Fragrance Gallery Primary Function: Ñemuha Pymbyte Techaukaha Yuan Jiang and Chen Song omba'apóva

Fragrance Gallery Primary Function: Ñemuha Pymbyte Techaukaha Yuan Jiang and Chen Song omba'apóva ha'e rembiporuarã oñemba'eguaséva 2022 A' Design Award Pláta pegua Ogapype Jejapo Ñeha'ã Categoría-pe.

PlátaOgapype· 2022

Fragrance Gallery Primary Function: Ñemuha Pymbyte Techaukaha

Yuan Jiang and Chen Song -gua

Mba'eporuhára: SODA Architects

A' Design Award Pláta Rembiporuarã Ogapype Categoría-pe

18,416

Premio Rembiporuarã Oñemoneĩva

Emoneĩ Premio Reko #128567 Peg̃ua

Ehecha A' Design Award-pe Marandu Myasãi Mba'ete Jeguerohory

Sa'y

Diseño

Fragrance Gallery Primary Function: Ñemuha Pymbyte Techaukaha Rehegua

Fragrance Gallery ha'e peteĩ ñemuha pymbyte techaukaha peteĩ marca perfume rehegua Beijing-pe, oñangarekóva 314 metro cuadrado. Pe pa'ũ oñemboheko peteĩ ta'anga gallería-icha, ndaha'éiva peteĩ ñemuha ymaguáicha. Pe okẽ oñemopu'ã amo 5.000 frasco perfume ojejevyva'ekue gui, omoheñóiva peteĩ media estructura ombopaje va'ekue color ára ha pyharekue. Pe salón guasúpe, peteĩ superficie ijku'áva 20 metro ipukuku ogueraha proyección digital perfume textura rehegua ha marandu tembiasakue ha materia prima rehegua. Pe diseño ombojoaju umi mba'e techapy, ñe'ẽ, ryakuã ha interactivo, ha ogueraha umi visitante peteĩ tour ijeheguíva rupive.

Jeguerohory

A' Design Award Pláta Rehegua

Fragrance Gallery Primary Function: Ñemuha Pymbyte Techaukaha ohupyty A' Design Award Pláta, peteĩ ñehechakuaa extraordinariamente prestigioso oñeme'ẽva diseño de primera línea, hechapyrãva ha impresionante-pe. Umi ganador Pláta ha'e tembiapo brillante ha heta creativo ohechaukáva expertise, talento ha agudeza sobresaliente umi diseñador-pe. Oñeha'ãrõ Fragrance Gallery Primary Function: Ñemuha Pymbyte Techaukaha ha'eha peteĩ tembiapo maravilloso, ejemplar, profesional ha innovador pypukuvéva. Ko diseño ohupytýva A' Design Award Pláta ha'e invento ojehechakuaáva ha ojehayhúva ohepyme'ẽva ha ombohasáva límite arte, ciencia, diseño ha tecnología rehegua. Fragrance Gallery Primary Function: Ñemuha Pymbyte Techaukaha ha'e creación heta ojeenvidiáva omokyre'ỹva ipotapy, ome'ẽva sentimiento positivo ha omoheñóiva maravilla ha sorpresa.

Diseño Rapykuéri

Marandu Aty

Diseñador ome'ẽva'ekue crédito, aty pegua ha mba'e técnico.

Mba'e Iñambuéva: The design concept of the media space is not simply to integrate multimedia into the planning of the space but more to explore new approaches to design. The fragrance retail space is ultimately presented as an art gallery, breaking the traditions of the sales environment. SODA offers customers a multi-dimensional experience of fragrance through visual, auditory, olfactory senses, and interactive experiences.
Tuichakue ha Ñemyenyhẽ: 314 Square Meters
Ñe'ẽ Rape: Media space, Media integrated store, Digital installation, Fragrance gallery
Ñeapopy Tecnología: The primary material of the media entrance is the brand's perfume bottles. This entrance is constructed of around 5,000 recycled perfume bottles. The bottles perform an implicit reflection of the brand's image and a surprise to the customers. Ultimately, the used perfume bottles represent a memory, an emotion, an experience, and a sensual connection between users and the brand.
Diseño Jepy'apy: How to reasonably design the experience circulation and create a reasonable tour rhythm was the key in our design process.

The challenges we tackled are
How to invite customers to settle down and get to know the products,
How to guide people to participate in the interaction,
How can surprises discovery continue,
How to promote guests to take pictures and share

The final showroom meets the above requirements and at the same time achieves a promising communication result.
Ñesẽheka: We studied the display methods of various perfume stores and the experience of museums, in accordance with the brand's characteristics of subverting tradition and fashion. We designed an exclusive experiential space for the brand, guiding consumers to understand the history and product characteristics during the exhibition and self-guided tour, contributing to the improvement of product sales.
Inspiración: This project made a breakthrough in the design of tangible smell experience. Unlike the traditional commercial spaces, whose primacy were visual experience at scale, VIVINEVO fragrance art gallery focus on the customers smell experience, which brought up the following questions,
How to provide an olfactory experience,
How to combine smell and vision and,
How to provide sensory experiences other than smell and vision.
Proyecto Ára Tuichakue: The project started in August 2019 and finished in October 2020 in Beijing.
Mba'apo Rape: The entrance,
SODA language,a physical pixel installation.
The designer collected 5000 perfume bottles and made a media structure out of them. The entrance is turned out into a colors-changing media that keeps rendering the atmosphere day and night.

The main hall, a 20m length irregular curved surface with digital projection. The projected changing perfume texture renders the atmosphere of the space. The projected information adds another layer on the texture and the exhibition, delivering the related knowledge of perfume to the customers, such as history and raw materials.
Aty Rembiguái: Lead Designer: Jiang Yuan and Song Chen
Space and Digital Design Team: Chen Fei
Ta'ãnga Mba'eñemoneĩ: Video Artist: Wang Ying
Photo Credits: Chen Xiyu
Video：He Hui