Plant Selected Y'urã Reheguáva Apopyrã Blackandgold Shanghai omba'apóva

Plant Selected Y'urã Reheguáva Apopyrã Blackandgold Shanghai omba'apóva ha'e rembiporuarã oñemba'eguaséva 2022 A' Design Award Brónse pegua Mba'eñongatuha Jejapo Ñeha'ã Categoría-pe.

BrónseMba'eñongatuha· 2022

Plant Selected Y'urã Reheguáva Apopyrã

Blackandgold Shanghai -gua

Mba'eporuhára: Yili Group

A' Design Award Brónse Rembiporuarã Mba'eñongatuha Categoría-pe

12,631

Premio Rembiporuarã Oñemoneĩva

Emoneĩ Premio Reko #134253 Peg̃ua

Ehecha A' Design Award-pe Marandu Myasãi Mba'ete Jeguerohory

Sa'y

Diseño

Plant Selected Y'urã Reheguáva Apopyrã Rehegua

Plant Selected ha'e peteĩ apopyrã ojejapóva y'urã yvoty rehegua heta rupive. Pe recipiente ha'e peteĩ PET botella oñemongyhyjéva mata film-pe, 60 mm ipe, 60 mm ipykue ha 177 mm iyvate. Sa'yju ojepuru y'urã soja-pe ha hovy ojepuru y'urã avena-pe. Pe apopy réra ojejapo peteĩ tuicha graffiti-ícha letra inglés-pe, ha soja ha avena sa'yju itáicha oñemoĩ umi letra apytépe. Peteĩ mba'e techapyrã sa'ýva omoheñói peteĩ color mbaretépe estante ári. Umi apopy hepy porã oñemoĩ yvýpe ombohovái haguã umi ojoguáva.

Jeguerohory

A' Design Award Brónse Rehegua

Plant Selected Y'urã Reheguáva Apopyrã ohupyty A' Design Award Brónse, peteĩ ñehechakuaa heta prestigioso oñeme'ẽva diseño sobresaliente-pe ojekuaáva creatividad, ingenio ha astucia rupi. Umi ganador Brónse ha'e artefacto hábil ha creativo ohechaukáva experiencia, imaginación ha recurso umi diseñador-pe. Oñeha'ãrõ Plant Selected Y'urã Reheguáva Apopyrã ha'eha peteĩ objeto ojehayhúva, admirado ha estimado, profesional ha innovador. Ko diseño ohupytýva A' Design Award Brónse ombojoaju mejor práctica arte, ciencia, diseño ha tecnología rehegua ha iporãiterei detalle rehe. Plant Selected Y'urã Reheguáva Apopyrã ombohory necesidad, ohupyty ipotapy, ombovy'a sentimiento ha ohenói curiosidad.

Diseño Rapykuéri

Marandu Aty

Diseñador ome'ẽva'ekue crédito, aty pegua ha mba'e técnico.

Mba'e Iñambuéva: Plant-based milk alternative is a trendy category in China. Used to be a soy milk expert, Plant Selected decides to fulfill its portfolio by add more plant based products. To follow the global vegan trend, Plant Selected should have a new look to differentiate from local plant milk brands offering single plant-based products. Therefore, an English visual hammer is created to enhance its international feel.
Tuichakue ha Ñemyenyhẽ: Width 60 mm x Depth 60 mm x Height 177 mm
Ñe'ẽ Rape: Packaging, plant-based Beverage, plant milk, China
Ñeapopy Tecnología: PET bottle covered with Matte film
Diseño Jepy'apy: We need to find a way to differentiate Plant Selected from traditional plant-based brands. To overcome this challenge, we bring the international and vital feel to products. We create a visual hammer for the product by combining product name and grins. The large English word can stand out among other plant-based drinks on shelf. Its fully colored background can also attribute to the shelf impact.
Ñesẽheka: To occupy the new category, we take a look at the international market where plant milk category is quite mature. We find out many international plant milk brands start communicating a trendy lifestyle instead of flavor on packaging. Thus we uses graffiti-style font to add casual touch to product. A large product name in English leverages the premium and exotic feel. The fully colored background creates a powerful color block on shelf and the gold soya and oat become a catchy point on packaging which can draw consumers' attention.
Inspiración: The overall design should always be on trend. To stand out on shelf, packaging should have impactful color. Therefore we take green and blue for each product, which are also relevant to soya and oat respectively. As a global trendy category, it is better to add international feel to products. Thus, we create a visual hammer by using graffiti-style English font. The gold soya and oat within the product name reinforce the vitality of vegan nutrition. The product benefits are integrated and presented at the bottom to ensure consumers its quality.
Proyecto Ára Tuichakue: The project started in September, 2020 and the product is launched in March, 2021
Mba'apo Rape: Plant drink is popular in China, but most of the brands only provide single plant-based product such as soya only or almond only. To jump out of the category, Plant Selected starts to offer plant-based products covering more plant bases. To express the exotic feeling, we treat product name into graffiti-style font and integrate soya and oat into it. Besides, the strokes around leverage the vitality. A fully colored background creates impactful color block on shelf. Eac product's RTBs are clearly presented at the bottom to ensure consumers the product is good.
Patente-kuéra: All photos and video credits to blackandgold Shanghai, 2022.
Aty Rembiguái: Creative Director: Yang LI
Designer: Feiteng WAN
Managing Director: Lei ZHANG
Strategic Planner: Xincheng ZHUANG
3D rendering: Jianhui CHEN