Dragon Alley Marca Rekove Ñemoha'ãnga Tian Liu and Jiayi Chen omba'apóva

Dragon Alley Marca Rekove Ñemoha'ãnga Tian Liu and Jiayi Chen omba'apóva ha'e rembiporuarã oñemba'eguaséva 2021 A' Design Award Brónse pegua Ta'ãnga Jejapo Ñeha'ã Categoría-pe.

BrónseTa'ãnga· 2021

Dragon Alley Marca Rekove Ñemoha'ãnga

Tian Liu and Jiayi Chen -gua

Mba'eporuhára: Evil Design Studio

A' Design Award Brónse Rembiporuarã Ta'ãnga Categoría-pe

9,026

Premio Rembiporuarã Oñemoneĩva

Emoneĩ Premio Reko #111593 Peg̃ua

Eike Tendápe Ehecha A' Design Award-pe Marandu Myasãi Mba'ete Jeguerohory

Sa'y

Diseño

Dragon Alley Marca Rekove Ñemoha'ãnga Rehegua

Dragon Alley ha'e peteĩ marca rekove ñemoha'ãnga ojejapo vaekue peteĩ karu róga hot pot rehegua ha peteĩ tee róga oĩva ijykére g̃uarã. Pe rekove oñemopu'ã pe dualismo apytu'ũrupive, ojeguerúva chinoygua mba'e ñemombe'u ymaguarégui. Pe karu róga rekove ohechauka pe jejora peteĩ ára ratapy rendáicha, peteĩ ku'ãkue itaũ hovyũ apopyre, ha kuatia'ãnga imbaretéva rupive. Pe tee róga rekove katu ohechauka pe jejoko peteĩ arai apysãi rendáicha, peteĩ kuatia jehecha ijehegui rupive ha kuatia'ãnga imbeguéva rupive. Óro sa'i sa'i oĩva mokõivépe omoirũ umi mokõi rekovépe. Ojeporuha umíva apytépe oĩ tarjeta rembiapo, mba'e karu rysýi, kuatiañe'ẽ, ajoyakuéra ha mba'ejoguaha ñemopyrenda.

Jeguerohory

A' Design Award Brónse Rehegua

Dragon Alley Marca Rekove Ñemoha'ãnga ohupyty A' Design Award Brónse, peteĩ ñehechakuaa heta prestigioso oñeme'ẽva diseño sobresaliente-pe ojekuaáva creatividad, ingenio ha astucia rupi. Umi ganador Brónse ha'e artefacto hábil ha creativo ohechaukáva experiencia, imaginación ha recurso umi diseñador-pe. Oñeha'ãrõ Dragon Alley Marca Rekove Ñemoha'ãnga ha'eha peteĩ objeto ojehayhúva, admirado ha estimado, profesional ha innovador. Ko diseño ohupytýva A' Design Award Brónse ombojoaju mejor práctica arte, ciencia, diseño ha tecnología rehegua ha iporãiterei detalle rehe. Dragon Alley Marca Rekove Ñemoha'ãnga ombohory necesidad, ohupyty ipotapy, ombovy'a sentimiento ha ohenói curiosidad.

Diseño Rapykuéri

Marandu Aty

Diseñador ome'ẽva'ekue crédito, aty pegua ha mba'e técnico.

Mba'e Iñambuéva: Based on the brand attributes of the spirit of dualism and Chinese mythology, we use it in the entire brand design process. In terms of font identification, it conveys such feelings at intercross and interlard to each other mutually. In terms of design elements, the main elements are "Crack of Thunder"in Dragon Alley and "Burst Through Clouds" in Dragon Alley Inner, the former is vigorous, while the latter is gentle. In terms of color, ink color is used as the main background color in Dragon Alley, while natural paper color as the main background color in Dragon Alley Inner, with gradual change of gold as the element.
Tuichakue ha Ñemyenyhẽ: Business card:99mm*50mm,
Bag:293mm*136mm,
Folder:480mm*310mm,
Menu:136mm*293mm,
Menu cover:250mm*140mm,
Poster:A2,
Dinner plate:diameter: 200mm,
Self-heating hot pot: 35mm*30mm*25mm,
Tea Caddy:105mm*105mm*150mm,
Oil tank:diameter 40mm*50mm,
Scarf:300mm*300mm
Ñe'ẽ Rape: VIS, Branding, Visual Communication, Type Design, Graphic Design, Chinese mythology, Dragon, Hot pot, Tea
Ñeapopy Tecnología: In terms of design, the software we mainly use are Adobe Illustrator, Photoshop, After Effect and Cinema 4D.

Further more, in the later material production, it uses stamping technology, gravure printing technology, spot color printing and so on, in order to present the brand vision perfectly. In addition, there needs to be special requirements for its printing materials.
Diseño Jepy'apy: During the project. We have studied the various historical periods of China from ancient times to modern times. How to convert Chinese mythological information into usable font design, Graphic design and pattern design are the most important issues.

At the same time, how to balance the contradictory and fusion relationship between Dragon Alley and Dragon Alley Inner is also our main task.
Finally, how to integrate the concept of dragon throughout the brand design is also a problem we need to solve.
Ñesẽheka: First of all, for a new brand, we need to let it have a complete brand story and a deep brand spirit. For business purposes, we need to make consumers recognize the brand, and based on brand value, we need our designers to create meaningful brand content. We have created a complete mythological worldview for Dragon Alley and Dragon Alley Inner, so that the brand has complete story content and visual symbols from beginning to end.

Relying on this complete set of brand visual system and story system, the brand can have a unified way of communication in terms of visual perception, operation and marketing.
Inspiración: We received the project that needed to make the brand design of Dragon Alley Hot Pot and Dragon Alley Inner Tea Room for our client. Dragon Alley has main feature of lively hot pot restaurant, and on the contrary, Dragon Alley Inner corresponds to people's leisure tea time after meals. Chinese living alleys have two special attributes of street life. Based on the spatial differences between the two, the project design seeks to create a sense of contradiction and integration of balance, namely dualism. Emotionally, Dragon Alley represents release, while Dragon Alley Inner immersed in restraint.
Proyecto Ára Tuichakue: The project began in 2019 in Milan, the overall visual design at the end of May 2020, and the project eventually landed in Chengdu China.
Mba'apo Rape: The project aims to make a different experience in the Dragon Alley Restaurant by unique brand visual design.
Aty Rembiguái: Designer: Tian Liu, Jiayi Chen, Aowen Zhou, Fan Xiao
Ta'ãnga Mba'eñemoneĩ: Image#1: Designer Jiayi Chen, 2019,
Image#2: Designer Liu Tian, 2019.