Terra Coffee Roasters Marca Ñemohenda Akihito Shimizu omba'apóva

Terra Coffee Roasters Marca Ñemohenda Akihito Shimizu omba'apóva ha'e rembiporuarã oñemba'eguaséva 2022 A' Design Award Platino pegua Ta'ãnga Jejapo Ñeha'ã Categoría-pe.

PlatinoTa'ãnga· 2022

Terra Coffee Roasters Marca Ñemohenda

Akihito Shimizu -gua

Mba'eporuhára: Terra Coffee Roasters

A' Design Award Platino Rembiporuarã Ta'ãnga Categoría-pe

573,280

Premio Rembiporuarã Oñemoneĩva

Emoneĩ Premio Reko #134335 Peg̃ua

Eike Tendápe Ehecha A' Design Award-pe Marandu Myasãi Mba'ete Jeguerohory

Sa'y

Diseño

Terra Coffee Roasters Marca Ñemohenda Rehegua

Ko logo ñeha'ãnga ikykatúva, oñemopyendáva hy'akãnga ovevéva café yta oñemitỹhápe guive rehe, ohechauka mba'éichaitépa tekoha guive porãitereíva café. Káda marca rechaukaha oguereko ta'ãnga ñembyaty tendaguágui ojoajúva ombohapehápe tova oñepyrũhápe, tekoha ha oipuruhápe ndive, avei ta'ãnga ombohory tembi'u reko rehegua. Péicha ohechauka iñambuéva porãha café opaichagua ojejapoháva peteĩteĩva tetãme.

Jeguerohory

A' Design Award Platino Rehegua

Terra Coffee Roasters Marca Ñemohenda ohupyty A' Design Award Platino, peteĩ ñehechakuaa heta prestigioso oñeme'ẽva diseño añeteguáicha excepcional, elegante ha magnífico-pe. Umi ganador Platino ha'e mba'e hechapyrãva ñemoheñói rehegua, testimonio límite creatividad intelectual rehegua, ha ohechauka profesionalismo ha genio ndaipóri hasýva umi diseñador-pe. Oñeha'ãrõ ko diseño ha'eha umi tembiapo ojekuaavéva ohechaukáva estética peteĩ época rehegua, oipytyvõva sociedad iporãve hag̃ua ha ombohasáva límite arte, ciencia, diseño ha tecnología rehegua. Terra Coffee Roasters Marca Ñemohenda ohechauka peteĩ nivel excelencia transcendente ha ndaipóri duda omoporãve yvy ape hembiapo ñemoĩ ha valioso rupi. Terra Coffee Roasters Marca Ñemohenda ha'e tembiapo ohupytýva A' Design Award Platino omokyre'ỹva ipotapy, ombokyre'ỹva, ombovy'áva ha omoheñóiva vy'a guasu.

Diseño Rapykuéri

Marandu Aty

Diseñador ome'ẽva'ekue crédito, aty pegua ha mba'e técnico.

Mba'e Iñambuéva: As a design expression, the curved logo design that makes you feel the nature with the image of "aroma drifting from the environment" makes you experience natural and high-quality coffee. The label design collages local photographs to visually connect manufacturers and consumers, directly convey the producer's face and environment, and convey the appeal of the unique coffee produced in the production area. All packages are recyclable or reusable to protect the special soil and environment of the production area. It is a material that does not affect the environment even if it is discarded.
Tuichakue ha Ñemyenyhẽ: Bean glass bottle: 65mmx65mmx182mm
Bean glass bottle label: 69mmx117mm
Cold brew can: 64mmx64mmx112mm
Cold brew can label: 80mmx86mm
Box (Large): 255mmx213mmx73mm
Box (small): 77mmx194mmx73mm
Recipe card: 55mmx182mm
Business card: 55mmx91mm
Shopping bag: 320mmx172mmx260mm
Paper cup: 60mmx60mmx105mm
Ñe'ẽ Rape: Branding, Coffee, Graphicdesign, Package, Logo, Identity
Ñeapopy Tecnología: To change the low awareness of the environment in Japan
We considered a design that consumers can easily work on and create a desire for environmental friendliness.
The main container is a reusable glass bottle.
The label shows the state of the production area and the face of the producer.
You can travel the world of coffee beans.
Although it is an abstract expression, I was particular about selling "taste including process", "imagination", and "experience" and "feeling".
Diseño Jepy'apy: The brand of beans changes frequently due to the number of production.
All labels are not mass-produced, and you need to use as many tools as you need according to the amount of beans produced, and that behavior leads to environmental friendliness.
Ñesẽheka: In Japan, environmentally friendly plastic materials and manufacturing methods are still the mainstream of product packaging. Being a small roaster, not relying on mass production, packaging is not particularly important for using advanced materials, adopting simple glass bottles that were mainstream in the past, consumers using subscription services It is designed to be refilled while. Consumers can enjoy the brand change simply by changing the label.
Inspiración: Environment-oriented design development has finally become widespread in Japan, but it is still not enough.
Communication designs such as logos, packages and tools incorporate high quality and ethical awareness in every respect.

The mission is to "provide an experience as if you were in the production area".
It wanted to embody a sincere attitude of pursuing design creatively and sustainably.

The idea of design is to convey reality without abstraction. I felt that the expression was a simple and direct way to convey it to consumers.
Proyecto Ára Tuichakue: The brand started in October 2021 in Osaka, Japan. Currently there are two stores in Osaka.
Mba'apo Rape: Consumers choose their favorite coffee brand and country and learn about the history and background of their coffee beans and production areas. Then, share the process of arriving in Japan with the barista and take it home.
After purchase, use the subscription service to replenish the beans, change the label and travel the world of coffee. You don't have to go to the store, so you can reduce unnecessary movement. In a broad sense, it also leads to carbon dioxide reduction.
Aty Rembiguái: Kiyoshi Uehara
Akihito Shimizu
Ta'ãnga Mba'eñemoneĩ: Photography : Yuma Gamae(Package,PR Tools)