Nanxiang Incity Techaukaha Aporeko Zesion Design omba'apóva

Nanxiang Incity Techaukaha Aporeko Zesion Design omba'apóva ha'e rembiporuarã oñemba'eguaséva 2021 A' Design Award Pláta pegua Ta'ãnga Jejapo Ñeha'ã Categoría-pe.

PlátaTa'ãnga· 2021

Nanxiang Incity Techaukaha Aporeko

Zesion Design -gua

Mba'eporuhára: Zesion Design

A' Design Award Pláta Rembiporuarã Ta'ãnga Categoría-pe

17,915

Premio Rembiporuarã Oñemoneĩva

Emoneĩ Premio Reko #119978 Peg̃ua

Ehecha A' Design Award-pe Marandu Myasãi Mba'ete Jeguerohory

Sa'y

Diseño

Nanxiang Incity Techaukaha Aporeko Rehegua

Nanxiang Incity ha'e peteĩ techaukaha aporeko ojejapóva peteĩ ñemuha guasúpe Shanghai-pe. Ko marandurã oñemboguata Nanxiang rekokuaáre, peteĩ tenda ojekuaáva ikuãi ha itupãomíre, ha omoambue umi kuãi oveveva mokõive ha'ekuérava'ekue techaukaha ta'anga jekuaa'ỹvarã. Umi henda mbo'e ha ñemuhakuéra rysýi oñemoĩ umi escalera rokẽ jeikeha ha ñesẽháre ha umi tenda ohasahápe umi ohaśáva. Ojeporu tinta morotĩ jokoha ñemboja umi jehaikuéra hesakãvape, ikatuhaguáicha umi jehai ha umi ta'anga rembe'y opyta hesakã. Umi mba'e oñemosãingóva oiporu itaĩ mba'e jerehape oñembojoajúva ñemuha guasu ryepýre.

Jeguerohory

A' Design Award Pláta Rehegua

Nanxiang Incity Techaukaha Aporeko ohupyty A' Design Award Pláta, peteĩ ñehechakuaa extraordinariamente prestigioso oñeme'ẽva diseño de primera línea, hechapyrãva ha impresionante-pe. Umi ganador Pláta ha'e tembiapo brillante ha heta creativo ohechaukáva expertise, talento ha agudeza sobresaliente umi diseñador-pe. Oñeha'ãrõ Nanxiang Incity Techaukaha Aporeko ha'eha peteĩ tembiapo maravilloso, ejemplar, profesional ha innovador pypukuvéva. Ko diseño ohupytýva A' Design Award Pláta ha'e invento ojehechakuaáva ha ojehayhúva ohepyme'ẽva ha ombohasáva límite arte, ciencia, diseño ha tecnología rehegua. Nanxiang Incity Techaukaha Aporeko ha'e creación heta ojeenvidiáva omokyre'ỹva ipotapy, ome'ẽva sentimiento positivo ha omoheñóiva maravilla ha sorpresa.

Diseño Rapykuéri

Marandu Aty

Diseñador ome'ẽva'ekue crédito, aty pegua ha mba'e técnico.

Mba'e Iñambuéva: Designers drew inspiration from the cranes flying in pairs and then tried to combine the crane shape with the signage, transforming the daily form of cranes into the signage image via abstract art techniques. In doing so, every consumer coming to Nanxiang Yinxiang City can have a deep impression of cranes in different scenes.
Tuichakue ha Ñemyenyhẽ: Light box:1145(length)*2160(height)mm
Lifting parts：1500（length）*640(height)mm
Outdoor display：3000（length）*1700(height)mm
Ñe'ẽ Rape: Visual Signage,Way finding,VI,Logo,Graphics
Ñeapopy Tecnología: The conventional light box is transparent and fails to block the light effectively, so it will weaken the effect of text and external outline on the box surface. Designers adopted white ink blocking printing on the light sheet to overshadow the lighting of the textless part and make the text and external outline clearer. The hanging pieces used mirror pivot points to reflect, weakening the visual effect of the pivot points in the environment and blending with the mall environment.
Diseño Jepy'apy: We applied stories of cranes into the design - the crane signs varied in the mall area and the parking with respective meanings of dancing and returning, giving consumers a home feeling. The initial light box was hard to operate because the shape of the internal light piece was different from the standard one. In a bid to better show the image, we have processed the bending frame to add internal space and facilitate maintenance after over half a year of proofing and comparison.
Ñesẽheka: The project targets at residents in and around Shanghai with the aim to provide a place for them to unwind. Designers combines the cultural characteristics of Nanxiang, which is renown for its cranes and temples, and extracts the elements of cranes to create a micro-vacation resort via planning of scenes, so that every customer of the mall can make his or her fragmented time interesting and quality.
Inspiración: Nanxiang Yinxiang City adopts a visual guidance system. The design of the artistic signs are the figurative image of cranes in pairs, providing a story line for customers to shop in the mall. Inspired by the cranes' main activities, designers integrated the crane culture into the shopping mall and managed to guide customers to experience the ubiquitous crane culture.
Proyecto Ára Tuichakue: The entire building process takes 3 years - its design started in Shanghai in 2018, and the construction project kicked off in 2019, and ended in Shanghai in 2020.
Mba'apo Rape: During the design process, we thoughtfully integrated the space function with local cultural creativity, so as to offer guidance to customers' activities and provide them with the full set of services they need. You will see the careful planning of designers in all floor guide signs and introductions of merchants at the entrance and exit of the escalator and the intersections of customer flow. People can grasp the information at a glance, and the image of cranes enjoys great popularity.
Aty Rembiguái: Jie Zhou