva China Resources Snow Breweries Ltd. omba'apóva

Qinshihuang Cpa Jopívo Cerveza Rekáva China Resources Snow Breweries Ltd. omba'apóva ha'e rembiporuarã oñemba'eguaséva 2023 A' Design Award Brónse pegua Mba'eñongatuha Jejapo Ñeha'ã Categoría-pe.


BrónseMba'eñongatuha· 2023

Qinshihuang Cpa Jopívo Cerveza Rekáva

China Resources Snow Breweries Ltd. -gua

Mba'eporuhára: China Resources Snow Breweries

A' Design Award Brónse Rembiporuarã Mba'eñongatuha Categoría-pe

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Premio Rembiporuarã Oñemoneĩva

Emoneĩ Premio Reko #144566 Peg̃ua

Sa'y

Diseño

Qinshihuang Cpa Jopívo Cerveza Rekáva Rehegua

Qinshihuang CPA ha'e peteĩ jopívo diseño peteĩ cerveza artesanal China Pale Ale kategóriape guarã. Pe limeta rape ha pe ajúra ojeporu elemento típico Qin dinastía-gua, ha pe forma omomandu'a peteĩ jade karameguáme yvyku'i rendaguáicha, oguerekóva rupi kuatiajoja arai reheguáva Qin ha Han tiémpo guive. Peteĩ bandera pe ajúra jerekuévo ohechauka ko producto ha'eha pe primero China Pale Ale estílo-pe. Peteĩ letra central sello script-gua, pe fuente unificada Qin dinastía-gua, ome'ẽ peteĩ ojechauka tradicional ha clásico. Pe diseño ojejapo peteĩ limeta vidro 315 ml-gua ha peteĩ lata aluminio 550 ml-gua ramo.

Jeguerohory

A' Design Award Brónse Rehegua

Qinshihuang Cpa Jopívo Cerveza Rekáva ohupyty A' Design Award Brónse, peteĩ ñehechakuaa heta prestigioso oñeme'ẽva diseño sobresaliente-pe ojekuaáva creatividad, ingenio ha astucia rupi. Umi ganador Brónse ha'e artefacto hábil ha creativo ohechaukáva experiencia, imaginación ha recurso umi diseñador-pe. Oñeha'ãrõ Qinshihuang Cpa Jopívo Cerveza Rekáva ha'eha peteĩ objeto ojehayhúva, admirado ha estimado, profesional ha innovador. Ko diseño ohupytýva A' Design Award Brónse ombojoaju mejor práctica arte, ciencia, diseño ha tecnología rehegua ha iporãiterei detalle rehe. Qinshihuang Cpa Jopívo Cerveza Rekáva ombohory necesidad, ohupyty ipotapy, ombovy'a sentimiento ha ohenói curiosidad.

Diseño Rapykuéri

Marandu Aty

Diseñador ome'ẽva'ekue crédito, aty pegua ha mba'e técnico.

Mba'e Iñambuéva
The packaging design aims to interpret the pale ale full of Chinese characteristics. To highlight its cultural characteristics, the bottle shape and bottle neck are designed with typical elements in Qin dynasty. The flag round the bottle neck indicates that it pioneers the China Pale Ale category in the industry. The central seal character as the unified font in Qin dynasty leads to a traditional, classical style. Qinshihuang Cpa guides the industry towards the new trend of China pale ale.
Tuichakue ha Ñemyenyhẽ
315 ml bottle: 200 x 62 mm
550 ml can: 159.5 x 66 mm
Ñe'ẽ Rape
CPA, Chinese traditional culture, packaging of beer, craft beer, elements of Qin Dynasty
Ñeapopy Tecnología
aluminium can, glass bottle
Diseño Jepy'apy
The challenge faced by us is that how to highlight the distinctiveness and superiority of the product through the packaging design. To achieve that, we integrate multiple elements of Qin Dynasty into a bottle of the modern style under the reinterpretation of Qinshihuang, thereby enabling users to experience the flavor and culture of China.
Ñesẽheka
IPA features top fermentation, highalcoholconcentration and strongsmellofhops, most of which adopts malt, hops and yeast from Britain as materials. Considering that, this CPA is brewed with basic materials full of Chinese characteristics, namely those Chinese crops widely planted in Qin Dynasty, so as to create a brand-new China Pale Ale style.
Inspiración
Ipa, namely India Pale Ale, is the most popular category of craft beer globally. Based on that, the design team conceived the concept of Cpa and designed this product, to provide craft beer lovers with a new option. As a pioneer in China Pale Ale, this craft beer is named after Qinshihuang, which aims to highlight its innovation in craft beer and to give a strong sense of cultural identity and confidence.
Proyecto Ára Tuichakue
This product was designed and developed in February, 2020, in Beijing, and will be launched in January, 2023, in China.
Mba'apo Rape
The bottle of Qinshihuang CPA shapes like jade goblet with cloud design in Qin and Han Dynasty, suggesting the product positioning and realizing a striking visual effect. Open the bottle cap to drink.
Aty Rembiguái
Dong Yan
Weixi Zhou
Yan Yang
Jialiang Mao

Patrocinado

Ehechauka Designers.org Rapykuéri

Ejuhu producto, servicio ha oportunidad ore socio publicitario-kuéra rehegua.

Diseño Porã Oñeñangareko Porãvaerã

A' Design Award ha'e premio internacional, jurado reheve, diseño porã pegua. Eike A' Design Award-pe erekóvo ijeheguíva ñemoneĩ, ñemyasãi, mba'ete ha nde mba'apo ñemoherakuã. Emoĩ nde mba'apo A' Design Award-pe ha eñeha'ã ejapo hag̃ua A' Design Prize.

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