Johnnie Walker Limited Edition Ñemboty Jopói Rehegua Ofen Hu omba'apóva

Johnnie Walker Limited Edition Ñemboty Jopói Rehegua Ofen Hu omba'apóva ha'e rembiporuarã oñemba'eguaséva 2022 A' Design Award Itaju pegua Mba'eñongatuha Jejapo Ñeha'ã Categoría-pe.

ItajuMba'eñongatuha· 2022

Johnnie Walker Limited Edition Ñemboty Jopói Rehegua

Ofen Hu -gua

Mba'eporuhára: Diageo Foreign Wine Trading (Shanghai) Co., Ltd

A' Design Award Itaju Rembiporuarã Mba'eñongatuha Categoría-pe

58,010

Premio Rembiporuarã Oñemoneĩva

Emoneĩ Premio Reko #138822 Peg̃ua

Eike Tendápe Ehecha A' Design Award-pe Marandu Myasãi Mba'ete Jeguerohory

Sa'y

Diseño

Johnnie Walker Limited Edition Ñemboty Jopói Rehegua Rehegua

Johnnie Walker Limited Edition ha'e peteĩ ñemboty jopói rehegua diseño peteĩ whisky ryru peguarã, oñemyasãiva'ekue Mid-Autumn Festival (Arahaku Mbyte Arete) China-pe g̃uarã. Pe Mid-Autumn Festival ha'e peteĩ ára iñimportánteva ogaygua jeikojey haguã oñondive, upévare umi téma ha'e óga, jeikojey ha ñeñandu. Pe diseño ojegueru China arquitectura ymaguare okẽ ha ovetãgui. Pe karameg̃ua okapegua ojepe'a mokõi okẽicha, oñembotýva peteĩ votõ imánva ombytepegua rupive, ha ohechauka pe ryru ipypegua. Ojehai ipype orquídea, panambi ha arai po'a rehegua. Ojepuru gilding (óro ñemona) ha láser ñekytĩ pe karameg̃uáre, ha sandblasting (yvyku'i ñembohasa) katu ojepuru pe rýrure.

Jeguerohory

A' Design Award Itaju Rehegua

Johnnie Walker Limited Edition Ñemboty Jopói Rehegua ohupyty A' Design Award Itaju, peteĩ ñehechakuaa heta prestigioso oñeme'ẽva diseño primera clase, maravilloso ha sobresaliente-pe. Umi ganador Itaju ha'e creación heta innovador, visionario ha glamoroso ohesape'ỹva ohechaukáva genio, sabiduría ha habilidad umi diseñador-pe. Oñeha'ãrõ Johnnie Walker Limited Edition Ñemboty Jopói Rehegua ha'eha peteĩ invento ojehechakuaavéva, tendencia omoĩva ha monumental ome'ẽva valor ndojehecháiva. Ko diseño ohupytýva A' Design Award Itaju ha'e proyecto espectacular ha respetado ohepyme'ẽva heta ha ombohasáva límite arte, ciencia, diseño ha tecnología rehegua. Johnnie Walker Limited Edition Ñemboty Jopói Rehegua omoheñói sentimiento ipotapy mbarete, omokyre'ỹ pasión, ombokyre'ỹ creatividad ha ñanemombyasy.

Diseño Rapykuéri

Marandu Aty

Diseñador ome'ẽva'ekue crédito, aty pegua ha mba'e técnico.

Mba'e Iñambuéva: This is a Johnnie Walker Blue Label 2021 Mid-Autumn Festival Limited Edition gift. The Mid-Autumn Festival is an important festival for family reunion in China. The key words are home, reunion and emotion. Slogan is "EMOTIONS COME FROM BLUE". The design inspiration comes from the door and window in traditional Chinese architecture. The outer packaging design adopts double-door opening box, when the door is opened, you can see the home directly, expressing reunion and emotion. When the lid opened, the picture of orchids blooming in the courtyard is also similar to the "Chinese Pingfeng".
Tuichakue ha Ñemyenyhẽ: Length 15cm width 11.5cm height 36cm
Ñe'ẽ Rape: Whisky, Packaging, Packaging Design, JOHNNIE WALKER BLUE Lab, Mid-Autumn Festival, China, Art, Painting
Ñeapopy Tecnología: The packaging uses gilding and excitation techniques, as well as laser cutout technology to handle the visual senses of the packaging. Sandblasting technology was used on the bottle
Diseño Jepy'apy: The most difficult parts of this packaging design are the size of the windows and the hardness of the paper, which needs to be aesthetic while taking supporting and protecting function that is critical during shipping into account. During the design process, the design of the windows was repeatedly adjusted and packaging production attempts were made.
Ñesẽheka: In the packaging design, traditional Chinese wooden windows are used as the main vision of the outer packaging. Orchids, butterflies and Chinese auspicious clouds are the main depicting objects. Towering pavilions are built near the moon. The designer wishes to combine the auspicious cloud patterns with the lines of cake rolls, providing an unique visual experience. Blue is the brand symbol of JOHNNIE WALKER. Blue and orchids have the same pronunciation in Chinese, and are equated in the depiction. Orchids also symbolize “gentlemen” in Chinese culture since The Book of Songs is created.
Inspiración: "EMOTIONS COME FROM BLUE" comes from the Chinese idiom “blue is extracted from the indigo plant, but is bluer than it”. By creating through such themes, and adopting the culture of Mid-Autumn Festival, the designer temps to reflect how the people are becoming better and better by generation. The scene of the moonlight flattering some orchids in a courtyard is observed by looking through the gaps of the wooden windows that are traditionally built in Chinese courtyards. This helps presenting an intriguing experience of the traditional Chinese festival.
Proyecto Ára Tuichakue: Started on March 17, 2021, completed in Shenzhen on April 30, 2021, entered the market in October 2021
Mba'apo Rape: The package is opened to the left and right. There is a magnet button in the middle, which lets the package open after it is unbuttoned. Expanding the outer package reveals the inner bottle design.
Aty Rembiguái: Designer: Ofen Hu
Illustrator: Chushan Chan
Curator: Aha Chan
Ta'ãnga Mba'eñemoneĩ: Image：Diageo Foreign Wine Trading (Shanghai) Co., Ltd