Cidih Marca Rekove Peng Wang omba'apóva ha'e rembiporuarã oñemba'eguaséva 2023 A' Design Award Fiero pegua Ta'ãnga Jejapo Ñeha'ã Categoría-pe.

FieroTa'ãnga· 2023

Cidih Marca Rekove

Peng Wang -gua

A' Design Award Fiero Rembiporuarã Ta'ãnga Categoría-pe

9,134

Premio Rembiporuarã Oñemoneĩva

Emoneĩ Premio Reko #142225 Peg̃ua

Ehecha A' Design Award-pe Marandu Myasãi Mba'ete Jeguerohory

Sa'y

Diseño

Cidih Marca Rekove Rehegua

Cidih ha'e peteĩ marca rekove ojejapo va'ekue peteĩ mba'apoha mbo'ehao ha investigación cientifica rekovegua, oĩva Milán, Italia-pe, ojejapo va'ekue Tsinghua Universidad ha Politecnico di Milano ndive oñondive. Umi letra C ha D ojapo forma positiva ha negativa peteĩ-teĩva ambue rehe, ohechauka peteĩcha teoría ha práctica, ha avei peteĩ plataforma internacional ojoheguáva opavavépe. Pe semicírculo mbytépe ohechauka kuarahy ojupívo. Pe letra H ombohovái "hub", ha iforma negativa oguereko pe téra silueta. Pe marca rekove oñemoĩ kuatiakuéra ñemondepyre, señalización digital, ñanduti renda, mba'e recha (screens), kuatia mboguepyre ha acrílico rehe.

Jeguerohory

A' Design Award Fiero Rehegua

Cidih Marca Rekove ohupyty A' Design Award Fiero, peteĩ ñehechakuaa prestigioso oñeme'ẽva diseño iporã-pe ohupytýva requisito profesional ha industrial oñeha'ãrõva creación iporã oñemoĩva-gui. Umi ganador Fiero ohechauka habilidad guasu, especialización yvate, comprensión experta ha capacidad creativa umi creador rehegua. Oñeha'ãrõ Cidih Marca Rekove ha'eha creación ojehayhúva, admirada ha estimada, práctica ha innovadora. Ko diseño ohupytýva A' Design Award Fiero ombojoaju mejor práctica industria rehegua ha oguereko característica técnica competente ojoajúva conocimiento ha talento ndive. Cidih Marca Rekove oñerespeta hembiapo cuidadoso rupi ha oñemoĩ ome'ẽ hag̃ua mejora calidad de vida rehegua oipytyvõva yvy ape iporãve hag̃ua.

Diseño Rapykuéri

Marandu Aty

Diseñador ome'ẽva'ekue crédito, aty pegua ha mba'e técnico.

Mba'e Iñambuéva: CIDIH is an educational and scientific research base jointly built by Tsinghua University and Politecnico di Milano in Milan, Italy, on the afternoon of February 22, 2017, witnessed by Chinese President Xi Jinping and Italian President Sergio Mattarella. They needed a brand identity that was inclusive and international, so we designed the positive and negative shapes to reflect the founding purpose of CIDIH. They have used this brand identity throughout their space, website and products.
Tuichakue ha Ñemyenyhẽ: This special positive and negative font design has been applied to all contents of the organization. It is also displayed in a variety of ways, from printed materials to digital signage, websites, screens, cut sheets and acrylic.
Ñe'ẽ Rape: Brand Identity, Logo, VI
Ñeapopy Tecnología: C and D are positive and negative to each other, symbolizing the harmonious unity of theory and practice, as well as the inclusiveness of cidih as an international platform. The semicircle in the middle symbolizes the rising sun and the ignition and transmission of the fire of design innovation. H symbolizes hub. The negative shape of H is the silhouette of cidih, which reflects the connection of international design innovation resources with cidih as the center.
Diseño Jepy'apy: CIDIH is a comprehensive organization. The content of its brand concept is both broad and abstract. How to express these concepts in the design has become the biggest difficulty of this project. We solved this problem through the design of positive and negative letters.
Ñesẽheka: Through the research on the design of letter positive and negative shapes, I found a new design language, which turns the contingency of letter positive and negative shapes into necessity and rationalizes it. This method can help more brands to explain the brand concept, and even reduce the waste of ink in printers.
Inspiración: There are positive and negative shapes between different letters, and there is contingency. I have been wondering whether I can create a font that can express two letters through positive and negative shapes, and how to make this contingency more meaningful in the design. In general brand identity projects, complex design may affect the identifiability, but I want to know whether positive and negative shapes can be used to match the brand tone. These ideas became the inspiration of this design.
Proyecto Ára Tuichakue: The project was started in November, 2020 and put into operation in May, 2021.
Mba'apo Rape: A user who comes into contact with cidih for the first time cannot immediately understand the service purpose of the institution. He needs to have a good first impression. Through contact with the brand logo, the user can gradually penetrate the brand concept of the institution in his mind, so as to facilitate a more smooth understanding of the institution in the future.
Aty Rembiguái: Peng Wang