Zhanggong Times Kaguái Rembiapo Rehegua Wen Liu omba'apóva

Zhanggong Times Kaguái Rembiapo Rehegua Wen Liu omba'apóva ha'e rembiporuarã oñemba'eguaséva 2021 A' Design Award Fiero pegua Mba'eñongatuha Jejapo Ñeha'ã Categoría-pe.

FieroMba'eñongatuha· 2021

Zhanggong Times Kaguái Rembiapo Rehegua

Wen Liu -gua

Mba'eporuhára: Jiangxi Zhanggong Liquor Co., Ltd

A' Design Award Fiero Rembiporuarã Mba'eñongatuha Categoría-pe

17,137

Premio Rembiporuarã Oñemoneĩva

Emoneĩ Premio Reko #112289 Peg̃ua

Ehecha A' Design Award-pe Marandu Myasãi Mba'ete Jeguerohory

Sa'y

Diseño

Zhanggong Times Kaguái Rembiapo Rehegua Rehegua

Zhanggong Times ha'e peteĩ kaguái (Baijiu) jehecha porã haguã ojejapóva, ojejapova'ekue Jiangxi provínciape, China retãme. Pe ijuru ojejapo ñai'ũgui, ojekytĩ ha ojeporomboheñói ojeguerohorýhaguéicha. Pe kutupa renondépe oĩ kuatia opamimbáva, ha pe logo guasu oĩ peteĩ chapa mba'yrúrehe. Ko jehechauka oiko Ganzhou-gui, oje'éva pe tenda oñepyrũhague pe "sã pytã" reko. Sã pytã ojeporu ha'eháicha peteĩ tesarái, oñembojoajúva ambue ta'ãngakuérare. Peteĩ ta'ãnga py'a guapy ohechauka umi mba'e oĩva upe rehiónpe, ijehegua ha ymaguare, oike avei pe Ysyry Gan. Pe pakete ipujeguaha 160 por 120 por 330 milímetro.

Jeguerohory

A' Design Award Fiero Rehegua

Zhanggong Times Kaguái Rembiapo Rehegua ohupyty A' Design Award Fiero, peteĩ ñehechakuaa prestigioso oñeme'ẽva diseño iporã-pe ohupytýva requisito profesional ha industrial oñeha'ãrõva creación iporã oñemoĩva-gui. Umi ganador Fiero ohechauka habilidad guasu, especialización yvate, comprensión experta ha capacidad creativa umi creador rehegua. Oñeha'ãrõ Zhanggong Times Kaguái Rembiapo Rehegua ha'eha creación ojehayhúva, admirada ha estimada, práctica ha innovadora. Ko diseño ohupytýva A' Design Award Fiero ombojoaju mejor práctica industria rehegua ha oguereko característica técnica competente ojoajúva conocimiento ha talento ndive. Zhanggong Times Kaguái Rembiapo Rehegua oñerespeta hembiapo cuidadoso rupi ha oñemoĩ ome'ẽ hag̃ua mejora calidad de vida rehegua oipytyvõva yvy ape iporãve hag̃ua.

Diseño Rapykuéri

Marandu Aty

Diseñador ome'ẽva'ekue crédito, aty pegua ha mba'e técnico.

Mba'e Iñambuéva: Zhanggong decides to create a good Baijiu based on Gan-flavor which truly represents Jiangxi province, also determines to dedicate it to the world, by naming it after the great "time". This is not only the mission and spirit of Zhanggong, but also the origin of "Zhanggong Times".
Tuichakue ha Ñemyenyhẽ: 160mm*120mm*330mm
Ñe'ẽ Rape: crafts, Baijiu, spirit, packaging, art, Zhanggong, cellar
Ñeapopy Tecnología: Adopting special craftsmanship with goffered paper on the front of the package, and a metal plate for the main logo. For the material of bottle is made of ceramic with decorating firing.
Diseño Jepy'apy: "Zhanggong Times" originates from Jiangxi province which full of fertile soil and red culture. In order to express the association between Jiangxi and the product. Visually, from the color to the bottle body, it is necessary to have a strong visual memory point. In response to this problem, red is definitely not traditional red when it is presented, but a symbolic combination of colors and auxiliary graphics. Also by extracting illustration elements of Jiangxi's geographical, historical and cultural symbols to evoke empathy from customers.
Ñesẽheka: In the early morning of August 1, 1927, a gunshot broke the silence of Nanchang City, which fired the first shot of the Chinese revolution.It represents the establishment of Chinese first revolutionary army.Since then, the People’s Liberation Army has become the guardian of the Chinese nation, guarding them to usher in great era of today. On the occasion of the Army Day on August 1, 2020, considering from the future sustainability of the company to the product gradient ductility, designers have designed this commemorative Baijiu with epoch-making significance. The final design extracts concrete colors and symbols from abstract document elements which expresses the genes of the brand and historical symbols.
Inspiración: Ganzhou, once a shining red medal inlaid on the People Republic of China，also a spiritual totem of historical time. Designers create the "time medal" under this inspiration. Color is an abstract symbol of an era. So, designers take the birthplace of red culture as the inspiration, by reinterpreting red to pay tribute to both time and its witnesses and participants. In order to highlight the regional characteristics of the ZHANGGONG TIMES, we have drawn a quiet and beautiful illustration.
Proyecto Ára Tuichakue: The project started in May 2020 and finished in August 2020 in Shenzhen.
Mba'apo Rape: Designers care about the future development of the brand, so they re-push the vision back to Jiangxi. During those hard years, people provided fertile soil and space for the country selflessly only wishing for peaceful future. Through auxiliary elements, the mother river of Jiangxi-the Gan River, and the red homeland-Ruijin, it can carry the mark of history. In terms of product presentation, it was directly named "Zhanggong Times" to become an easy-to-remember brand, and also to explore the meaning behind the times.
Aty Rembiguái: Designer:Wen Liu, Designer:Yong Deng and Designer:Weijie Kang
Ta'ãnga Mba'eñemoneĩ: Image #1: Creator Wen Liu, Zhanggong Times, 2020.
Image #1: Creator Yong Deng, Zhanggong Times, 2020.
Image #1: Creator Weijie Kang, Zhanggong Times, 2020.
Image #1: Photographer Li Chen, Zhanggong Times, 2020.