OHO Lentil Chips Chips Ryru Bold Brands omba'apóva

OHO Lentil Chips Chips Ryru Bold Brands omba'apóva ha'e rembiporuarã oñemba'eguaséva 2021 A' Design Award Brónse pegua Mba'eñongatuha Jejapo Ñeha'ã Categoría-pe.

BrónseMba'eñongatuha· 2021

OHO Lentil Chips Chips Ryru

Bold Brands -gua

Mba'eporuhára: Bold Brands

A' Design Award Brónse Rembiporuarã Mba'eñongatuha Categoría-pe

16,405

Premio Rembiporuarã Oñemoneĩva

Emoneĩ Premio Reko #122943 Peg̃ua

Eike Tendápe Ehecha A' Design Award-pe Marandu Myasãi Mba'ete Jeguerohory

Sa'y

Diseño

OHO Lentil Chips Chips Ryru Rehegua

OHO Lentil Chips ha'e peteĩ ryru diseño oñemoĩva peteĩ tembi'u michĩ lenteja-gui ojejapóva g̃uarã. Pe bolsa oguereko 190 x 250 x 50 mm tuichakue ha oñemoĩ ta'ãnga polipropileno ári flexografía rupive, oñemyenyhẽ hendive peteĩ barniz opáicha kuatiápe ojehecháva. Peteĩ kraft kuatia rovái ombyekovia umi sa'y hesãkuáva ojehecha jepivéva ko tembi'u michĩ rehegua, ha upéicha ome'ẽ peteĩ tekove ñemongyre'ỹ hendáicha. Umi ta'ãnga oñembosako'íva omoĩ peteĩ tekove ñembosarái, ha umi he'ẽ oñehechauka ta'ãnga ojehecha porãva rupive. Ko mokõive mba'e oñondive ojapo ikatuha ojehechakuaa pyahẽ ko productore, ha ohechauka avei peteĩ tembi'u michĩ iporãvéva tekove rekove g̃uarã.

Jeguerohory

A' Design Award Brónse Rehegua

OHO Lentil Chips Chips Ryru ohupyty A' Design Award Brónse, peteĩ ñehechakuaa heta prestigioso oñeme'ẽva diseño sobresaliente-pe ojekuaáva creatividad, ingenio ha astucia rupi. Umi ganador Brónse ha'e artefacto hábil ha creativo ohechaukáva experiencia, imaginación ha recurso umi diseñador-pe. Oñeha'ãrõ OHO Lentil Chips Chips Ryru ha'eha peteĩ objeto ojehayhúva, admirado ha estimado, profesional ha innovador. Ko diseño ohupytýva A' Design Award Brónse ombojoaju mejor práctica arte, ciencia, diseño ha tecnología rehegua ha iporãiterei detalle rehe. OHO Lentil Chips Chips Ryru ombohory necesidad, ohupyty ipotapy, ombovy'a sentimiento ha ohenói curiosidad.

Diseño Rapykuéri

Marandu Aty

Diseñador ome'ẽva'ekue crédito, aty pegua ha mba'e técnico.

Mba'e Iñambuéva: Main idea of this packaging design is presenting a product as healthier and yet funky alternative to an ordinary snack. Kraft paper background stands out from the crowds of bright and intense colour snack packagings and gives it a touch of natural feel. Illustrated graphic elements gives it more life and connection with a customer and in contrast with that flavouring is communicated through high quality photo images. Combination of these three different design elements makes this product distinguishable, attractive to typical customer of such appetisers and gives it perceptible feel of naturalness.
Tuichakue ha Ñemyenyhẽ: 190 x 250 x 50 mm snacks bag printed on popypropylene.
Ñe'ẽ Rape: Chips packaging, Lentil Chips, Chips Packaging Design, Oho Lentil Chips
Ñeapopy Tecnología: Flexograhy with paper touch varnish.
Diseño Jepy'apy: It is no secret that snacks category is dominated by vibrant intensive colour packagings. Our task was to create packaging that would communicate healthier choice but with the same taste properties, attracting attention not by the colour intensity but with the playful elements and subtle taste indicating illustrations.
Ñesẽheka: Determining the target audience and to make appealing product packaging for that specific audience was of supreme importance. As well as understanding what graphic elements helps consumer to recognize this product as a helthier snacking option at the same time considering what graphic components are easthetically pleasing and provoke a buying decision in the first place.
Inspiración: OHO - Lentil chips, healthier snack alternative introduced to lithuanian market by one of the historic local snacks producers. Its a symbol of more natural and healthy snacking. That gave an aspiration to create smooth pastel colour packaging with craft paper texture elements. It was decided to make it playful and attractive to a younger audiences because it is the main target audience of this particular brand.
Proyecto Ára Tuichakue: This project started in January 2020 February and finished 2020 May.
Mba'apo Rape: Product is packed in standard bag. It was certainly dictated by consumer habits and convenience. As a matter of fact manufacturer was limited by by packing hardware as well. Task was to create graphical impact rather than select unusual packaging medium.
Aty Rembiguái: Creative Director: Motiejus Gaigalas
Head Of Design: Vytenis Petrusevicius
Graphic Design: Sandra Ramoskaite, Vytenis Petrusevicius
Ta'ãnga Mba'eñemoneĩ: Visuals: Sandra Ramoskaite