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Platanus Primary Function: Ta'anga Rekove Ñemboguata Pedro Panetto omba'apóva

Platanus Primary Function: Ta'anga Rekove Ñemboguata Pedro Panetto omba'apóva ha'e rembiporuarã oñemba'eguaséva 2021 A' Design Award Pláta pegua Ta'ãnga Jejapo Ñeha'ã Categoría-pe.


PlátaTa'ãnga· 2021

Platanus Primary Function: Ta'anga Rekove Ñemboguata

Pedro Panetto -gua

Mba'eporuhára: Pedro Panetto

A' Design Award Pláta Rembiporuarã Ta'ãnga Categoría-pe

44,384

Premio Rembiporuarã Oñemoneĩva

Emoneĩ Premio Reko #123099 Peg̃ua

Sa'y

Diseño

Platanus Primary Function: Ta'anga Rekove Ñemboguata Rehegua

Platanus ha'e peteĩ ta'anga rekove oñemoheñoiva'ekue peteĩ psiquiatría ropýpe, oñangarekóva tekove rehe medicina rupive. Téra oñe'ẽ pe yvyra platanus rehe isla Kos-pe, upépe Hipócrates ombo'e medicina umi médico ypykuépe. Pe ta'anga ombojoaju peteĩ columna griega, peteĩ yvyra rembiapokue, hogue, hi'a, hakã ha peteĩ reloj arénico, ojehai peteĩ línea joajúpe. Pe typografía oñemoheñói añoite ko marca-pe ha oho pe ta'anga proporción rapykuéri. Umi patrón, ta'anga ha kuatia rembiporu ombopyahu pe ñe'ẽ ojehecháva ojoajúva.

Jeguerohory

A' Design Award Pláta Rehegua

Platanus Primary Function: Ta'anga Rekove Ñemboguata ohupyty A' Design Award Pláta, peteĩ ñehechakuaa extraordinariamente prestigioso oñeme'ẽva diseño de primera línea, hechapyrãva ha impresionante-pe. Umi ganador Pláta ha'e tembiapo brillante ha heta creativo ohechaukáva expertise, talento ha agudeza sobresaliente umi diseñador-pe. Oñeha'ãrõ Platanus Primary Function: Ta'anga Rekove Ñemboguata ha'eha peteĩ tembiapo maravilloso, ejemplar, profesional ha innovador pypukuvéva. Ko diseño ohupytýva A' Design Award Pláta ha'e invento ojehechakuaáva ha ojehayhúva ohepyme'ẽva ha ombohasáva límite arte, ciencia, diseño ha tecnología rehegua. Platanus Primary Function: Ta'anga Rekove Ñemboguata ha'e creación heta ojeenvidiáva omokyre'ỹva ipotapy, ome'ẽva sentimiento positivo ha omoheñóiva maravilla ha sorpresa.

Diseño Rapykuéri

Marandu Aty

Diseñador ome'ẽva'ekue crédito, aty pegua ha mba'e técnico.

Mba'e Iñambuéva
The concept of this brand connects to an ideal of bringing more humanism to hospital medical care and all relationship among people from bio-medical areas. This is the principle in the history of medicine and we believe this principle must be restored. _Platanus _ is a psychiatry office with a humanized vision.
Ñeapopy Tecnología
The project had a design methodology that provided the unification of its visual language. The symbol was created following organic concepts; the typography was designed exclusively for the brand and used the format of the symbol as its main parameter. Thereby everything was connected, the typography follows the symbol and the symbol follows the historical and organic concepts behind the name Platanus. Other graphics, patterns and stationery makes a really coherent visual language for Platanus.
Diseño Jepy'apy
The biggest challenge was how the concepts and visual references should interact in the symbol. We have different elements: a Greek column, a structure in the shape of a tree, Platanus leaves, fruits, branches and an hourglass. All these elements have a strong bond to the conceptual basis of the brand; making all these concepts converge to a visual symbol was extremely laborious, but we managed to blend everything, using the same trace, and achieving perfect harmony.
Ñesẽheka
The research sought for concepts related to medicine within a humanistic perspective. This led us to its roots in Greece and the teachings of Hippocrates. So we have the merge of Greek references to the Platanus tree, connecting something from antiquity to a current need of the mankind. After the historical research, it was understood that the sum of these concepts should be represented visually.
Inspiración
On the island of Kos in Greece, Hippocrates taught medicine and his ideals to the first doctors under a tree, a Platanus tree. The company has received the same name because it defends the same ideals: the search for the truth, respect for life, love of the medical art, human solidarity, the desire to serve, a good conduct and sincere interest for those who suffer. Visually the inspiration comes from elements of ancient Greek architecture blended to the organic and live aspect of a tree.
Mba'apo Rape
The visual identity created for Platanus performs better than other common brands because all of its graphical elements and visual styles are deeply connected. Everything points toward the same concept; therefore the power of this brand is intensified through its design.

Patrocinado

Ehechauka Designers.org Rapykuéri

Ejuhu producto, servicio ha oportunidad ore socio publicitario-kuéra rehegua.

Diseño Porã Oñeñangareko Porãvaerã

A' Design Award ha'e premio internacional, jurado reheve, diseño porã pegua. Eike A' Design Award-pe erekóvo ijeheguíva ñemoneĩ, ñemyasãi, mba'ete ha nde mba'apo ñemoherakuã. Emoĩ nde mba'apo A' Design Award-pe ha eñeha'ã ejapo hag̃ua A' Design Prize.

Emoĩ