Zaku Inc. Mba'apoha Jehechaukaha Nobuya Hayasaka omba'apóva

Zaku Inc. Mba'apoha Jehechaukaha Nobuya Hayasaka omba'apóva ha'e rembiporuarã oñemba'eguaséva 2022 A' Design Award Pláta pegua Ta'ãnga Jejapo Ñeha'ã Categoría-pe.

PlátaTa'ãnga· 2022

Zaku Inc. Mba'apoha Jehechaukaha

Nobuya Hayasaka -gua

Mba'eporuhára: Arica Design Inc

A' Design Award Pláta Rembiporuarã Ta'ãnga Categoría-pe

43,224

Premio Rembiporuarã Oñemoneĩva

Emoneĩ Premio Reko #127734 Peg̃ua

Eike Tendápe Ehecha A' Design Award-pe Marandu Myasãi Mba'ete Jeguerohory

Sa'y

Diseño

Zaku Inc. Mba'apoha Jehechaukaha Rehegua

Ko ta'ãnga oguereko mokõi he'ise. Ha'e pe mba'apoha réra ha iñe'ẽñemi avei. Oñemoĩ kanji Hapõgua tai'aty rupive, oñemoñe'ẽva zaku pe mba'apoha réra-pe. Pe kanji oguereko avei 'moheñói' he'ise. Good po ra'ãnga ojejapo ko tai rupive, he'iséva moheñói. Péicha, pe mba'apoha ñe'ẽñemi 'Moheñóivo Porã' ojehechauka peteĩ marka-pe. Ko símbolo marka ohechauka mba'apoha jehupyty moheñói hag̃ua Porã ko yvy ape ápe moheñói rape rupive.

Jeguerohory

A' Design Award Pláta Rehegua

Zaku Inc. Mba'apoha Jehechaukaha ohupyty A' Design Award Pláta, peteĩ ñehechakuaa extraordinariamente prestigioso oñeme'ẽva diseño de primera línea, hechapyrãva ha impresionante-pe. Umi ganador Pláta ha'e tembiapo brillante ha heta creativo ohechaukáva expertise, talento ha agudeza sobresaliente umi diseñador-pe. Oñeha'ãrõ Zaku Inc. Mba'apoha Jehechaukaha ha'eha peteĩ tembiapo maravilloso, ejemplar, profesional ha innovador pypukuvéva. Ko diseño ohupytýva A' Design Award Pláta ha'e invento ojehechakuaáva ha ojehayhúva ohepyme'ẽva ha ombohasáva límite arte, ciencia, diseño ha tecnología rehegua. Zaku Inc. Mba'apoha Jehechaukaha ha'e creación heta ojeenvidiáva omokyre'ỹva ipotapy, ome'ẽva sentimiento positivo ha omoheñóiva maravilla ha sorpresa.

Diseño Rapykuéri

Marandu Aty

Diseñador ome'ẽva'ekue crédito, aty pegua ha mba'e técnico.

Mba'e Iñambuéva: This symbol has two meanings. It is the company name and the company slogan.

It consists of the typography of Japanese kanji characters, which read "zaku" in the company name. The combination of "signature and seal" in the mark will make Japanese people who see this design recognize it as kanji.

The kanji also contains the meaning of "to create.
The silhouette of Good!'s hand is formed using this character, which means "to create. In this way, the company's slogan of "Creating Good" is expressed in a single mark.
Tuichakue ha Ñemyenyhẽ: The brand design items for this project are listed below.
Logo Design: Symbol mark, Logotype, Motion Logo
Sign Design: Signage
Packaging Design: Document Case x 3
Print Design: Envelopes x 3, Promotion cards, Business cards x 3, Leaflets, Opening announcement flyer
Web Design:html5, CSS
Ñe'ẽ Rape: Typography, Logos, Symbols, Corporate Identity, Logotypes
Ñeapopy Tecnología: The typography incorporates elements of Japanese "Shodo," the art of writing with a brush using ink.

The designer discovered that when the kanji meaning "to create" is written on paper, the ink blurs and spreads out to form the silhouette of the hand of Good!

Shodo (Japanese calligraphy) is a culture that has been familiar to the Japanese people for a long time. With this Japanese touch, the design gives users a sense of trust and familiarity.
Diseño Jepy'apy: The difficult part was to achieve this with as few elements and as simple a design as possible, while still having multiple meanings. The designers were also careful to make sure that the letters were recognizable.
The touch of brush strokes and the inclusion of "signature and seal" made the design more recognizable and readable.
Ñesẽheka: In this design, the challenge was to give a single symbol multiple roles.
To make the company name read "Zaku".
To give it the meaning of "create".
To make it look like a silhouette of the hand of "Good!
By achieving these three goals, the client's company was able to express that it is a creative company and gain recognition in Japan and in the industry.
Inspiración: The designer decided to use the client's company slogan itself as the logo design.

This company has the slogan "Create good!
The symbol of the hand silhouette of "good!" is expressed in the typography of Japanese Kanji characters meaning "to create".
And since this kanji can be read as "zaku", it also represents the company name.
Proyecto Ára Tuichakue: It opened in Japan in March 2021.
Mba'apo Rape: The simple yet strong symbol design served to publicize the client's company's opening within the industry and in Japan.
People who received the DM recognized the company's slogan and name, and the meaning and background of the logo design became a topic of conversation, facilitating communication.
The "Shodo" typography and the silhouette of the "Good!" hand are catchy and memorable, and this design contributed to the recognition of the company's existence and brand image.
Aty Rembiguái: Creative Director:Hitoshi Kobayashi
Art Director:Nobuya Hayasaka
Copywriter:Takuma Suzuki