Transam Carriers Marca Rechaukaha Maksim Zinchuk omba'apóva

Transam Carriers Marca Rechaukaha Maksim Zinchuk omba'apóva ha'e rembiporuarã oñemba'eguaséva 2022 A' Design Award Brónse pegua Ta'ãnga Jejapo Ñeha'ã Categoría-pe.

BrónseTa'ãnga· 2022

Transam Carriers Marca Rechaukaha

Maksim Zinchuk -gua

Mba'eporuhára: NUMZ Graphics

A' Design Award Brónse Rembiporuarã Ta'ãnga Categoría-pe

11,396

Premio Rembiporuarã Oñemoneĩva

Emoneĩ Premio Reko #139409 Peg̃ua

Eike Tendápe Ehecha A' Design Award-pe Marandu Myasãi Mba'ete Jeguerohory

Sa'y

Diseño

Transam Carriers Marca Rechaukaha Rehegua

Transam Carriers ha'e peteĩ marca rechaukaha ojejapo vaekue peteĩ empresa mba'e mongueráva ha logística rehegua g̃uarã, oĩva Toronto, Canadá pe. Ko rechaukaha ojejapo pe Zubr rehe, térã Bisonte Europeo, peteĩ mymba osẽva Europa Kuarahyresẽ gotyo, ha'éva mba'e peteĩcha ndaiporiva ha mbarete rechaukaha. Pe mymba akã oñemoĩ peteĩ triángulo ryepýpe, ha peteĩ font tekotevẽguáicha ojeporúva, ikorapavéva, ome'ẽ pe logo-pe peteĩ tapicha oikoveháicha. Sa'yju ha hũ ha'e mokõi color principal. Ko estilo ojeporu umi camión korporativo-pe, tenda web-pe, redes sociales-pe, kuatiañe'ẽ oficial-pe, propaganda ha productos promocionales-pe. Umi triángulo sa'yju umi gráfica-pe ombopyahu pe marca ojekuaa porãve haguã ko sector-pe.

Jeguerohory

A' Design Award Brónse Rehegua

Transam Carriers Marca Rechaukaha ohupyty A' Design Award Brónse, peteĩ ñehechakuaa heta prestigioso oñeme'ẽva diseño sobresaliente-pe ojekuaáva creatividad, ingenio ha astucia rupi. Umi ganador Brónse ha'e artefacto hábil ha creativo ohechaukáva experiencia, imaginación ha recurso umi diseñador-pe. Oñeha'ãrõ Transam Carriers Marca Rechaukaha ha'eha peteĩ objeto ojehayhúva, admirado ha estimado, profesional ha innovador. Ko diseño ohupytýva A' Design Award Brónse ombojoaju mejor práctica arte, ciencia, diseño ha tecnología rehegua ha iporãiterei detalle rehe. Transam Carriers Marca Rechaukaha ombohory necesidad, ohupyty ipotapy, ombovy'a sentimiento ha ohenói curiosidad.

Diseño Rapykuéri

Marandu Aty

Diseñador ome'ẽva'ekue crédito, aty pegua ha mba'e técnico.

Mba'e Iñambuéva: Transam Carriers Inc. is a leading transportation and logistics provider based in Toronto, Ontario, serving both Canada and the United States. The growing competition and truck driver shortage in the trucking industry of North America required the company to pay extra attention to its brand appearance. These market conditions led Transam Carriers to the decision to expand its marketing activity and redesign the brand. The current visual identity is the third update of its style in 16 years.
Tuichakue ha Ñemyenyhẽ: In addition to the Zubr symbol, there are two primary colors, yellow and black, as well as a unique font that were used to make the brand pop up. The head of the animal was fit into a triangle, which, with the slanted font, creates a dynamic look for the logo.
Ñe'ẽ Rape: logo, symbol, visual identity, branding, corporate identity, graphic design, Canada, NUMZ Graphics
Ñeapopy Tecnología: The style dictated by the logo has been successfully implemented on the corporate trucks, website, social media, stationery, advertising, and promotional products. Using yellow triangles in the graphics became very recognizable among the industry professionals.
Diseño Jepy'apy: Designing a brand is a big responsibility and we are lucky when we are trusted. Even though it is a very interesting job, to combine all the ideas and requirements into one graphic element that should look beautiful, be unique, and stay modern is a big challenge. Eventually, we developed 3 different concepts and after several iterations, we came to what we have.
Ñesẽheka: To make a unique logo, we have analyzed major competitors on the subject of their appearance and color preferences. We have also conducted a survey inside the company and, based on the experience of the company’s experts, have built a website that aimed to engage the truckers and potential clients.
Inspiración: The roots of the brand grow from Eastern Europe where the rare animal Zubr, or European Bison, is the biggest animal, symbolizes uniqueness and power. It has a very similar look to American Bison. For Native Americans, the Bison was also quite sacred and respected. Transam Carriers began using the Bison image starting from the second logo version to convey the spirit of its brand.
Proyecto Ára Tuichakue: The project started in September 2017. Designed and currently supported by NUMZ Graphics.
Mba'apo Rape: We believe that as each person has its own personality, each business should have its unique identity. As a design studio, our obligation was to endow the brand characteristics that go in line with the corporate idea and people that interact with the brand. We have achieved this by using the stylized Zubr symbol, individually designed fonts, colors, and corresponding graphics.
Aty Rembiguái: Designer: Maksim Zinchuk
Ta'ãnga Mba'eñemoneĩ: Maxim Zinchuk, NUMZ Graphics