Sky Blue Ejapoha Alkohólica Ykuere Rembiasakue Jingzhang Xiao and Dongyan Ruan omba'apóva ha'e rembiporuarã oñemba'eguaséva 2023 A' Design Award Fiero pegua Mba'eñongatuha Jejapo Ñeha'ã Categoría-pe.
FieroMba'eñongatuha· 2023
Sky Blue Ejapoha Alkohólica Ykuere Rembiasakue
Jingzhang Xiao and Dongyan Ruan -gua
Mba'eporuhára: Jiangsu Yanghe Distillery Co., Ltd
A' Design Award Fiero Rembiporuarã Mba'eñongatuha Categoría-pe
Premio Rembiporuarã Oñemoneĩva
Emoneĩ Premio Reko #142367 Peg̃uaDiseño
Sky Blue Ejapoha Alkohólica Ykuere Rembiasakue Rehegua
Sky Blue ha'e peteĩ ykuere rembiasakue tekoha China-gua kaguy peguarã. Ita hyru orekóva peteĩ tapicha porã, streamlined, ojejapóva Fibonacci spiral rehe, ombohovái porã umi proporción-kuéra ha ombopyahu ojepokohaguã ha ojepe'a haguã itaita. Ijao ojejapo peteĩ tesa ra'ãme, ojeporúva umi tembiapo rehegua ta'anga ramo. Peteĩ glaseado apykuaa ambiente-pe hesãiva' ome'ẽ vidrio-pe peteĩ superficie porã ha morotĩ ha omomichĩ mba'evai ambiente-pe. Sa'y hovy omomandu'a aurora rehe. Kaha ojeporu peteĩ estructura "cinco en uno" ha upéva omombarete pe protección hendive umi ojejapóva vai (falsificación).
Jeguerohory
A' Design Award Fiero Rehegua
Sky Blue Ejapoha Alkohólica Ykuere Rembiasakue ohupyty A' Design Award Fiero, peteĩ ñehechakuaa prestigioso oñeme'ẽva diseño iporã-pe ohupytýva requisito profesional ha industrial oñeha'ãrõva creación iporã oñemoĩva-gui. Umi ganador Fiero ohechauka habilidad guasu, especialización yvate, comprensión experta ha capacidad creativa umi creador rehegua. Oñeha'ãrõ Sky Blue Ejapoha Alkohólica Ykuere Rembiasakue ha'eha creación ojehayhúva, admirada ha estimada, práctica ha innovadora. Ko diseño ohupytýva A' Design Award Fiero ombojoaju mejor práctica industria rehegua ha oguereko característica técnica competente ojoajúva conocimiento ha talento ndive. Sky Blue Ejapoha Alkohólica Ykuere Rembiasakue oñerespeta hembiapo cuidadoso rupi ha oñemoĩ ome'ẽ hag̃ua mejora calidad de vida rehegua oipytyvõva yvy ape iporãve hag̃ua.
Diseño Rapykuéri
Marandu Aty
Diseñador ome'ẽva'ekue crédito, aty pegua ha mba'e técnico.
- Mba'e Iñambuéva
- The product design creates a "young, energetic, positive and upward" image, demonstrating the consistency of quality and brand appeal. The shape of the bottle is flexible and smooth, following the principles of rational aesthetics. The golden rule of "Fibonacci spiral" is used to modify the ratio of the wine bottle to create a more balanced, elegant and dynamic super golden ratio of "point, line and surface", which is convenient for users to hold and open, and meets the ergonomics design.
- Tuichakue ha Ñemyenyhẽ
- 145mm x 108mm x 320mm
- Ñe'ẽ Rape
- crafts, Baijiu, spirit, packaging, art
- Ñeapopy Tecnología
- Bottle Material: crystal white, weight 580g
Cover Material: PC; LDPE; EPE; HDPE; ABS
Box: Positioning lithographed paper, special paper (built-in double-hole shaped steel sheet); laminated blister + velcro
Process: spraying, baking, injection moulding, electroplating, Bronzing, printing, matt film + glossy embossed oil - Diseño Jepy'apy
- The design is created to upgrade the product. Under the comprehensive cost, while the best intention is pursued in the inheritance and breakthrough, to solve the four problems of old products with single colour and lack of vitality, inconsistent design language, box-shaped structure grade and anti-counterfeiting.
- Ñesẽheka
- Go deep into the market to conduct questionnaires, visits and discussions, to listen to the customers, gain insight into new demand of the consumers, identify new directions for breakthrough product innovation and constantly reconstruct the perspective of product innovation. The design theme revolves around the ‘Eye of the Sky’, using the fashionable and romantic ‘Blue Auroras’ , and the industry pioneered the ‘baby glazing’ process. In addition, it has also achieved five-in-one, four-code correlation, anti-counterfeiting and re-upgrading. With the project system to promote, weekly and daily meetings follow-up, achieving a front-to-back connection and integrated promotion effectively .
- Inspiración
- Inspired by the smart streamline bottle, easy to hold and open; The shape of the bottle cap as "eye of the sky" reflects the "futuristic aesthetics", and also implies the spiritual connotation of "the eye of wisdom" and "intelligent life and be positive". The environmental protection glaze process is the leading initiate within the industry, which will reduce the damage to the environment, in line with the "bluer sky" brand vision, at the same time endowing the bottle body smooth touch, exquisite and delicate; Aurora blue is as bright and colorful as progressive life, which is the embodiment of pursuit and love, luck, fashion and nature. The liquor box has the five-in-one structure to strengthen anti-counterfeiting, in order to maintain the market order; Four-code correlation assists in digital marketing.
- Proyecto Ára Tuichakue
- 2021-January.2022,Nanjing,Jiangsu
The project started in August 2021 in Nanjing,Jiangsu and finished in May 2019, Nanjing, Jiangsu. - Mba'apo Rape
- 1. More comfortable to use: the entire packaging structure is designed by the principle of ergonomics, with the bottle and box designed in a proportion that makes it easy for the user to hold; the box adopts a tear-open method and leaves space at the neck of the bottle to take the liquor more convenient.
2. More enjoyment of aesthetic interest: the bottle is followed the principles of rational aesthetics, strengthening the visual golden ratio; the exclusive symbol of the eye of the sky, giving Sky Blue a personalized product connotation and the language of the times. It fits the aesthetic needs of the times and the liquor tasting interests of the Chinese people.
3. Secondary use is more environmentally friendly: the bottle is designed by the table tennis challenge to add life fun. - Aty Rembiguái
- Creative Director:Liandong Zhang;
Creative Director:Huashuang Liu;
Creative Director:Zhaoxin Zhu;
Designer:Jingzhang Xiao;
Designer:Ru Li;
Designer:Aizong Lin
Patrocinado
Ehechauka Designers.org Rapykuéri
Ejuhu producto, servicio ha oportunidad ore socio publicitario-kuéra rehegua.
Hetave Ejuhúta
Diseño Ojoguáva
Ehechave diseño oganava'ekue peteĩ lája-pe, ojeporavo haguéicha iporãveháicha.