Pakka Coffee Shop Marca Rekove Sersen Shenzhen Brand Consulting omba'apóva ha'e rembiporuarã oñemba'eguaséva 2023 A' Design Award Brónse pegua Ta'ãnga Jejapo Ñeha'ã Categoría-pe.

BrónseTa'ãnga· 2023

Pakka Coffee Shop Marca Rekove

Sersen Shenzhen Brand Consulting -gua

Mba'eporuhára: Pakka Coffee Shop

A' Design Award Brónse Rembiporuarã Ta'ãnga Categoría-pe

11,154

Premio Rembiporuarã Oñemoneĩva

Emoneĩ Premio Reko #142456 Peg̃ua

Ehecha A' Design Award-pe Marandu Myasãi Mba'ete Jeguerohory

Sa'y

Diseño

Pakka Coffee Shop Marca Rekove Rehegua

Pakka Coffee Shop ha'e peteĩ marca rekove ojejapo vaekue peteĩ coffee shop rehegua Shantou, China-pe. Ko diseño oñembojoaju umi letra ojejapo vaekue po reheve ha peteĩ color sakã oñembojoavýva azul ha naranja. Umi letra ojejapóva ndaha'éi imboyke, ojehecha graffiti ha street art-gui, aja umi color oñembojoaju ohechauka peteĩ estilo americano retro. Ko sistema visual mbykyha omoĩ pe marca rekove peteĩcha ha ojekuaa porã opaite media rupive. Ko marca rekove oipota omoĩ joaju coffee culture ha jaikoha árape árape, ha oipota omyendy umi mitã rusu oguerohoryva street fashion.

Jeguerohory

A' Design Award Brónse Rehegua

Pakka Coffee Shop Marca Rekove ohupyty A' Design Award Brónse, peteĩ ñehechakuaa heta prestigioso oñeme'ẽva diseño sobresaliente-pe ojekuaáva creatividad, ingenio ha astucia rupi. Umi ganador Brónse ha'e artefacto hábil ha creativo ohechaukáva experiencia, imaginación ha recurso umi diseñador-pe. Oñeha'ãrõ Pakka Coffee Shop Marca Rekove ha'eha peteĩ objeto ojehayhúva, admirado ha estimado, profesional ha innovador. Ko diseño ohupytýva A' Design Award Brónse ombojoaju mejor práctica arte, ciencia, diseño ha tecnología rehegua ha iporãiterei detalle rehe. Pakka Coffee Shop Marca Rekove ombohory necesidad, ohupyty ipotapy, ombovy'a sentimiento ha ohenói curiosidad.

Diseño Rapykuéri

Marandu Aty

Diseñador ome'ẽva'ekue crédito, aty pegua ha mba'e técnico.

Mba'e Iñambuéva: As a young brand pursuing spontaneity, Pakka aims to create an interactive communication space of leisure and comfort for young customers keen on street fashion and coffee culture. The brand image integrates the brand name with the special color scheme to form a strong American street style, visually interpreting the brand culture. Such a design also boasts modernity with great visual impact, which strengthens consumer awareness of the brand.
Ñe'ẽ Rape: LOGO, Brand Image, Coffee culture, Street culture, American style
Diseño Jepy'apy: This project focuses on how to simply and firmly highlight the brand image and to build the emotional bridge linking the brand and consumers. The overall simple design ensures the unity of the brand vision so that the brand becomes more recognizable, which also renders the key visual elements of the brand applicable to various media for publicity so as to facilitate the marketing of peripheral products. Besides, the brand culture behind the LOGO can attract more like minded consumers.
Ñesẽheka: According to relevant data, coffee consumption increases year by year in China, which may be a major consumer of coffee worldwide. But coffee is currently still regarded as a symbol of low key luxury, good taste and high status, and coffee enthusiasts who really know coffee and have good taste in coffee are a minority. Considering that situation, the young and sharp Pakka aims to promote development of local coffee culture in China, enabling coffee to blend into daily life of Chinese masses.
Inspiración: The design team inspired by graffito elements in the street art adopted the handwritten lettering. After referencing the complementary aesthetics about wonderful contrasting color matching, they selected blue and orange to create an American retro style.
Proyecto Ára Tuichakue: Located in Shantou, Guangdong Province, the projected started its design on February 25, 2021, and has been put into service since June 6, 2021.
Mba'apo Rape: - The handwritten lettering of the casual style gets close to daily mass entertainment, which shortens the distance between the Chinese traditional view of elegant coffee culture and customers when conveying the brand idea of spontaneity, freedom and exquisite.
- The modern yet retro contrast of blue and orange realizes expressions of confidence, vigour, personality and self to meet the aesthetic and emotional needs of contemporary young consumers, leaving them a better impression of the brand.

Emoñe'ẽ Marandu Myasãi

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