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Chinese Mooncake Jopói Ryru Ñeñongatuha Litete Brand Design omba'apóva

Chinese Mooncake Jopói Ryru Ñeñongatuha Litete Brand Design omba'apóva ha'e rembiporuarã oñemba'eguaséva 2021 A' Design Award Itaju pegua Mba'eñongatuha Jejapo Ñeha'ã Categoría-pe.


ItajuMba'eñongatuha· 2021

Chinese Mooncake Jopói Ryru Ñeñongatuha

Litete Brand Design -gua

Mba'eporuhára: Litete Brand Design

A' Design Award Itaju Rembiporuarã Mba'eñongatuha Categoría-pe

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Premio Rembiporuarã Oñemoneĩva

Emoneĩ Premio Reko #111173 Peg̃ua

Sa'y

Diseño

Chinese Mooncake Jopói Ryru Ñeñongatuha Rehegua

Chinese Mooncake ha'e peteĩ jopói ryru ojejapóva mooncake kuérape g̃uarã, oñeme'ẽva Mid-Autumn Festival aja. Pe ryru okapegua ojogua peteĩ China tembi'u ryru ymaguarépe. Peteĩ ta'anga ojejapóva embroidery-icha ohechauka yvate guive peteĩ karu guasu Tang Dynasty-pegua, oĩhápe óga yvyra ha jerokyhára kuéra. Ta'anga vore ojeipe'a die-cutting rupive ha upéi oñembojoaju jey, upéicha pe ñeñongatuha oguereko pypuku ha aty aty. Pe ryru ryepypegua ohechauka jeroky rehegua Rainbow Skirt ha Feather Coat-gui, oñembojoajúva China sa'y ymaguarépe, umíva apytépe royal purple ha takuára hovyũ.

Jeguerohory

A' Design Award Itaju Rehegua

Chinese Mooncake Jopói Ryru Ñeñongatuha ohupyty A' Design Award Itaju, peteĩ ñehechakuaa heta prestigioso oñeme'ẽva diseño primera clase, maravilloso ha sobresaliente-pe. Umi ganador Itaju ha'e creación heta innovador, visionario ha glamoroso ohesape'ỹva ohechaukáva genio, sabiduría ha habilidad umi diseñador-pe. Oñeha'ãrõ Chinese Mooncake Jopói Ryru Ñeñongatuha ha'eha peteĩ invento ojehechakuaavéva, tendencia omoĩva ha monumental ome'ẽva valor ndojehecháiva. Ko diseño ohupytýva A' Design Award Itaju ha'e proyecto espectacular ha respetado ohepyme'ẽva heta ha ombohasáva límite arte, ciencia, diseño ha tecnología rehegua. Chinese Mooncake Jopói Ryru Ñeñongatuha omoheñói sentimiento ipotapy mbarete, omokyre'ỹ pasión, ombokyre'ỹ creatividad ha ñanemombyasy.

Diseño Rapykuéri

Marandu Aty

Diseñador ome'ẽva'ekue crédito, aty pegua ha mba'e técnico.

Mba'e Iñambuéva
The gift box is based on an aerial layout and embroidery drawing that represents a Tang Dynasty banquet. It also highlights this dynasty's magnificent wooden architecture and reproduces Yang Guifei's graceful dance movements. The inner box was designed based on dance movements from Rainbow Skirt and Feather Coat. This was combined with classical Chinese colors such as royal purple and bamboo green to reflect the Tang Dynasty's grandeur, the Chinese classics'elegance, and wishes for a happy life.
Tuichakue ha Ñemyenyhẽ
Outer box size:340mmx220mmx55mm
Inner box size:85mmx85mmx38mm
Ñe'ẽ Rape
Moon cake packaging, Chinese traditional culture, Tang Dynasty, classical, Mid-Autumn Festival
Ñeapopy Tecnología
The gift box is based on an aerial layout and embroidery drawing that represents a Tang Dynasty banquet. Each part of the illustration is separated by die-cutting, and the final packaging is more layered.
Diseño Jepy'apy
The difficulty of this design is that there are few records about the neon clothes and feather dance, and it is more difficult to restore the architecture, costumes, makeup, musical instruments, and dance poses. Even so, we checked many documents, which greatly restored the scene at that time.
Ñesẽheka
The Mid-Autumn Festival is a traditional festival celebrated in China. It gained widespread popularity in the Tang Dynasty and became a nationwide holiday. According to legend, the Tang Emperor Xuan Zong dreamt he had traveled to the Palace of the Moon, where he saw celestial women, clothed in feathers and rosy clouds dancing in the sky. After the Emperor awoke, his favourite concubine Yang Guifei, renowned as one of the four most beautiful women in Chinese history, choreographed and performed the famous dance, 'Rainbow Skirt and Feathered Coat,'according to the Emperor's recollection.
Inspiración
In order to reproduce the magnificent scenery of the Tang Dynasty palace, this design was created after consultig many historical documents, viewing images of murals at Dunhuang, and visiting ancient buildings from the Tang Dynasty to use these aspects as the basis for creating a design to restore the Tang Dynasty's historical prosperity.
Proyecto Ára Tuichakue
The project started in Tianjin in July 2020, completed in Tianjin in August 2020, and exhibited in Tianjin in September 2020.
Mba'apo Rape
The outer box as a whole is a traditional Chinese food box style, using a three-dimensional paper sculpture to separate the characters and scenes through die cutting, and then collage them into a complete illustration, which increases the sense of hierarchy and space of the packaging. The inner box combines the opening with the packaging illustration. The entire tongue part adopts the style of traditional Chinese typography, forming a natural division. When the consumer opens the box, a complete illustration pops up in front of them.
Patente-kuéra
Copyrights belong to Langcer Lee, 2020.
Aty Rembiguái
Creative Director:Langcer Lee
Designers:Yang Jie
Designers:Guo LinWei
Designers:Riso Guo
Designers:Limo Pan
Illustrator:Zhang Fan
Illustrator:Zhang JiaNi
Photographer:Jiang Tao
Ta'ãnga Mba'eñemoneĩ
Image #No1 : Photographer Jiang Tao,The Moon in the Tang Dynasty,2020.
Image #No2 : Photographer Jiang Tao,The Moon in the Tang Dynasty,2020.
Image #No3 : Photographer Jiang Tao,The Moon in the Tang Dynasty,2020.
Image #No4 : Photographer Jiang Tao,The Moon in the Tang Dynasty,2020.
Image #No5 : Photographer Jiang Tao,The Moon in the Tang Dynasty,2020.

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