The Early Chapter Marca Rehegua Identidad Allan Toh omba'apóva

The Early Chapter Marca Rehegua Identidad Allan Toh omba'apóva ha'e rembiporuarã oñemba'eguaséva 2022 A' Design Award Fiero pegua Ta'ãnga Jejapo Ñeha'ã Categoría-pe.

FieroTa'ãnga· 2022

The Early Chapter Marca Rehegua Identidad

Allan Toh -gua

Mba'eporuhára: Allan Toh

A' Design Award Fiero Rembiporuarã Ta'ãnga Categoría-pe

10,859

Premio Rembiporuarã Oñemoneĩva

Emoneĩ Premio Reko #128237 Peg̃ua

Eike Tendápe Ehecha A' Design Award-pe Marandu Myasãi Mba'ete Jeguerohory

Sa'y

Diseño

The Early Chapter Marca Rehegua Identidad Rehegua

The Early Chapter ha'e peteĩ marca rehegua identidad ojejapóva peteĩ mitã'i rendáre ojejapo hag̃ua tembiapo Singapur-pe. Ko renda oipytyvõ mitãnguérape omongakuaa hag̃ua hepy mba'apo Mandarín ñe'ẽme, oñemoañete jehecha rupive. Ko logo ojejapo mba'e apyra'ỹ sa'i pytã, sa'yju ha hovy oñemoĩ ojoupive ohechauka hag̃ua peteĩ óga'i. Pe óga'i rechaukaha ha'e pe tekove atyguasu ko renda oipotáva omopu'ã. Pe tenda hyepýpe umi mba'e apyra'ỹ apytépe ojeguereko peteĩ letra chino Mandarín rehegua, ohechaukáva ojehepyme'ẽha pe ñe'ẽ chino-pe. Peteĩ kuarahy sa'i ohechauka peteĩ tenda porã mitã michĩvéva g̃uarã.

Jeguerohory

A' Design Award Fiero Rehegua

The Early Chapter Marca Rehegua Identidad ohupyty A' Design Award Fiero, peteĩ ñehechakuaa prestigioso oñeme'ẽva diseño iporã-pe ohupytýva requisito profesional ha industrial oñeha'ãrõva creación iporã oñemoĩva-gui. Umi ganador Fiero ohechauka habilidad guasu, especialización yvate, comprensión experta ha capacidad creativa umi creador rehegua. Oñeha'ãrõ The Early Chapter Marca Rehegua Identidad ha'eha creación ojehayhúva, admirada ha estimada, práctica ha innovadora. Ko diseño ohupytýva A' Design Award Fiero ombojoaju mejor práctica industria rehegua ha oguereko característica técnica competente ojoajúva conocimiento ha talento ndive. The Early Chapter Marca Rehegua Identidad oñerespeta hembiapo cuidadoso rupi ha oñemoĩ ome'ẽ hag̃ua mejora calidad de vida rehegua oipytyvõva yvy ape iporãve hag̃ua.

Diseño Rapykuéri

Marandu Aty

Diseñador ome'ẽva'ekue crédito, aty pegua ha mba'e técnico.

Mba'e Iñambuéva: The Early Chapter is an early childhood activities clubhouse for children to develop an interest in Mandarin through immersive play. The logo consists of simple shapes in primary colors- red, yellow, and blue, stacked to look like a hut or small house. This represents the community that the brand tries to create. The negative space between the shapes forms the Chinese written character for Mandarin, which represents the clubhouse's emphasis on the Chinese language (Mandarin). The half-sun symbolizes the uplifting environment The Early Chapter wishes to create for the rising young stars of tomorrow.
Tuichakue ha Ñemyenyhẽ: The minimum height of the logo for web is 45px. The minimum height for print is 10mm.
Ñe'ẽ Rape: The Early Chapter, Early Childhood Clubhouse, Children, Mandarin, Chinese, Activities, Fun, Playful.
Ñeapopy Tecnología: I started out by understanding from the client's perspective what they wanted, and went on to use mind maps to break down the meanings and associations for the words, "Early", and 'Clubhouse". I gathered that 'sun' is a good representation of 'early' and that a 'hut' is a nice association for a clubhouse.
Diseño Jepy'apy: The challenge was to create a suitable colour palette as I was working with the 3 primary colours. I also have to be mindful in creating a brand identity that feels trustworthy yet uplifting and fun. I have to find a balance point such that the outcome does not appear boring while attempting to be trustworthy, and also not being too childish and unreliable while trying to be fun and uplifting. I hope I managed to strike a good balance here.
Ñesẽheka: Desk research, market study and brand positioning analysis were conducted to understand the context, target market and competition. Stakeholder interviews, target market study and competitive analysis were carried out. The research indicated that children in the target age group(1.5-6 years) engage in constructive play, and decipher primary colours such as red, yellow and blue better. The findings gave a clear design direction and contributed to an outcome that is more relevant and appropriate.
Inspiración: Inspired by the idea of a "close-knit and fun community for children", I wanted to create a logo that looks like a colourful hut that feels uplifting, fun and safe. The colours are carefully selected- red for attention, yellow for fun and blue for safety. They also happen to be the primary colours which children can easily identify with.
Proyecto Ára Tuichakue: The project started in late April 2021 in Singapore, and finished in late June 2021. The clubhouse is has completed renovations and is open to the public since November 2021. The logo and brand materials are used in stores and for marketing purposes.
Mba'apo Rape: Due to the use of three primary colour hues, it is ideal the logo appears on a White or Floral White (beige-looking) background. Floral white provides a warm support for the three colours so the logo stands out well.
Patente-kuéra: Copyrights belong to Allan Toh Design Studio, 2021.