Xphere Peteĩ Identidad Korporativa Ñemoambue Yibang Design and Xiner Zheng omba'apóva

Xphere Peteĩ Identidad Korporativa Ñemoambue Yibang Design and Xiner Zheng omba'apóva ha'e rembiporuarã oñemba'eguaséva 2021 A' Design Award Fiero pegua Ta'ãnga Jejapo Ñeha'ã Categoría-pe.

FieroTa'ãnga· 2021

Xphere Peteĩ Identidad Korporativa Ñemoambue

Yibang Design and Xiner Zheng -gua

Mba'eporuhára: Yibang

A' Design Award Fiero Rembiporuarã Ta'ãnga Categoría-pe

9,138

Premio Rembiporuarã Oñemoneĩva

Emoneĩ Premio Reko #123091 Peg̃ua

Ehecha A' Design Award-pe Marandu Myasãi Mba'ete Jeguerohory

Sa'y

Diseño

Xphere Peteĩ Identidad Korporativa Ñemoambue Rehegua

Xphere ha'e peteĩ identidad korporativa diseño ojejapova'ekue marca Rongxing peguarã. Pe téra Xphere osẽ pe marca chino Rongxing-gui, ha he'ise "esfera opáva". Pe identidad ombojoaju pe téra chino ñe'ẽteépe pe téra inglés-pe peteĩ lenguaje visual-pe. Pe marca ojeinspira umi mba'e mimbi rechaguáre, ha peteĩ ta'ãnga ojejapo oñondivepa umi logo marca inglés ha chino-pe g̃uarã. Umi color intenso ha visual imbaretéva ohechauka pe línea de producto de alta calidad. Umi mba'e imprimi pyre ojepuru kuatia atĩ hatãva, ha pe tarjeta de negocio ha pe tarjeta de agradecimiento oguereko peteĩ logo embutido (emboszado).

Jeguerohory

A' Design Award Fiero Rehegua

Xphere Peteĩ Identidad Korporativa Ñemoambue ohupyty A' Design Award Fiero, peteĩ ñehechakuaa prestigioso oñeme'ẽva diseño iporã-pe ohupytýva requisito profesional ha industrial oñeha'ãrõva creación iporã oñemoĩva-gui. Umi ganador Fiero ohechauka habilidad guasu, especialización yvate, comprensión experta ha capacidad creativa umi creador rehegua. Oñeha'ãrõ Xphere Peteĩ Identidad Korporativa Ñemoambue ha'eha creación ojehayhúva, admirada ha estimada, práctica ha innovadora. Ko diseño ohupytýva A' Design Award Fiero ombojoaju mejor práctica industria rehegua ha oguereko característica técnica competente ojoajúva conocimiento ha talento ndive. Xphere Peteĩ Identidad Korporativa Ñemoambue oñerespeta hembiapo cuidadoso rupi ha oñemoĩ ome'ẽ hag̃ua mejora calidad de vida rehegua oipytyvõva yvy ape iporãve hag̃ua.

Diseño Rapykuéri

Marandu Aty

Diseñador ome'ẽva'ekue crédito, aty pegua ha mba'e técnico.

Mba'e Iñambuéva: Rongxing had been carried out its activity with their old logo. However, with the purpose of the renewal logo and general identity, Rongxing started its collaboration with Yibang in 2020. The main goal was the renewal of the brand's appearance and created a powerful brand visualization. The design team refresh the brand's name to Xphere, and bring more bold colors and visuals to highlight the high-end line products.
Tuichakue ha Ñemyenyhẽ: All print stuff will on matte heavy paper. The business card and the thank you card have embossed logo on the front side.
Ñe'ẽ Rape: Xphere, Visual Identity, Commercial, Branding
Ñeapopy Tecnología: Adobe Photoshop, Illustration, and InDesign.
Diseño Jepy'apy: Helping the client to find the best solution is always a challenge. The design team hosted some workshops to discuss with the client, to figural out their main concern.
Yibang design team had several interviews with the client and the brand target audiences. These interviews provided insights that really helped structure the brand value in a visual way.
Ñesẽheka: The research objective was to analyze the client’s direct competitors, and also include a lot of visual research for outside competitors. The focus was on the manufacturing industry and kitchen application cases. The goal was to find out the best solution to fit our client’s goal, and communicate new brand positioning.
Inspiración: The new brand name Xphere is inspired by the client’s Chinese name – Rongxing, which means prosperous sphere. It’s a great challenge that combines the Chinese name meaning with the English name meaning together and creates a visual language. The research and exploration process led to an identity inspired by the star's nice shapes, and the design team found a perfect cutting shape on both the English logo mark and Chinese logo mark. They also incorporated the star concept as a visual element.
Proyecto Ára Tuichakue: The project started in October 2020 in San Francisco and finished in February 2021 in Beijing.
Mba'apo Rape: The client was keen to ensure that the branding was appealing to a high end customer and especially for main cities in China. The client will start their main advertising campaign in 2021 on China popular social media, such as Red and TikTok. The overall visual language is compelling and youthful.
Aty Rembiguái: Designer: Xiner (Cindy) Zheng,
Project Manager: Qing Lang
Ta'ãnga Mba'eñemoneĩ: Yibang