Grassy Premiados Primary Function: Kafe Ñemboaguypy Dimitri Lociks omba'apóva

Grassy Premiados Primary Function: Kafe Ñemboaguypy Dimitri Lociks omba'apóva ha'e rembiporuarã oñemba'eguaséva 2022 A' Design Award Pláta pegua Mba'eñongatuha Jejapo Ñeha'ã Categoría-pe.

PlátaMba'eñongatuha· 2022

Grassy Premiados Primary Function: Kafe Ñemboaguypy

Dimitri Lociks -gua

Mba'eporuhára: Grassy Caffè

A' Design Award Pláta Rembiporuarã Mba'eñongatuha Categoría-pe

27,497

Premio Rembiporuarã Oñemoneĩva

Emoneĩ Premio Reko #128993 Peg̃ua

Eike Tendápe Ehecha A' Design Award-pe Marandu Myasãi Mba'ete Jeguerohory

Sa'y

Diseño

Grassy Premiados Primary Function: Kafe Ñemboaguypy Rehegua

Grassy Premiados ha'e peteĩ ñemboaguypy diseño Brasil pegua kafe iporãvevape guarã. Pe kaja oguereko forma orgánica ha modular oñemboja'óva mogno ra'ỹikuéra, kafe ra'ỹikuéra ha Brasil arquitectura modernista curvakuéra rehe. Pe forma modular omoneĩ oñembohysýi ha ojechauka porã estante ári. Pe kaja ojejapo cartón matte laminaciónndi, hot stamping ha impresión monocromo reheve. Pe kafe oĩ peteĩ bolsa plásticope oguerekóva peteĩ válvula omo'ãva pe ra'ỹikuéra oxígenogui. Peteĩ etiqueta adhesiva película metálica pegua omboty pe kaja ha ogueraha producto rehegua informaciónkuéra, ombohapéva ñembopersonalizado pya'e costo mirĩ reheve.

Jeguerohory

A' Design Award Pláta Rehegua

Grassy Premiados Primary Function: Kafe Ñemboaguypy ohupyty A' Design Award Pláta, peteĩ ñehechakuaa extraordinariamente prestigioso oñeme'ẽva diseño de primera línea, hechapyrãva ha impresionante-pe. Umi ganador Pláta ha'e tembiapo brillante ha heta creativo ohechaukáva expertise, talento ha agudeza sobresaliente umi diseñador-pe. Oñeha'ãrõ Grassy Premiados Primary Function: Kafe Ñemboaguypy ha'eha peteĩ tembiapo maravilloso, ejemplar, profesional ha innovador pypukuvéva. Ko diseño ohupytýva A' Design Award Pláta ha'e invento ojehechakuaáva ha ojehayhúva ohepyme'ẽva ha ombohasáva límite arte, ciencia, diseño ha tecnología rehegua. Grassy Premiados Primary Function: Kafe Ñemboaguypy ha'e creación heta ojeenvidiáva omokyre'ỹva ipotapy, ome'ẽva sentimiento positivo ha omoheñóiva maravilla ha sorpresa.

Diseño Rapykuéri

Marandu Aty

Diseñador ome'ẽva'ekue crédito, aty pegua ha mba'e técnico.

Mba'e Iñambuéva: Grassy Premium packaging was designed to allow a high impact visual display on shelves, at an affordable cost and easy to assemble, adding value to award-winning Brazilian coffees. Its organic shapes are also modular, which allows for stacking and a very differentiated way of displaying on shelves and showcases. The packaging also features an adhesive label solution, which allows for quick and varied customization of the packaging.
Tuichakue ha Ñemyenyhẽ: The assembled package is 20 centimeters wide, 14 centimeters high, and 14.5 centimeters deep.
Ñe'ẽ Rape: package, Brazilian coffee, biomimetic, bio design,
Ñeapopy Tecnología: The Grassy Premium packaging has two moments, the box was developed to be produced in large batches, to amortize the investment in graphic finishes with higher cost and added value, while the labels are manufactured on demand, in short runs. The box was designed to ensure high perceived value at a low cost. We use cardboard, matte lamination, hot stamp, and monochrome printing. The labels are made of metallic BOPP film with special printing and cutting. The coffee, as it needs special protection against oxygen and other external agents, is protected in a plastic bag with valve.
Diseño Jepy'apy: The main challenge was to make a paper packaging that had an exceptional aesthetics, but was functional, modular and easy to use. The solutions started from a design approach inspired by nature, observing formal solutions, modulation and visual appeal in mahogany seeds and coffee beans. Another difficulty was to reconcile a very organic design with requirements of economic and productive viability. In this sense, we work together with suppliers, testing materials, printing and assembly solutions that enabled packaging with high perceived value, but low production cost.
Ñesẽheka: The project started from a briefing interview, where the client's demands were defined. We then started market research that revealed the need for a more innovative approach to designing award-winning coffees. We analyzed luxury packaging, but the final inspiration came from observing nature and studying biomimetics. After the phase of creating alternatives, we go on to validation with the client, prototyping, and testing. Then we started the budget, feasibility analysis, adjustments, closing files, prototype approval and final production phase.
Inspiración: The packaging design was inspired by the shapes and modulations of seeds, in addition to the curves of Brazilian modernist architecture, allowing not only a very different look for the project but also the possibility of a unique modulation. The great insight of the packaging came from a walk in the park in Brasilia, where we found a mahogany seed that sparked our gaze to other sources of solution, such as the shape of the coffee bean and the curves of the Oscar Niemeyer's architecture, resulting in the construction of an elegant and innovative Brazilian symbology.
Proyecto Ára Tuichakue: The project lasted 6 months, with 3 months in the design phase in Brasilia, 2 months in the adjustments, budget and production phase in Santa Catarina, and another 1 month in the training and launch phase, in Sao Paulo.
Mba'apo Rape: The package assembly process is simple: the first step is to place the coffee in the plastic bag, extracting the oxygen, then take the package planned for assembly, carefully reinforcing the creases. After assembling the box, we insert the bag with the coffee in it and, finally, we seal the box with an adhesive label that defines the information about the product.
Aty Rembiguái: Designer and Creative Director: Dimitri Lociks; Design member: Simone Turíbio; Feasibility consultant: Marília Turíbio
Ta'ãnga Mba'eñemoneĩ: all images and videos: photographer Dimitri Lociks, study with shadows, 2021.