Across Primary Function: Techaukaha Xuguang Zhu and Chao Yang omba'apóva

Across Primary Function: Techaukaha Xuguang Zhu and Chao Yang omba'apóva ha'e rembiporuarã oñemba'eguaséva 2022 A' Design Award Pláta pegua Ta'ãnga Jejapo Ñeha'ã Categoría-pe.

PlátaTa'ãnga· 2022

Across Primary Function: Techaukaha

Xuguang Zhu and Chao Yang -gua

Mba'eporuhára: Zhejiang Sci-Tech University

A' Design Award Pláta Rembiporuarã Ta'ãnga Categoría-pe

41,168

Premio Rembiporuarã Oñemoneĩva

Emoneĩ Premio Reko #136202 Peg̃ua

Ehecha A' Design Award-pe Marandu Myasãi Mba'ete Jeguerohory

Sa'y

Diseño

Across Primary Function: Techaukaha Rehegua

Across ha'e peteĩ techaukaha ojejapóva peteĩ arte digital festivalpe guarã, oñemboykéva umi ita rehe ojeguaparáva Helan Mountains-pe China-pe. Ko techaukaha oñemboguapy material lenticular ári. Peteĩ ta'anga ohechauka Helan Mountain motivo teete ha ambue ohechauka pe motivo teete digital versión pyahu. Techaha ojeguereko rupi oñemoambueha, pe motivo yma okañy ha pe motivo digital osẽ. Pe ta'anga tradicional ojejapo tinta, ka'a, gelatina ha oro apu'a jehe'a rehe, oñemyasãiva ojejapo hag̃ua peteĩ textura ojoguáva ita rehe. Across oñeha'ã oñongatu ha ombogua peteĩ kultúra yma oĩva iñemegãháme.

Jeguerohory

A' Design Award Pláta Rehegua

Across Primary Function: Techaukaha ohupyty A' Design Award Pláta, peteĩ ñehechakuaa extraordinariamente prestigioso oñeme'ẽva diseño de primera línea, hechapyrãva ha impresionante-pe. Umi ganador Pláta ha'e tembiapo brillante ha heta creativo ohechaukáva expertise, talento ha agudeza sobresaliente umi diseñador-pe. Oñeha'ãrõ Across Primary Function: Techaukaha ha'eha peteĩ tembiapo maravilloso, ejemplar, profesional ha innovador pypukuvéva. Ko diseño ohupytýva A' Design Award Pláta ha'e invento ojehechakuaáva ha ojehayhúva ohepyme'ẽva ha ombohasáva límite arte, ciencia, diseño ha tecnología rehegua. Across Primary Function: Techaukaha ha'e creación heta ojeenvidiáva omokyre'ỹva ipotapy, ome'ẽva sentimiento positivo ha omoheñóiva maravilla ha sorpresa.

Diseño Rapykuéri

Marandu Aty

Diseñador ome'ẽva'ekue crédito, aty pegua ha mba'e técnico.

Mba'e Iñambuéva: The poster uses lenticular material. On one side is a modern digital Helan Mountain motif and on the other side is the original Helan Mountain motif. The lenticular material makes the original Helan Mountain image disappear and become the new digital Helan Mountain as the viewpoint moves, thus expressing the theme of leapfrogging and symbolising the revival of an ancient civilisation.
Tuichakue ha Ñemyenyhẽ: Poster: 1855mm*30mm*465mm
Ñe'ẽ Rape: Chinese tradition, internationalism, rock art, cultural relics
Ñeapopy Tecnología: 1.Raster material. This kind of material is characterized by different pictures that can be seen from different angles and produce alternating effects. It is used to express the theme of across and symbolize the renewal and iteration of an ancient civilization.
2.Comprehensive material painting. I use a mixture of ink, tea, gelatine and gold powder to make pigments and then use a syringe to perform the Chinese painting technique of ink splashing. The pigment is sprayed on the ground and covered with rice paper. The next day, a special texture similar to rock will be obtained to show the traditional Holan Mountain rock painting.
Diseño Jepy'apy: The biggest challenge was the clever use of materials and graphics to convey the concept of the theme.
Ñesẽheka: Type of research: modernisation of ancient civilisations
Research Objective: To modernise and digitally conserve the ancient rock paintings of the Holan Mountains
Methodology: To investigate the history and types of rock paintings in the endangered Holan Mountains. A modern redesign based on the original motifs so that they can continue to be disseminated and used in contemporary times.
Results: The design was presented and a digital art festival was carried out in Holan Mountains, which succeeded in making more people aware of the culture and many bought souvenirs of the design.
Inspiración: Holan mountain rock painting is a precious ancient civilization heritage of China. Nowadays, due to environmental reasons, it is gradually disappearing, but many people still don't know its existence. Therefore, I have planned a digital art festival of Holan Mountain with the theme of across. The main visual performance of this festival is to redesign the rock paintings digitally as a kind of digital protection, so that they can be spread and applied in the contemporary era and play the contemporary value of ancient culture.
Proyecto Ára Tuichakue: The project starts in Hangzhou in March 2021, will be completed in Hangzhou in April 2021 and will be presented in Helan Mountain, Ningxia in May 2021
Mba'apo Rape: Different motifs can be seen with different viewing angles of the poster. The traditional Holan Mountain motif and the modern Holan Mountain motif keep disappearing and reappearing as the perspective changes. This expresses the concept of an ancient civilisation disappearing and transforming into a new form, and the new form inheriting the ancient civilisation.
Aty Rembiguái: Creative Director: Xuguang Zhu
Designer: Chao yang
Designer: Yiyang Li
Designer: Yilin Wang