Meiyitian Ñemyerakuã Katupyry Chong Peng omba'apóva

Meiyitian Ñemyerakuã Katupyry Chong Peng omba'apóva ha'e rembiporuarã oñemba'eguaséva 2022 A' Design Award Brónse pegua Mba'eñongatuha Jejapo Ñeha'ã Categoría-pe.

BrónseMba'eñongatuha· 2022

Meiyitian Ñemyerakuã Katupyry

Chong Peng -gua

Mba'eporuhára: Yili Group

A' Design Award Brónse Rembiporuarã Mba'eñongatuha Categoría-pe

12,986

Premio Rembiporuarã Oñemoneĩva

Emoneĩ Premio Reko #139341 Peg̃ua

Ehecha A' Design Award-pe Marandu Myasãi Mba'ete Jeguerohory

Sa'y

Diseño

Meiyitian Ñemyerakuã Katupyry Rehegua

Meiyitian ha'e peteĩ ñemyerakuã katupyry ñemoĩ oñondivepáva peteĩ ajaka jehaipy ndive peteĩ marca múndo virtualpe. Pe ajaka orekóva mba'e ta'ãnga mokõi ha mbohapy dimensión-pegua, ojejapóva marca rérante rehe, ojapóva peteĩ marca mba'e mongakuaaha. Umi oñemu'ãva oikuaauka umi ta'ãnga peteĩ aplicación selular reheve ha oike pe múndo virtual pe marca ojapóva. Pe múndo virtual apytépe, oĩ ñembosarái interactivo ha peteĩ sistema oñemongakuaa hag̃ua muñeca, avei ikatu oñembyaty jopói. Pe tembiapo katupyry ha'e omopyenda hag̃ua peteĩ jekupyty hasykuérava marca ha umi mitãrusu oñemu'ãva apytépe.

Jeguerohory

A' Design Award Brónse Rehegua

Meiyitian Ñemyerakuã Katupyry ohupyty A' Design Award Brónse, peteĩ ñehechakuaa heta prestigioso oñeme'ẽva diseño sobresaliente-pe ojekuaáva creatividad, ingenio ha astucia rupi. Umi ganador Brónse ha'e artefacto hábil ha creativo ohechaukáva experiencia, imaginación ha recurso umi diseñador-pe. Oñeha'ãrõ Meiyitian Ñemyerakuã Katupyry ha'eha peteĩ objeto ojehayhúva, admirado ha estimado, profesional ha innovador. Ko diseño ohupytýva A' Design Award Brónse ombojoaju mejor práctica arte, ciencia, diseño ha tecnología rehegua ha iporãiterei detalle rehe. Meiyitian Ñemyerakuã Katupyry ombohory necesidad, ohupyty ipotapy, ombovy'a sentimiento ha ohenói curiosidad.

Diseño Rapykuéri

Marandu Aty

Diseñador ome'ẽva'ekue crédito, aty pegua ha mba'e técnico.

Mba'e Iñambuéva: By extracting the characteristics of the brand spokesperson, it designs the new 2D and 3D dolls, build up the brand IP. We have developed online interactive games and doll customization system.
Tuichakue ha Ñemyenyhẽ: Width65mmxDepth65mmxHeight220mm
Ñe'ẽ Rape: Virtual brand world,Smart and connected,Brand IP design
Ñeapopy Tecnología: Mobile Internet AI technology
Diseño Jepy'apy: In the new trend of "meta-universe", "MEIYITIAN" have developed online interactive games and doll customization system. With the new AI technology,consumers can enter the virtual brand world. Moreover,they can also play interactive games to get rewards or DIY ideas, eventually,these experiences will form data to bring more positive feedback for consumers and maintain the intimate relationship between the brand and consumers.
Ñesẽheka: With the rising of the "meta-universe" concept, the youth of "Generation Z" in China has spent more and more time exploring the virtual world,so some of the rules applied in brand packaging design for brands fail to keep up with the exploration spirits of the"Generation Z". Moreover, it is increasingly hard to resonate with them.
Inspiración: The core idea behind packaging design is to interact with consumers through new AI technologies. When consumers scan the packaging image, they can enter the virtual world created by the brand and started games or other activities,then strengthen the emotional link between the brand and consumers.
Proyecto Ára Tuichakue: The project started in August 2021 in China
Mba'apo Rape: Consumers enter the virtual brand world by scanning the characters on the package through APP
Aty Rembiguái: Project director：Susie Liu
Creative director：Chong Peng
Design: Pesign Team