Birds and Coffee Ñemohenda Kristina Pacesaite omba'apóva

Birds and Coffee Ñemohenda Kristina Pacesaite omba'apóva ha'e rembiporuarã oñemba'eguaséva 2021 A' Design Award Pláta pegua Mba'eñongatuha Jejapo Ñeha'ã Categoría-pe.

PlátaMba'eñongatuha· 2021

Birds and Coffee Ñemohenda

Kristina Pacesaite -gua

Mba'eporuhára: Kavos gurmanai

A' Design Award Pláta Rembiporuarã Mba'eñongatuha Categoría-pe

24,434

Premio Rembiporuarã Oñemoneĩva

Emoneĩ Premio Reko #106477 Peg̃ua

Eike Tendápe Ehecha A' Design Award-pe Marandu Myasãi Mba'ete Jeguerohory

Sa'y

Diseño

Birds and Coffee Ñemohenda Rehegua

Opaite mba'e ojehepyme'ẽva oikotevẽ peteĩ ñemohenda hekoitéva. Ko ñemohenda omoheñóivo, diseñador oipytyvõ peteĩ empresa ka'ay moĩha ikatupyrýpe ohupyty hag̃ua tapicha pyahu ombohechakuaáva ka'ay iporãitevéva ha oñangarekóva hese oñepyrũha rehe. Ome'ẽvo ñemohenda ra'ãnga pyahu, diseñador oñeha'ã ombohéra hag̃ua ka'ay po rupive ojejapóva ohekóva haimete opaite kontinente gui. Ojeporavo guyra ra'ãnga peteĩteĩva tetã pegua iñakãrapu'ã rehe ha avei po rupive ojejapo hekora ome'ẽ haĝua apopyre pahápe. Kuatiañe'ẽ kraft ha sa'yju hovyũ pytũ ra'ãnga rehegua oservi avei peteĩchagua mba'érã.

Jeguerohory

A' Design Award Pláta Rehegua

Birds and Coffee Ñemohenda ohupyty A' Design Award Pláta, peteĩ ñehechakuaa extraordinariamente prestigioso oñeme'ẽva diseño de primera línea, hechapyrãva ha impresionante-pe. Umi ganador Pláta ha'e tembiapo brillante ha heta creativo ohechaukáva expertise, talento ha agudeza sobresaliente umi diseñador-pe. Oñeha'ãrõ Birds and Coffee Ñemohenda ha'eha peteĩ tembiapo maravilloso, ejemplar, profesional ha innovador pypukuvéva. Ko diseño ohupytýva A' Design Award Pláta ha'e invento ojehechakuaáva ha ojehayhúva ohepyme'ẽva ha ombohasáva límite arte, ciencia, diseño ha tecnología rehegua. Birds and Coffee Ñemohenda ha'e creación heta ojeenvidiáva omokyre'ỹva ipotapy, ome'ẽva sentimiento positivo ha omoheñóiva maravilla ha sorpresa.

Diseño Rapykuéri

Marandu Aty

Diseñador ome'ẽva'ekue crédito, aty pegua ha mba'e técnico.

Mba'e Iñambuéva: The project manifests the craftsmanship of coffee roasters by providing the handmade look of the packaging that shows the birds of each country. The dark brown color of the illustrations gives a unique feeling to the product.
Tuichakue ha Ñemyenyhẽ: Kraft doypack 160X230X40mm
Kraft bag 145X340mm
Ñe'ẽ Rape: packaging, doypack, coffee bag, coffee packaging, coffee illustration, bag design, kraft packaging, kraft bag
Ñeapopy Tecnología: Digital printing on kraft paper
Diseño Jepy'apy: It wasn't very challenging to create this packaging, The main challenge was to find the right postures of the birds and a balance of illustration style, that will be bold but still elegant. And also it was important that they will look sharp when printed on kraft paper bag.
Ñesẽheka: The packaging design creates value added to a product which has major influence on customers purchasing decision process especially at the point of purchase. Visual research was started by investigating the other producer's offer in the same niche of coffee roasters in Lituanian market.
My vision was based on moodboards of different graphic images and typography styles that helped to define the main design solutions. All The birds chosen for the packaging represent each country, are simple but at the same time elegant ant memorable.
Inspiración: I immediately thought of biology theme as a common thread among the nine coffee regions represented. After some sketching we've decided to use bird illustrations. The inspiration was found in a vintage biology books, birdwatcher's guides and botanical magazines and publications that describe the wide variety of species of each country.
Proyecto Ára Tuichakue: The project took about 2,5monts : it was started on March 2020 and was finnished by the end May.
Mba'apo Rape: The main communication flow between the customer and a coffee roaster is through their online shop. We aimed for new customers who value quality coffee and care about it's origin. In this case the visual communication comes to the front line and the nice packaging is crutial for the better understanding of the product value.
Aty Rembiguái: Kristina Pacesaite