Naturally Fluid Marka Rehegua Identidad Centrick omba'apóva

Naturally Fluid Marka Rehegua Identidad Centrick omba'apóva ha'e rembiporuarã oñemba'eguaséva 2022 A' Design Award Brónse pegua Ta'ãnga Jejapo Ñeha'ã Categoría-pe.

BrónseTa'ãnga· 2022

Naturally Fluid Marka Rehegua Identidad

Centrick -gua

Mba'eporuhára: Centrick Marketing Solutions LLP

A' Design Award Brónse Rembiporuarã Ta'ãnga Categoría-pe

10,995

Premio Rembiporuarã Oñemoneĩva

Emoneĩ Premio Reko #139075 Peg̃ua

Eike Tendápe Ehecha A' Design Award-pe Marandu Myasãi Mba'ete Jeguerohory

Sa'y

Diseño

Naturally Fluid Marka Rehegua Identidad Rehegua

Naturally Fluid ha'e peteĩ marka rehegua identidad ojejapova'ekue peteĩ festival internacional cine rehegua ojehechaukáva ñande yvy rehegua mba'e. Ko identidad omba'apo peteĩ diseño ñe'ẽ fluido reheve, ikatúva ohechauka umi festival temakuéra oñondivepa térã omyasãi peteĩ-teĩ ijeheguíntema. Opa mba'e ojejapo vaekue oñemboja'o ha ojepinta acuarela-pe, upe rire ojeguereko digital-pe ha oñembojoaju oñeñohẽ hağuáicha peteĩ collage ñande yvy rehegua. Peteĩ tipografía sans-serif geométrica oĩ umi ilustración rehegua ndive. Umi marca ha ñe'ẽ marca oipytyvõ ojekuaa porã hağua. Ko sistema ojejapo raẽ digital-pe, oñemyanyhẽ hağua dispositivo móvil-pe ha redes sociales-pe.

Jeguerohory

A' Design Award Brónse Rehegua

Naturally Fluid Marka Rehegua Identidad ohupyty A' Design Award Brónse, peteĩ ñehechakuaa heta prestigioso oñeme'ẽva diseño sobresaliente-pe ojekuaáva creatividad, ingenio ha astucia rupi. Umi ganador Brónse ha'e artefacto hábil ha creativo ohechaukáva experiencia, imaginación ha recurso umi diseñador-pe. Oñeha'ãrõ Naturally Fluid Marka Rehegua Identidad ha'eha peteĩ objeto ojehayhúva, admirado ha estimado, profesional ha innovador. Ko diseño ohupytýva A' Design Award Brónse ombojoaju mejor práctica arte, ciencia, diseño ha tecnología rehegua ha iporãiterei detalle rehe. Naturally Fluid Marka Rehegua Identidad ombohory necesidad, ohupyty ipotapy, ombovy'a sentimiento ha ohenói curiosidad.

Diseño Rapykuéri

Marandu Aty

Diseñador ome'ẽva'ekue crédito, aty pegua ha mba'e técnico.

Mba'e Iñambuéva: The Kirloskar Vasundhara International Film Festival, focuses on giving back to nature. The backdrop of every film festival are the themes. This insight sparked a dynamic design language that could highlight the themes collectively, or bring alive each theme individually, without losing its essence or recall. An organic, earthy style of illustrations was used. It was kept raw, unfiltered and coloured in a way that elements stood out individually, yet stayed together harmoniously, just as in nature.
Tuichakue ha Ñemyenyhẽ: Being an online festival each element had to be created digital first. The design language had to render horizontally and vertically without compromising on brand recall. Promotional films had to play across media, devices and platforms. Each film had to be created in ratios of 1x1, 4x3, 16x9 and 9x16. We created Brand Marks, Word Marks that integrated elements of each theme while visually aiding recall and recognition.
Ñe'ẽ Rape: brand identity, branding, communication, dynamic identity, fluid design system, visual language
Ñeapopy Tecnología: To create this unique visual language, we went back to the basics. Each element was hand drawn and completed using watercolours, converted to electronic format, cut out and put together in such a way as to resemble a collage of nature. The elements chosen for each theme ensured they would pop and shine due to their natural colour palette. Gilroy, a modern sans-serif font with a geometric touch was chosen as it's well-suited to graphic design while rendering beautifully across mediums.
Diseño Jepy'apy: A pandemic struck. What used to be an offline festival on wildlife, evolved into an online festival about nature. It covered topics such as health of society, health of nature and the state of food systems. This festival now needed a new identity that had to be crafted digital first and mobile friendly. We used hand drawn illustrations to create art forms coupled with a geometric typeface, giving it a distinctive look. It was kept fluid in nature to render across devices and platforms.
Ñesẽheka: The world is changing. Humans, now, are not at the top of the food chain. We ignored the call to protect, conserve and nurture the world around them. We had to communicate the need for change. In Indian culture The Mother is considered the holy grail. More revered than her is Mother Nature. While she is worshipped, the manner in which she is, actually hurts her. Hence the entire concept revolved around the thought, your mother has something to say to you. Will you listen?
Inspiración: For a film festival about nature, nature formed the inspiration for the visual language and the tone of voice. The style of illustrations reflected the rawness of nature and its imperfect beauty. The films used Mother Nature as the voice to communicate with the audience and get them to watch the Kirloskar Vasundhara International Film Festival.
Proyecto Ára Tuichakue: October 2021 to 30 December 2021, started in Mumbai and aired across the world.
Mba'apo Rape: The film festival was hosted on insider.in. A brand film was used to communicate the essence of it, while shorter topical films brought alive the relevance of each theme. The design system used at the end of each film, was customised to stay relevant to the theme. The entire design language was kept fluid to render across social media posts, stories, reels, connected televisions, and most importantly mobile devices. It drove audiences to the film festival with just a simple click.
Aty Rembiguái: Roy Menezes
Yash Chauhan
Zara Daruwalla
Vama Shah
Saurabh Choudhary
Malavika Shah
Shreyas GT
Krutika Mody
Anamta Shaikh
Kelly Dlima