Rely on Hydrogen Identidad Corporativa Guangzhou Cheung Ying Design Co. Ltd. omba'apóva

Rely on Hydrogen Identidad Corporativa Guangzhou Cheung Ying Design Co. Ltd. omba'apóva ha'e rembiporuarã oñemba'eguaséva 2022 A' Design Award Brónse pegua Ta'ãnga Jejapo Ñeha'ã Categoría-pe.

BrónseTa'ãnga· 2022

Rely on Hydrogen Identidad Corporativa

Guangzhou Cheung Ying Design Co. Ltd. -gua

Mba'eporuhára: Guangzhou Cheung Ying Design Co., Ltd.

A' Design Award Brónse Rembiporuarã Ta'ãnga Categoría-pe

12,256

Premio Rembiporuarã Oñemoneĩva

Emoneĩ Premio Reko #137134 Peg̃ua

Ehecha A' Design Award-pe Marandu Myasãi Mba'ete Jeguerohory

Sa'y

Diseño

Rely on Hydrogen Identidad Corporativa Rehegua

Rely on Hydrogen ha'e peteĩ identidad corporativa ojejapova'ekue peteĩ empresa oipuru'ỹrehe hydrogen water rehegua producto-kuéra tesãi rerekua g̃uarã. Pe logo ojejapo taryry chino-gua'ígui, ojeporúva'ekue inspiración ramo pe producto circuito rape rehegua ha avei traditional Chino-gua water hexagrama ta'ãnga rehegua. Pe taryry-kuéra anchura ha pe línea-kuéra ikliníva umi ha'e joja opavave, upéicharõ umi forma opyta iporãva ha equilibrada. Umi línea ikliníva ha esquina redondeada-kuéra ome'ẽ pe identidad-pe peteĩ carácter py'aguapy ha moderno. Extreme gray ha bright yellow ha'e umi color principal. Pe identidad ojejapo vector formato-pe imprenta, medio digital ha espacio interior-kuéra g̃uarã.

Jeguerohory

A' Design Award Brónse Rehegua

Rely on Hydrogen Identidad Corporativa ohupyty A' Design Award Brónse, peteĩ ñehechakuaa heta prestigioso oñeme'ẽva diseño sobresaliente-pe ojekuaáva creatividad, ingenio ha astucia rupi. Umi ganador Brónse ha'e artefacto hábil ha creativo ohechaukáva experiencia, imaginación ha recurso umi diseñador-pe. Oñeha'ãrõ Rely on Hydrogen Identidad Corporativa ha'eha peteĩ objeto ojehayhúva, admirado ha estimado, profesional ha innovador. Ko diseño ohupytýva A' Design Award Brónse ombojoaju mejor práctica arte, ciencia, diseño ha tecnología rehegua ha iporãiterei detalle rehe. Rely on Hydrogen Identidad Corporativa ombohory necesidad, ohupyty ipotapy, ombovy'a sentimiento ha ohenói curiosidad.

Diseño Rapykuéri

Marandu Aty

Diseñador ome'ẽva'ekue crédito, aty pegua ha mba'e técnico.

Mba'e Iñambuéva: Due to the large visual difference in the glyph structure of the brand's Chinese name, in order to ensure the recognition quality and aesthetics of the text, the thickness of the Chinese characters and the inclination of the strokes were unified in the design and execution, so that the strokes of the Chinese fonts have a tight and appropriate structure and a uniform white color. Even, sloping lines convey the brand's aggressive attitude, while rounded corners convey gentleness and tolerance. The smooth and orderly lines make the overall vision more personal and fashionable, giving the brand new temperament and connotation.
Tuichakue ha Ñemyenyhẽ: The logo and visual system are designed in vector format to make it suitable for different sizes of digital and printed media. In order to prevent the mis-production of any items, we have prepared a comprehensive brand logo guidelines manual.
Ñe'ẽ Rape: Logo, Branding, Visual Identity, Graphic Design, Interior Design
Ñeapopy Tecnología: To create a consistent visual system, all the necessary PMS color codes were provided for printed and digital media. In addition, RAL equivalents of these colors and fabric colors were also selected for the interior space.
Diseño Jepy'apy: The key challenge was convincing clients to take a bolder design direction. Through many discussions, the client recognized the potential of the project and had the courage to go beyond the conservative culture of the industry. How to rationally arrange the new visual elements and space, so that the product can produce the best display effect in a limited space, to let the experiencer have a deeper understanding of the brand from all aspects.
Ñesẽheka: The study found that as contemporary young people gradually become the main force of consumption, their attention to personalized health products is also increasing, and they understand the visual and cultural output of brands. Therefore, 'Rely On Hydrogen', which is deeply engaged in the fields of big health and hydrogen molecular medicine, needs to redefine the differentiated attributes of its brand identity to connect its past and future. And accept cultural differences in various regional markets to convey the brand's corporate culture and style.
Inspiración: Rely On Hydrogen is a high-tech enterprise focused on the field of biotechnology and aim at the R&D of hydrogen water health care products. After sufficient research, the brand logo is designed in the form of Chinese characters, inspired by the circuit lines of the product and the traditional Chinese water hexagram graphics. In the creative execution, the commonality of 'lines' between each other is extracted and visually integrated to create a visual system with brand attributes and personality.
Proyecto Ára Tuichakue: The project started in March 2021 in Guangzhou and finished in May 2021 in Guangzhou, and was exhibited in June 2021 in Guangzhou.
Mba'apo Rape: The new brand colors have also been carefully selected, with extreme gray and bright yellow as the main colors, injecting a touch of warmth into the brand, which reflects the protection the product brings to consumers, and intuitively shows the company's vision and culture. The new brand image runs through the plane vision and space display with 'lines', and its line tension with a certain degree of expansion not only balances and coordinates all areas of the exhibition hall, but also allows a more complete interpretation of the new brand concept and visual extension.
Aty Rembiguái: Creative Director: Zhiji Dong
Designer: Lu Gu