Beltur Go Tembi'u Jokoha Musa Celik omba'apóva

Beltur Go Tembi'u Jokoha Musa Celik omba'apóva ha'e rembiporuarã oñemba'eguaséva 2021 A' Design Award Fiero pegua Mba'eñongatuha Jejapo Ñeha'ã Categoría-pe.

FieroMba'eñongatuha· 2021

Beltur Go Tembi'u Jokoha

Musa Celik -gua

Mba'eporuhára: Beltur

A' Design Award Fiero Rembiporuarã Mba'eñongatuha Categoría-pe

14,560

Premio Rembiporuarã Oñemoneĩva

Emoneĩ Premio Reko #112421 Peg̃ua

Ehecha A' Design Award-pe Marandu Myasãi Mba'ete Jeguerohory

Sa'y

Diseño

Beltur Go Tembi'u Jokoha Rehegua

Beltur Go ha'e tembi'u ha y jokoha ojejapóva ojepuru hag̃ua táva parke guasukuérape. Tembi'u jokoha ikatu ojejoko y jokoha ári, ha pe "straw" ohasa jokoha rupive, upéicha tembi'u ha y ojejoko peteĩ pógui. Jokoha jere'ỹme oĩ tenda michĩmi oñembopyahẽva ikatúva ojeavri ojejoko hag̃ua sauce. Tembi'u jokoha avei ikatu ojepuru ha'eño, tenedor oĩta hi'ári. Opa mba'e ojejapo 350 gramo kuatiágui Bristol, offset ñemoha'ãnga reheve, ha kuatia ojoko plástico rendaguépe oñemomichĩ hag̃ua plástico rembyre. Peteĩteĩ pakete ou peteĩcha, ojehekýi haguã ha oñemondo haguã ndahasyiete.

Jeguerohory

A' Design Award Fiero Rehegua

Beltur Go Tembi'u Jokoha ohupyty A' Design Award Fiero, peteĩ ñehechakuaa prestigioso oñeme'ẽva diseño iporã-pe ohupytýva requisito profesional ha industrial oñeha'ãrõva creación iporã oñemoĩva-gui. Umi ganador Fiero ohechauka habilidad guasu, especialización yvate, comprensión experta ha capacidad creativa umi creador rehegua. Oñeha'ãrõ Beltur Go Tembi'u Jokoha ha'eha creación ojehayhúva, admirada ha estimada, práctica ha innovadora. Ko diseño ohupytýva A' Design Award Fiero ombojoaju mejor práctica industria rehegua ha oguereko característica técnica competente ojoajúva conocimiento ha talento ndive. Beltur Go Tembi'u Jokoha oñerespeta hembiapo cuidadoso rupi ha oñemoĩ ome'ẽ hag̃ua mejora calidad de vida rehegua oipytyvõva yvy ape iporãve hag̃ua.

Diseño Rapykuéri

Marandu Aty

Diseñador ome'ẽva'ekue crédito, aty pegua ha mba'e técnico.

Mba'e Iñambuéva: The package enables you to hold your food and drink together with one hand.

The food box can be placed on the drink cup since the straw can go through the box. Additionally, the box has small folded areas that can be opened to put sauces inside. The food box can also be used by itself with a fork added on top. We also designed a pack which can be used as a tray to hold coffee, water and cookies.

Compared to classical packaging, this design makes it easier to consume while on the move or sitting on a bench.
Tuichakue ha Ñemyenyhẽ: Cold Drink and Snack: 200 mm x 120 mm x 120 mm
Hot Drink and Snack: 200 mm x 70 mm x 100 mm
Snack: 80 mm x 120 mm x 120 mm
Turkish Coffee: 190 mm x 90 mm x 35mm
Ñe'ẽ Rape: Snack, Take Away, Food Box, On The Go
Ñeapopy Tecnología: All packaging was produced using 350 grams of American Bristol paper using offset printing.
Diseño Jepy'apy: For convenience in storage and transportation, all designs had to arrive at the point of sale packed flatly. The challenge was to design in a way to make sure it is not difficult for the seller to open and use those flat packages.
Ñesẽheka: Living in a big city is exhausting, and everybody wants a break in the urban areas. We observed that people spend time in these parks where our client Beltur serves food and drinks. However, the parks lack suitable areas to sit and eat. Our design brings a solution to this issue.

Also, Istanbul is a crowded city where everyone has little time to have a break during work time. Therefore, we designed this package accordingly, enabling consumers to have a meal while in a rush.

We also searched for the best material to use for the packaging. We used paper -that will be recycled easily- instead of plastic to reduce plastic waste.
Inspiración: Many people visit parks or gardens to relax. However, food and beverage consumption might turn into a problem in these areas. For our client Beltur, a company that provides food and beverages inside the large parks in Istanbul, we have created a design that will provide a solution when there are no tables and chairs to enjoy a meal.

Our primary inspiration was to make everyday life better and more enjoyable. Thanks to the new packaging design, it is a lot easier to handle and consume meals.
Proyecto Ára Tuichakue: The project took place between June 2020 and August 2020 in Istanbul.
Mba'apo Rape: Having a quick meal in urban green areas is now remarkably easy with Beltur Go. With the help of the design, food and beverages are held with one hand, and the other hand is left idle for consumption.

The section where the food is placed provides hygiene and convenience compared to the past because it can be closed or opened more properly when desired.

Furthermore, a more effective branding area was implemented in all packages.

Moreover, unlike the regular plastic packs, we used paper as the material in this design instead of plastic to reduce plastic waste.
Aty Rembiguái: Creative Director: Musa Çelik
Designer: Oğuzhan Bağdat
Ta'ãnga Mba'eñemoneĩ: All photos taken by Musa Çelik.