Alpine Sprout Alpine Sprout Ka'a Hovy Ryru Jie Yang omba'apóva

Alpine Sprout Alpine Sprout Ka'a Hovy Ryru Jie Yang omba'apóva ha'e rembiporuarã oñemba'eguaséva 2022 A' Design Award Brónse pegua Mba'eñongatuha Jejapo Ñeha'ã Categoría-pe.

BrónseMba'eñongatuha· 2022

Alpine Sprout Alpine Sprout Ka'a Hovy Ryru

Jie Yang -gua

Mba'eporuhára: Decelent

A' Design Award Brónse Rembiporuarã Mba'eñongatuha Categoría-pe

13,811

Premio Rembiporuarã Oñemoneĩva

Emoneĩ Premio Reko #140005 Peg̃ua

Ehecha A' Design Award-pe Marandu Myasãi Mba'ete Jeguerohory

Sa'y

Diseño

Alpine Sprout Alpine Sprout Ka'a Hovy Ryru Rehegua

Alpine Sprout ha'e peteĩ ryru ojejapóva alpine ka'a hovy oñemitỹva Wufeng Distrito, Hubei Provincia, Tetã Chína pegua. Ko ka'a okakuaa yvyty yvate ha itakuérape, upévare hógue mono'õ hasyeterei. Yvyty hatã ha kuatiañe'ẽ Chínape ojehechauka pe ryru ape jerekuévo, ohechauka hag̃ua pe okakuaaha yvyty hatã ha umi tapicha omono'õva ka'a rembiapo. Peteĩ tai jeguaka ijyvatéva ha ikarapãva ryru ykére ojechauka pe tape yma ka'a ha kavaju rehegua. Kartõ oñembopiroguáva ojejapo hag̃ua pe ape ryru, ha peteĩ kuatia mba'epuru oñembopiroguáva ojejapo hag̃ua pe ryru'i ka'a oĩháme.

Jeguerohory

A' Design Award Brónse Rehegua

Alpine Sprout Alpine Sprout Ka'a Hovy Ryru ohupyty A' Design Award Brónse, peteĩ ñehechakuaa heta prestigioso oñeme'ẽva diseño sobresaliente-pe ojekuaáva creatividad, ingenio ha astucia rupi. Umi ganador Brónse ha'e artefacto hábil ha creativo ohechaukáva experiencia, imaginación ha recurso umi diseñador-pe. Oñeha'ãrõ Alpine Sprout Alpine Sprout Ka'a Hovy Ryru ha'eha peteĩ objeto ojehayhúva, admirado ha estimado, profesional ha innovador. Ko diseño ohupytýva A' Design Award Brónse ombojoaju mejor práctica arte, ciencia, diseño ha tecnología rehegua ha iporãiterei detalle rehe. Alpine Sprout Alpine Sprout Ka'a Hovy Ryru ombohory necesidad, ohupyty ipotapy, ombovy'a sentimiento ha ohenói curiosidad.

Diseño Rapykuéri

Marandu Aty

Diseñador ome'ẽva'ekue crédito, aty pegua ha mba'e técnico.

Mba'e Iñambuéva: This case is a new package of alpine green tea produced in Wufeng County, Yichang, Hubei Province. It belongs to a unique local variety. It is deeply loved by people because of its long history and unique flavor. It has beautiful scenery and steep terrain. This product grows on high mountains and cliffs, and it is very difficult to pick. In order to highlight its precious and the hardships of tea pickers, the design team abstracts the steep mountains and integrates them into the design of outer packaging.
Tuichakue ha Ñemyenyhẽ: The outer package is 100 mm thick, 350 mm long and 350 mm wide.
Ñe'ẽ Rape: Local specialties, green tea, gifts, ancient tea horse road, culture and fighting spirit
Ñeapopy Tecnología: Degradable environmental protection cardboard is used as the main packaging material for the outer packaging, and degradable environmental protection paper bag is used for the inner bag to eliminate excessive packaging and emphasize the harmonious coexistence between human beings and the environment.
Diseño Jepy'apy: 1. The biggest difficulty of this tea packaging is that the bronzing process is difficult to show color on the green base. The design team debugged it many times to solve the high saturation printing of color.
2.Finally, the problem is solved by repeated printing.
Ñesẽheka: This design is a brand new case. The customer said that there are many varieties of tea in the world. As a local minority variety, this case is difficult to stand out from many similar products. Therefore, the design team decided to make some changes: highlight the growth environment of local tea, and express the scarcity and rarity of this tea based on the natural terrain of steep cliffs and the fact that it is difficult to harvest. Combined with the technique of Chinese calligraphy, it reflects the momentum of the working people not to admit defeat.
Inspiración: Taking the local mountains and Chinese calligraphy as the creative elements, the steep terrain and the precipitous tea mountain, combined with the vigorous and powerful calligraphy flying white technique, bring the feeling of Millennium heritage in one go; The concave convex shape on the side of the packing box is used to express the difficulty of the ancient tea horse road. It is a hymn of respect for life and people's hard work.
Proyecto Ára Tuichakue: The project will be started in September 2021 and completed in November 2021. Design completed in Shenzhen, proofing in Shenzhen, production in Hubei Province.
Mba'apo Rape: Designers try to use the proverb "man will conquer nature" to create a new brand influence of tea, which is the original intention of the packaging of this green tea. By studying the production environment and the living scenes of local people, combined with local cultural characteristics and legends and allusions, the designer adopts the minimalist visual fusion technology to move the hardships of tea production and trade into the same box.
Aty Rembiguái: JieYang