Hair For Hope Cancer Care Initiative Ñemomba'eguasu Onedor Co. Ltd. omba'apóva

Hair For Hope Cancer Care Initiative Ñemomba'eguasu Onedor Co. Ltd. omba'apóva ha'e rembiporuarã oñemba'eguaséva 2023 A' Design Award Brónse pegua Tekove Aty Jejapo Ñeha'ã Categoría-pe.

BrónseTekove Aty· 2023

Hair For Hope Cancer Care Initiative Ñemomba'eguasu

Onedor Co. Ltd. -gua

Mba'eporuhára: Onedor Co. Ltd.

A' Design Award Brónse Rembiporuarã Tekove Aty Categoría-pe

50,348

Premio Rembiporuarã Oñemoneĩva

Emoneĩ Premio Reko #141480 Peg̃ua

Ehecha A' Design Award-pe Marandu Myasãi Mba'ete Jeguerohory

Sa'y

Diseño

Hair For Hope Cancer Care Initiative Ñemomba'eguasu Rehegua

Hair for Hope ha'e peteĩ tembiapo porang aj'ohai me'ẽ rehegua oñepyrũva Hope Fundación rupive cáncer atención ha umi oikovevaꞌekue cáncer rire g̃uarã. Ko tembiapo tuicha ombo'esyry mitã tuichakuérape mba'éichapa ojapo porã opavavépe g̃uarã. Ekipo omoheñói servicio ha identidad omboguatave hag̃ua ñe'ẽmondo ha experiencia umi oikevakuéra ndive. Tenonderãme, ko ñepyrũ ha identidad oikótava peteĩ símbolo ñehenói ramo umi oikovevaꞌekue cáncer rire omoherakuã hag̃ua iñembiapokuekue ha mitã pyahu kuérape ojapo ha omoñepyrũ hag̃ua ñembohape tekohápe g̃uarã. Nde ikatu reiko peteĩ tapicha esperanza.

Jeguerohory

A' Design Award Brónse Rehegua

Hair For Hope Cancer Care Initiative Ñemomba'eguasu ohupyty A' Design Award Brónse, peteĩ ñehechakuaa heta prestigioso oñeme'ẽva diseño sobresaliente-pe ojekuaáva creatividad, ingenio ha astucia rupi. Umi ganador Brónse ha'e artefacto hábil ha creativo ohechaukáva experiencia, imaginación ha recurso umi diseñador-pe. Oñeha'ãrõ Hair For Hope Cancer Care Initiative Ñemomba'eguasu ha'eha peteĩ objeto ojehayhúva, admirado ha estimado, profesional ha innovador. Ko diseño ohupytýva A' Design Award Brónse ombojoaju mejor práctica arte, ciencia, diseño ha tecnología rehegua ha iporãiterei detalle rehe. Hair For Hope Cancer Care Initiative Ñemomba'eguasu ombohory necesidad, ohupyty ipotapy, ombovy'a sentimiento ha ohenói curiosidad.

Diseño Rapykuéri

Marandu Aty

Diseñador ome'ẽva'ekue crédito, aty pegua ha mba'e técnico.

Mba'e Iñambuéva: The symbol builds on two essences of the event, helping the needy by donating your hair and the joy of cancer survivors to live confidently. The design conveys simplicity but clarity to the event's spirit.

Future management and implementation of the identity have also been taken into consideration. Therefore, it is also with the simplicity of design and a well-organized system that the foundation, without in-house design capability, will be able to adapt and apply this identity autonomously and consistently.
Tuichakue ha Ñemyenyhẽ: The color choice of this design reminds the participants of the essential requirement that their hair should remain natural, not dyed or in any other way treated.

In addition, a two-color palette makes the symbol easy to recognize in different environments and is also managed by the team. It minimizes the complexity in production, K100 and a single Pantone swatch make color correction simple and consistent across collaterals.
Ñe'ẽ Rape: Social design, Service Design, Branding, Brand Strategy, Brand Purpose, Facilitation
Ñeapopy Tecnología: The construct of the symbol is called "Halo of Hope," which is two half circles united. It symbolizes the commitment of the foundation towards cancer survivors, translated into a rainbow, a sign of promise; and the smile of the individuals receiving care services as they can live confidently again. The halo keeps the design in a balanced geometric space, raising the design's sense of trustworthiness and community.
Diseño Jepy'apy: In terms of brand strategy and design, it is to get the consensus of the management team, some of which are cancer survivors, some of which are of medical background, and each had a different view on how the brand and the initiative should be presented and carried on in the future. However, through a successful workshop, the team was able to re-focus and collectively (re)created HOPE foundation's brand purpose, which will be the North Star to all decision making on all matters.
Ñesẽheka: The project leverages qualitative methods such as IDIs with key stakeholders to get their first hand experience and expectations for the project. Design-thinking techniques are also introduced in the form of co-create workshop to attain consensus across top management team on brand strategy as well as action steps.

The team is continuously elevating the event, and exploring ways to invite the broader public to get involved. The objective is to identify pivotal points to help those who are not able to participate directly and ensure their contribution are recognized.
Inspiración: Hair for Hope is a hair donation charity event initiated by "HOPE Foundation for Cancer Care" for cancer survivors. It is most influential in educating young adults in doing public good and needs an equally distinctive identity to convey its purpose.

The identity will become a symbol of call-to-action for cancer survivors to share their experiences and the younger generation to act, and make ripples of impact for society's benefit.
Proyecto Ára Tuichakue: The project started in March, 2022 and concluded in July 2022. The initiation/event is in preparation phase and will take place in July this year and our collaboration will continue to introduce other initiatives for the foundation.
Mba'apo Rape: This initiative is consisted of branding processes, with a mix of qualitative methods including IDIs, workshop facilitation, design-thinking and agile management to effectively bring consensus across top management.
Patente-kuéra: N/A
Aty Rembiguái: HOPE Foundation for Cancer Care:
Elaine Su, CEO
Jeremiah Lin, Director of PR

ONEDOR Co. Ltd.:
Tenniel Liu, Founder and Director
Tina Wu, Co-Founder and Brand Strategist
Ta'ãnga Mba'eñemoneĩ: Image #1: Creator Tenniel Liu, Hair for Hope Logo ,2022.
Image #2: Creator Tenniel Liu, Hair for Hope Outdoor ,2022.
Image #3: Creator Tenniel Liu, Flag of Hope ,2022.
Image #4: Creator Tenniel Liu, I am Hope Pins ,2022.
Image #5: Creator Tenniel Liu, I am Hope Hoodies ,2022.