Himalaya Sheet Mask Máscara Ova Pehẽ Rembo'y Elephant Design and Himalaya Wellness omba'apóva

Himalaya Sheet Mask Máscara Ova Pehẽ Rembo'y Elephant Design and Himalaya Wellness omba'apóva ha'e rembiporuarã oñemba'eguaséva 2021 A' Design Award Pláta pegua Mba'eñongatuha Jejapo Ñeha'ã Categoría-pe.

PlátaMba'eñongatuha· 2021

Himalaya Sheet Mask Máscara Ova Pehẽ Rembo'y

Elephant Design and Himalaya Wellness -gua

Mba'eporuhára: Himalaya Wellness

A' Design Award Pláta Rembiporuarã Mba'eñongatuha Categoría-pe

31,299

Premio Rembiporuarã Oñemoneĩva

Emoneĩ Premio Reko #117150 Peg̃ua

Eike Tendápe Ehecha A' Design Award-pe Marandu Myasãi Mba'ete Jeguerohory

Sa'y

Diseño

Himalaya Sheet Mask Máscara Ova Pehẽ Rembo'y Rehegua

Himalaya Sheet Mask ha'e peteĩ mba'y'apo (packaging) rembiapokue peteĩ tova rehegua máscara ova pehẽme guarã, oĩva ñande rete ñangareko categoríape. Ko sistema oaho'i po variante ha oiporu peteĩ paleta sa'y overa, peteĩ letra ñembosaráipe ha peteĩ jehaipy hesakãva chupe voi guarã. Umi ta'anga ohechauka umi mba'e ñemity heñóiva pe mba'e ryepýpe, peteĩ estilo pirũme. Pe sachet oñeñemoimpresa CMYK, morotĩ ha irundy sa'y special Pantone rupive. Pe logo ha pe ta'anga oñemohu'ã spot gloss varnish-pe, upéinte umi ambue henda ipytũ. Ko mba'e'apo ojejapo omomarandu haguã umi mba'ejogua mitãrusúpe umi tekoha global-pe.

Jeguerohory

A' Design Award Pláta Rehegua

Himalaya Sheet Mask Máscara Ova Pehẽ Rembo'y ohupyty A' Design Award Pláta, peteĩ ñehechakuaa extraordinariamente prestigioso oñeme'ẽva diseño de primera línea, hechapyrãva ha impresionante-pe. Umi ganador Pláta ha'e tembiapo brillante ha heta creativo ohechaukáva expertise, talento ha agudeza sobresaliente umi diseñador-pe. Oñeha'ãrõ Himalaya Sheet Mask Máscara Ova Pehẽ Rembo'y ha'eha peteĩ tembiapo maravilloso, ejemplar, profesional ha innovador pypukuvéva. Ko diseño ohupytýva A' Design Award Pláta ha'e invento ojehechakuaáva ha ojehayhúva ohepyme'ẽva ha ombohasáva límite arte, ciencia, diseño ha tecnología rehegua. Himalaya Sheet Mask Máscara Ova Pehẽ Rembo'y ha'e creación heta ojeenvidiáva omokyre'ỹva ipotapy, ome'ẽva sentimiento positivo ha omoheñóiva maravilla ha sorpresa.

Diseño Rapykuéri

Marandu Aty

Diseñador ome'ẽva'ekue crédito, aty pegua ha mba'e técnico.

Mba'e Iñambuéva: Himalaya, the iconic Indian wellness brand wanted to add a new product to their extensive portfolio in the Personal Care bracket: Sheet Mask. Aimed at the global markets where their other products have met with success, they wished to make this offering appealing to young audiences. Himalaya & Elephant Design worked together to develop a cohesive packaging system that encapsulated 5 variants, presented in a highly accessible manner for the target audience while retaining Himalaya's core elements
Tuichakue ha Ñemyenyhẽ: The sheet mask sachet packaging is Width 110 mm x Height 160 mm
The sheet mask carton packaging is Width 115 mm x Height 165 mm x Depth 55 mm
Ñe'ẽ Rape: face sheet mask, packaging design, branding, illustration, personal care, face care, wellness
Ñeapopy Tecnología: The sachet packaging is printed using CMYK & White & 4 special pantone colors. The brand logo and image are finished a Spot UV gloss while the remaining surface has a matte finish.
Diseño Jepy'apy: Since this was the launch of a new product by Himalaya in a cluttered market, the design needed to make the product stand out. The design had to showcase expertise in quality of the product as well as appeal to the young consumer. As the product was to be launched globally, the design agency had to ensure that no cultures were alienated.
Ñesẽheka: The design agency undertook a Qualitative Design Research through in-person interviews to understand consumer perceptions & associations with Personal care category, Face sheet masks, Brand Himalaya, and other related keywords. As sheet masks are a new yet cluttered product category, it was important that the design manifests:

a) Depiction of ingredients on pack make it appear more natural & fresh.
b) Convey benefits upfront, and key product usage details in an easy-to-understand manner
c) Engaging & vibrant packaging to attract immediate attention.
Inspiración: Our insights revealed that we were catering to consumers that had ritualized the process of mask application, taking it beyond skincare to create an experience beyond revitalization and self-care and turned into a social, fun, engaging moment. Thus, we invoked the idea of a ‘Zen’ time with a bright color palette, playful font and a central ‘note to self’; while retaining Himalaya’s focus on natural ingredients where the sheet mask becomes a gateway to a tranquil experience.
Proyecto Ára Tuichakue: The project started in September 2019 and finished in December 2020, in Singapore & India.
Mba'apo Rape: The packaging targets young, evolved consumers who believe in investing in their beauty regime and self-care. The design allows brand Himalaya to carry forward its legacy of natural wellness in a youthful contemporary manner. The illustration style manages to strike a balance between being appealing to the youth through its vibrancy as well as an expert mature look. The design is a romanticized depiction of the natural ingredients within the product.
Aty Rembiguái: Himalaya Team:
Marketing Manager: Monica Joyappa
Brand Manager: Sangeeta Deshpande

Elephant Design Team:
Co-Founder, Director: Ashwini Deshpande
Design Director: Mayuri Nikumbh
Lead Designer: Yugandhara Dalvi
Senior Designer: Rutuja Mohole
Pre-production: Pravin Kale
Project Manager: Parthivi Joshi
Strategy & Business Development: Reema Mehta
Ta'ãnga Mba'eñemoneĩ: All designs and images are created by Elephant Design.