Xiaoxiancao Ka'a Ry'akue Jin Zhang omba'apóva

Xiaoxiancao Ka'a Ry'akue Jin Zhang omba'apóva ha'e rembiporuarã oñemba'eguaséva 2022 A' Design Award Brónse pegua Mba'eñongatuha Jejapo Ñeha'ã Categoría-pe.

BrónseMba'eñongatuha· 2022

Xiaoxiancao Ka'a Ry'akue

Jin Zhang -gua

Mba'eporuhára: Xiao xian cao

A' Design Award Brónse Rembiporuarã Mba'eñongatuha Categoría-pe

13,959

Premio Rembiporuarã Oñemoneĩva

Emoneĩ Premio Reko #126463 Peg̃ua

Ehecha A' Design Award-pe Marandu Myasãi Mba'ete Jeguerohory

Sa'y

Diseño

Xiaoxiancao Ka'a Ry'akue Rehegua

Jehesa'ÿijo rupive ka'a ry'akue ñepyrũha rehegua, ñembohapeha omoañete Tang Tekohagua mombe'u, ha ojeporu ta'anga tenondeguáva ramo tapichakuéra oke'éva ka'a ipópe ombotýva, hetave tapichakuéra oikuaa ha ohayhúvo hag̃ua ka'a peteĩ tape ikyre'ỹve ha iporãvévape. Ykére, ojeporu ñe'ẽ "ka'a" oñentende pya'évéva ohechauka hag̃ua mba'éichapa ha ombohetave hag̃ua temitenonde ñemombarete. Ka'a ry'akue michĩva oiporu aluminio rape ñemohenda michĩ oimeha reheve, ndahasýiva tapichakuérape ojeru ha oke'évo.

Jeguerohory

A' Design Award Brónse Rehegua

Xiaoxiancao Ka'a Ry'akue ohupyty A' Design Award Brónse, peteĩ ñehechakuaa heta prestigioso oñeme'ẽva diseño sobresaliente-pe ojekuaáva creatividad, ingenio ha astucia rupi. Umi ganador Brónse ha'e artefacto hábil ha creativo ohechaukáva experiencia, imaginación ha recurso umi diseñador-pe. Oñeha'ãrõ Xiaoxiancao Ka'a Ry'akue ha'eha peteĩ objeto ojehayhúva, admirado ha estimado, profesional ha innovador. Ko diseño ohupytýva A' Design Award Brónse ombojoaju mejor práctica arte, ciencia, diseño ha tecnología rehegua ha iporãiterei detalle rehe. Xiaoxiancao Ka'a Ry'akue ombohory necesidad, ohupyty ipotapy, ombovy'a sentimiento ha ohenói curiosidad.

Diseño Rapykuéri

Marandu Aty

Diseñador ome'ẽva'ekue crédito, aty pegua ha mba'e técnico.

Mba'e Iñambuéva: Xiaoxiancao is a kind of tea bag. In order to design a sense of ceremony, mystery, interest and international quality, the designer selected the tea drinking of palace ladies' sleeves covering their mouths in the Tang Dynasty as the main visual expression to let more people know and love tea in a more interesting way. On the back, the easy to understand "tea" is used to convey the category and enhance the sense of quality. The small tea bag uses the aluminum foil bag with independent small package, which is convenient for consumers to carry and drink.
Tuichakue ha Ñemyenyhẽ: Box size285mm*100mm*35mmPackage content3g*10
Ñe'ẽ Rape: Tea bag, Tang Dynasty, tea, China, packaging, illustration
Ñeapopy Tecnología: The package is made of recyclable cardboard. The simple envelope and pull-out inner box are combined. The inner box has no printing, which is more convenient for recycling. The small tea bag is made of aluminum foil bag with independent small package, which is moisture-proof and durable, and more convenient for consumers to carry and drink.
Diseño Jepy'apy: Compared with the traditional tea, tea bag products have no very high profit, so the packaging cost control is relatively strict. It is the biggest challenge for designers to make more creative, more interesting and more environmentally friendly packaging in the limited production cost.
Ñesẽheka: Through the research on the origin of tea bags, the consumption level of tea bags in the world, the data growth of China's tea market in recent five years, and the ratio of male and female tea consumers, the designer concluded that China's tea market still has great potential. At the same time, the growth rate of female tea consumers has surpassed that of male tea consumers, and young tea consumers have gradually become the main force of consumption, They need younger, fashionable, storytelling, ceremonial and interesting products.
Inspiración: In order to create a more popular product, the designer tried to find an interactive and storytelling visual expression that could arouse consumers' interest. Finally, he found that Lu Yu's "tea classic" was the earliest and most complete record of tea in the Tang Dynasty. So he determined the story in the Tang Dynasty and found a famous painting about tea drinking by Zhou Fang, a painter of the Tang Dynasty, Combined with these historical materials, it is transformed into a modern and brief visual expression.
Proyecto Ára Tuichakue: It will be designed in August 2020 and put on the market in September 2020
Mba'apo Rape: The overall packaging is simple and clean, and the positive characters have elegant expressions but no mouth. These two points will arouse the interest of consumers. With the explanation of tea artists in Tang Dynasty clothes, the story will be unfolded, and more people will understand and love tea in a more interesting way.
Aty Rembiguái: Designer:Jin Zhang