Souldar Cracker Mbojape Karu'i Apyka Yeqin Chen omba'apóva

Souldar Cracker Mbojape Karu'i Apyka Yeqin Chen omba'apóva ha'e rembiporuarã oñemba'eguaséva 2022 A' Design Award Brónse pegua Mba'eñongatuha Jejapo Ñeha'ã Categoría-pe.

BrónseMba'eñongatuha· 2022

Souldar Cracker Mbojape Karu'i Apyka

Yeqin Chen -gua

Mba'eporuhára: Dali Foods Group

A' Design Award Brónse Rembiporuarã Mba'eñongatuha Categoría-pe

10,595

Premio Rembiporuarã Oñemoneĩva

Emoneĩ Premio Reko #126515 Peg̃ua

Ehecha A' Design Award-pe Marandu Myasãi Mba'ete Jeguerohory

Sa'y

Diseño

Souldar Cracker Mbojape Karu'i Apyka Rehegua

Souldar Cracker ha'e peteĩ apyka ñemoĩ jehai chocolate ryakuãva soda cracker karu'i peguarã. Pe mba'e ojejapo pyenda mbytépe pe ta'ãnga jejapópe. Asu gotyo, peteĩ tembiapo potĩ ombosako'i umi cracker mbojoja'ỹre mombyry, oñemoĩ hag̃ua tuicha jehecha peteĩ tenda michĩme. Chocolate y'ẽ ho'a pe karameguã yvate guive ama ojehecha haguéicha, ombohovái peteĩ ta'ãnga opa'ỹva peteĩ ta'ãnga oikóva rupi. Pe sa'y hovyũ ojeporu tenondegua sa'y ramo ohechauka hag̃ua pe he'ẽ. Pe karameguã okápegua ojejapo ivorio kuatiaguipe, ha umi mba'e ojeporavopyre oñemoĩ oro rendáicha. Peteĩteĩ cracker oñemoambue ijeheguíntema pe karameguã ryepýpe.

Jeguerohory

A' Design Award Brónse Rehegua

Souldar Cracker Mbojape Karu'i Apyka ohupyty A' Design Award Brónse, peteĩ ñehechakuaa heta prestigioso oñeme'ẽva diseño sobresaliente-pe ojekuaáva creatividad, ingenio ha astucia rupi. Umi ganador Brónse ha'e artefacto hábil ha creativo ohechaukáva experiencia, imaginación ha recurso umi diseñador-pe. Oñeha'ãrõ Souldar Cracker Mbojape Karu'i Apyka ha'eha peteĩ objeto ojehayhúva, admirado ha estimado, profesional ha innovador. Ko diseño ohupytýva A' Design Award Brónse ombojoaju mejor práctica arte, ciencia, diseño ha tecnología rehegua ha iporãiterei detalle rehe. Souldar Cracker Mbojape Karu'i Apyka ombohory necesidad, ohupyty ipotapy, ombovy'a sentimiento ha ohenói curiosidad.

Diseño Rapykuéri

Marandu Aty

Diseñador ome'ẽva'ekue crédito, aty pegua ha mba'e técnico.

Mba'e Iñambuéva: The product as the core of the visual. On the left side, the concise and clear layout and allocation of products far or near, in limited space, create a vision to expand space. Top-down rain fall chocolate sauce realized the scene from static to dynamic. Packaging integral colour collocation chose brown as the main color to represent product flavor and characteristics with visual perception. Concise design and colour combination, clearly conveys the product information and the transmission of feeling.
Tuichakue ha Ñemyenyhẽ: Size: 210(L)*150(W)*50(H) mm
Ñe'ẽ Rape: Chocolates, soda cracker, snacks, Packaging Design, Branding
Ñeapopy Tecnología: Use Ivory board for packaging materials, and use gold stamping to print the selected elements.
Diseño Jepy'apy: When consumers pass the aisle, the time for the products to be seen is only for 0.2 seconds. Our challenge is how to induce the appetite of consumers at maximum in this brief moment, at the same time clearly convey the information product properties, characteristics and flavor, etc.to consumers.
Ñesẽheka: Through the investigation of consumers, they want to know more about the product from the packaging, so as to help them judge whether the product meets the demand. Most of the time, consumers see abstract design graphics, which doesn't help them make purchase decisions. They can only decide to buy by the brand size. We collect the opinions of consumers, select the most mentioned opinions from them, and find the solutions.
Inspiración: In addition to protection products, food packaging is shouldering the mission of transferring product information to consumers, cause their appetite sense. In reality, we need through the visual, taste, smell, and other sensory perception and experience to finish building feeling, causing appetite. But the packing can only visual rendering. So in the design, we need to use visual to evoke the imagination from other sensory experiences.
Proyecto Ára Tuichakue: The project started in May 2020 and completed on July 2020, Shantou.
Mba'apo Rape: The shape of the outer cartons facilitate storage and transportation. Products placed in a box in the form of independent packaging, to ensure that after consumers open the box, flavor and taste of products will not be affected by external factors, and being convenient for consumers to carry while going out.
Patente-kuéra: Copyrights belong to Dali Foods Group, 2020.
Aty Rembiguái: Designer: Yeqin Chen, Font Designer: Pengfei Jiang, Photographer: Shukun Yang
Ta'ãnga Mba'eñemoneĩ: Yeqin Chen