Joy of Playing Marca Rehegua Identidad Squared omba'apóva

Joy of Playing Marca Rehegua Identidad Squared omba'apóva ha'e rembiporuarã oñemba'eguaséva 2022 A' Design Award Brónse pegua Ta'ãnga Jejapo Ñeha'ã Categoría-pe.

BrónseTa'ãnga· 2022

Joy of Playing Marca Rehegua Identidad

Squared -gua

Mba'eporuhára: Balin

A' Design Award Brónse Rembiporuarã Ta'ãnga Categoría-pe

15,918

Premio Rembiporuarã Oñemoneĩva

Emoneĩ Premio Reko #140424 Peg̃ua

Ejuhu Ko'ág̃a Ehecha A' Design Award-pe Marandu Myasãi Mba'ete Jeguerohory

Sa'y

Diseño

Joy of Playing Marca Rehegua Identidad Rehegua

Joy of Playing (Ñembosarái Vy'a) ha'e peteĩ marca rehegua identidad ojejapóva Balin peguarã, peteĩ empresa ombosako'iva mba'echĩmi mitãnguéra peguarã. Ko identidad oiporeko logo, marca rehegua mba'ekuaa, packaging ha umi kolor ha forma umi mba'echĩmi ha personaje rehegua. Pe ñe'ẽ ohechaukáva imbarete'ỹva, oguerekóva forma sencilla, kolor sa'imi ha ta'anga watercolor-pe ojejapóva. Peteĩ-teĩ mba'echĩmi personaje oguereko héra ha peteĩ mombe'u, upéva omoirũva mitãnguérape ojoheguáicha ohecha kuñe. Umi material poravopyre oĩ yvyra, plywood, kuatiaguasu, algodón orgánico ha y ha yvoty guive ojejapo pintura.

Jeguerohory

A' Design Award Brónse Rehegua

Joy of Playing Marca Rehegua Identidad ohupyty A' Design Award Brónse, peteĩ ñehechakuaa heta prestigioso oñeme'ẽva diseño sobresaliente-pe ojekuaáva creatividad, ingenio ha astucia rupi. Umi ganador Brónse ha'e artefacto hábil ha creativo ohechaukáva experiencia, imaginación ha recurso umi diseñador-pe. Oñeha'ãrõ Joy of Playing Marca Rehegua Identidad ha'eha peteĩ objeto ojehayhúva, admirado ha estimado, profesional ha innovador. Ko diseño ohupytýva A' Design Award Brónse ombojoaju mejor práctica arte, ciencia, diseño ha tecnología rehegua ha iporãiterei detalle rehe. Joy of Playing Marca Rehegua Identidad ombohory necesidad, ohupyty ipotapy, ombovy'a sentimiento ha ohenói curiosidad.

Diseño Rapykuéri

Marandu Aty

Diseñador ome'ẽva'ekue crédito, aty pegua ha mba'e técnico.

Mba'e Iñambuéva: Balin is a brand offering beautifully crafted toys that educate, inspire and delight.

We developed all aspects of their communication: from the design of their logo and branding assets to the colors and shapes of their toys and characters... and then we brought them to life in a series of charming illustrations. Each character has a name and story behind, helping to build an emotional connection with children.
Ñe'ẽ Rape: branding, brandidentity, visualcommunication, graphicdesign, kids, empathy, emotionalconnection, illustration, craft, design
Ñeapopy Tecnología: All materials, as well as for the toys production, as well as for the branding and packaging used are selected from the highest quality sustainable, harmless and recyclable. Wood, plywood, harmless water and plant based paints, paper, organic cotton.
Diseño Jepy'apy: The hardest to achieve was the balance between minimalism, plain shapes, a reduced color scheme and at the same time giving a positive, child appealing look and cuteness of the products and identity.
Ñesẽheka: The research we performed was not that much design based, but we explored some topics that are related to the brand purpose: Active Play and its physical, cognitive and emotional benefits on children; Social Awareness and how to foster knowledge about environmental issues through play experience, Emotional Intelligence and the importance of social and emotional skills that children of today lack.
Inspiración: Balin is a brand with purpose.

Their aim is to promote healthy active play, develop social and emotional skills and foster knowledge about the environment through fun and engaging play experience.

They needed an identity, look and feel coherent with their brand purpose, values and beliefs. That is why we developed an authentic, positive and fun visual language based on minimalistic aesthetics and topped with heartmelting aquarelle illustrations.
Proyecto Ára Tuichakue: The process of creating the whole visual style of product and visual communication was long and exhaustive, starting from mid 2020 and finished somewhere late 2021.
Mba'apo Rape: All toy characters have a name and story behind, helping to build an emotional connection with children. They are further brought to life in a series of charming aquarelle illustrations.
Aty Rembiguái: Creative Director - Yana Okoliyska