Jiangmen Culture and Tourism Logo ha Marca Rekokatu EUCA Culture and Communications Co. Ltd. omba'apóva ha'e rembiporuarã oñemba'eguaséva 2021 A' Design Award Brónse pegua Ta'ãnga Jejapo Ñeha'ã Categoría-pe.

BrónseTa'ãnga· 2021

Jiangmen Culture and Tourism Logo ha Marca Rekokatu

EUCA Culture and Communications Co. Ltd. -gua

Mba'eporuhára: Jiangmen culture, tourism, radio, television and Sports Bureau

A' Design Award Brónse Rembiporuarã Ta'ãnga Categoría-pe

10,198

Premio Rembiporuarã Oñemoneĩva

Emoneĩ Premio Reko #109973 Peg̃ua

Ehecha A' Design Award-pe Marandu Myasãi Mba'ete Jeguerohory

Sa'y

Diseño

Jiangmen Culture and Tourism Logo ha Marca Rekokatu Rehegua

Jiangmen Culture and Tourism ha'e peteĩ logo ha marca rekokatu ojejapova'ekue Jiangmen pegua kultura ha turismo sector-pe g̃uarã, peteĩ tavaguasu Guangdong Provincia-pe, súl Aña Ndyipa-pe (China-pe). Pe logo ojeguerúva pe kanji chino tradicional "Men" -gui, he'iséva "okẽ", ha pe arco memorial-gua estructura-gui avei. Umi elemento oñemog̃uahẽva Jiangmen-gua tavaguasu rembiechakue, arquitectura, kultura ryepy, yvy ha ka'avo-gui oñembojoaju pe okẽ mba'ejoguáva ryepýpe. Pe oro matte he'ise peteĩ tavaguasu iporãva ha katuete oikóva ha'e voi (modesto). Oñemoheñoi avei peteĩ marca rekokatu rape (guideline) ojoko hag̃ua iporãveha oñemboguata jave opa hendápe.

Jeguerohory

A' Design Award Brónse Rehegua

Jiangmen Culture and Tourism Logo ha Marca Rekokatu ohupyty A' Design Award Brónse, peteĩ ñehechakuaa heta prestigioso oñeme'ẽva diseño sobresaliente-pe ojekuaáva creatividad, ingenio ha astucia rupi. Umi ganador Brónse ha'e artefacto hábil ha creativo ohechaukáva experiencia, imaginación ha recurso umi diseñador-pe. Oñeha'ãrõ Jiangmen Culture and Tourism Logo ha Marca Rekokatu ha'eha peteĩ objeto ojehayhúva, admirado ha estimado, profesional ha innovador. Ko diseño ohupytýva A' Design Award Brónse ombojoaju mejor práctica arte, ciencia, diseño ha tecnología rehegua ha iporãiterei detalle rehe. Jiangmen Culture and Tourism Logo ha Marca Rekokatu ombohory necesidad, ohupyty ipotapy, ombovy'a sentimiento ha ohenói curiosidad.

Diseño Rapykuéri

Marandu Aty

Diseñador ome'ẽva'ekue crédito, aty pegua ha mba'e técnico.

Mba'e Iñambuéva: The logo inspired by a traditional Chinese Character Men which means gate. The shape of logo integrated with features of the Character and the structure of memorial archway.
The logo incorporates elements which extracted from cityscape, architecture, cultural heritage, landscape and plants of Jiangmen. Matte gold is chosen to imply the city is plentiful but low-profile.
Ñe'ẽ Rape: Branding, City, Culture and tourism, Logo design, Visual system
Diseño Jepy'apy: Jiangmen is a city with long and complicated history. It contains 4 counties and 3 districts. The special requirement for this project is to show the highlights of these 4 counties and 3 districts equally and adequately. Through in-depth study on culture and history of Jiangmen, we form the current design that can place numerous elements.
Ñesẽheka: This project began with a comprehensive research both quantitative and qualitative. Multiple methods were employed including desk research, internet survey, on-site investigation, interview, group discussions and seminars. The result shows Jiangmen lack of recognition and the characteristics and unique culture and tourism assets of Jiangmen has little awareness as tourist destination. Based on this result we developed our creative idea: to show abundant scenery of Jiangmen in one logo that shaped as gate.
Inspiración: Jiangmen is a city in Guangdong Province in southern China. The city is considered as hometown of most overseas Chinese. It is because a large amount of overseas Chinese is originated from Jiangmen. They brought Memorial Archways, a traditional arch structured Chinese architectural which can be found in many entrances of villages in China, to many countries. Memorial Archway becomes symbol of Chinatown now. For the purpose of attract overseas Chinese to visit Jiangmen, the local government initiated this project and requested a new brand logo for its culture and tourism section.
Proyecto Ára Tuichakue: June 2019 – April 2020, Shanghai, China
Mba'apo Rape: To communicate the visual identity with target audience, an official logo launch event was hold and an advertising video was published via omni channel communication. To build a consistent brand visual identity and its application, a brand identity guideline was provided and a training session was conducted. Various applications of brand identity were demonstrated, such as stationary, digital media, printed materials, etc. Application of logo in infrastructure of Jiangmen, local products were also listed in the guideline.
Aty Rembiguái: Ellain Li, Di Tang, Grace Xu, Mingwei Zhou
Ta'ãnga Mba'eñemoneĩ: Ellain Li, Grace Xu， Di Tang