Beijing Winter Olympics Flagship Store Primary Function: Ñemuha Ryepýpe Ñemboguata Xiaolu Zhang omba'apóva

Beijing Winter Olympics Flagship Store Primary Function: Ñemuha Ryepýpe Ñemboguata Xiaolu Zhang omba'apóva ha'e rembiporuarã oñemba'eguaséva 2021 A' Design Award Pláta pegua Ogapype Jejapo Ñeha'ã Categoría-pe.

PlátaOgapype· 2021

Beijing Winter Olympics Flagship Store Primary Function: Ñemuha Ryepýpe Ñemboguata

Xiaolu Zhang -gua

A' Design Award Pláta Rembiporuarã Ogapype Categoría-pe

20,430

Premio Rembiporuarã Oñemoneĩva

Emoneĩ Premio Reko #124172 Peg̃ua

Ehecha A' Design Award-pe Marandu Myasãi Mba'ete Jeguerohory

Sa'y

Diseño

Beijing Winter Olympics Flagship Store Primary Function: Ñemuha Ryepýpe Ñemboguata Rehegua

Beijing Winter Olympics Flagship Store ha'e peteĩ ñemuha ryepýpe ñemboguata ojejapóva pe Juegos Olímpicos de Invierno 2022 primera flagship store yvórape guarã. Pe 800 metros cuadrados oĩva Beijing-pe ombojoaju ñemu ndive peteĩ tenda ojeporúva ojekuaaukávo mba'e pyahu ha marandu opavavépe guarã. Arte oñemohendáva okẽme omongakuaave visual ojekuaa hag̃ua. Pe lectern ha umi mba'e ojoguáva ojejapo acrílico morotĩ frosted-gui ojeikytĩva slices mbohapy centímetro ipukukue reheve ha ijysyk umi esquina. Umi tesape ombopyahúva color oñemohendáva acrílico kupépe omoheñói peteĩ jehecha ijysa ha ro'ysãva rekova.

Jeguerohory

A' Design Award Pláta Rehegua

Beijing Winter Olympics Flagship Store Primary Function: Ñemuha Ryepýpe Ñemboguata ohupyty A' Design Award Pláta, peteĩ ñehechakuaa extraordinariamente prestigioso oñeme'ẽva diseño de primera línea, hechapyrãva ha impresionante-pe. Umi ganador Pláta ha'e tembiapo brillante ha heta creativo ohechaukáva expertise, talento ha agudeza sobresaliente umi diseñador-pe. Oñeha'ãrõ Beijing Winter Olympics Flagship Store Primary Function: Ñemuha Ryepýpe Ñemboguata ha'eha peteĩ tembiapo maravilloso, ejemplar, profesional ha innovador pypukuvéva. Ko diseño ohupytýva A' Design Award Pláta ha'e invento ojehechakuaáva ha ojehayhúva ohepyme'ẽva ha ombohasáva límite arte, ciencia, diseño ha tecnología rehegua. Beijing Winter Olympics Flagship Store Primary Function: Ñemuha Ryepýpe Ñemboguata ha'e creación heta ojeenvidiáva omokyre'ỹva ipotapy, ome'ẽva sentimiento positivo ha omoheñóiva maravilla ha sorpresa.

Diseño Rapykuéri

Marandu Aty

Diseñador ome'ẽva'ekue crédito, aty pegua ha mba'e técnico.

Mba'e Iñambuéva: This project is designed for the first global flagship store of the 2022 Olympic Winter Games. As an important promotional channel, the flagship store is both a merchandise retailer and place for spreading knowledge of the Winter Olympics, media releases and interactive communication. Dynamic and rhythmic installation art is implanted at the entrance of the store to increase visual recognition and enhance the sense of identification with the Olympic spirit.
Tuichakue ha Ñemyenyhẽ: 800 square meters
Ñe'ẽ Rape: Beijing Winter Olympics, flagship store design, commercial space, ice and snow design, art installation
Ñeapopy Tecnología: The project has two major functional areas, one of which is the media release area for activities such as the release of new products of the Winter Olympics. The designer makes an art installation combining with the function of the lectern which is mainly made of white frosted acrylic material. The material is cut into 3cm thick slices whose corners are polished. In line with the pure white, blue and white, red and gold and turquoise tone of the Winter Olympics, the back of the acrylic material is embedded with four color changing lights with exterior lights doing horizontal ice scattering, so as to achieve an immersive experience.
Diseño Jepy'apy: The project is a commercial space located in famous Wangfujing Street, a prosperous tourist area with extremely high cost of land. The design must not only ensure the maximum commercial benefits, but also create the atmosphere of the Winter Olympics and deepen understanding of it through the spatial division and the setting of installation art. Therefore, the difficult point of this project is how to achieve the integration of the installation art and the functional media launch area within a limited space.
Ñesẽheka: As the flagship store of the Winter Olympics, its differences with other stores were taken into consideration at the beginning of the design. As a commercial space, it is the most powerful link between the Winter Olympics and the general public, so the primary focus of the design is to create the affect valuation of the Winter Olympics. In the first anniversary before the start of the Winter Olympics, people generated a strong sense of mission and honor through the immersive experience of the scene of miles of ice and the light effect here. It also serves as an important promotional window for more and more people to participate in the Winter Olympics.
Inspiración: The design is inspired by the theme of the Games: joyful rendezvous upon pure ice & snow uniting the passion of hundreds of millions for winter sports; inspire the youth with the Olympic spirit. And the installation art is encouraged by the poem of Mao Zedong Snow to the tune of Qin Yuan Chun, a hundred leagues locked in ice, a thousand leagues of whirling snow. The designer highlights the magnificence of the ice and snow with layers of concave and convex texture creating a strong visual impact.
Proyecto Ára Tuichakue: The project started in Beijing in October 2020 and was completed on February 4, 2021 at Wangfujing Street, Beijing as a way to welcome the first anniversary of the countdown to the Beijing 2022 Olympic Winter Games.
Mba'apo Rape: In the flagship store, people can feel the strong atmosphere of the Winter Olympics while shopping. On the one hand, the implantation of the art installations creates a visual impact full of ice and snow. Through the setting of the lighting effect, part of the light falls on visitors and the light and shadow changes with walking, realizing an immersive experience. On the other hand, the slope in the middle of the staggered staircase is designed as a miniature of the competition areas covered with ice and snow, and the passage up and down deepens the elements of the Winter Olympics. The launch booth, as a non-negligible part, is organically integrated with the overall shape line. The line changes from the wall to the booth to the floor, staggered and smooth, which enriches the ice and snow tone, highlights the image of the 2022 Olympic Winter Games and also embodies the Olympic spirit of encouraging forging ahead.
Aty Rembiguái: Zhangxiaolu
Huangzhihong