Neon Nights Primary Function: Ñemuha Guasu Mbosako'iha Renda Hong Kong Trade Development Council omba'apóva

Neon Nights Primary Function: Ñemuha Guasu Mbosako'iha Renda Hong Kong Trade Development Council omba'apóva ha'e rembiporuarã oñemba'eguaséva 2021 A' Design Award Pláta pegua Ñembyaty Jejapo Ñeha'ã Categoría-pe.

PlátaÑembyaty· 2021

Neon Nights Primary Function: Ñemuha Guasu Mbosako'iha Renda

Hong Kong Trade Development Council -gua

Mba'eporuhára: Hong Kong Trade Development Council

A' Design Award Pláta Rembiporuarã Ñembyaty Categoría-pe

48,301

Premio Rembiporuarã Oñemoneĩva

Emoneĩ Premio Reko #106406 Peg̃ua

Eike Tendápe Ehecha A' Design Award-pe Marandu Myasãi Mba'ete Jeguerohory

Sa'y

Diseño

Neon Nights Primary Function: Ñemuha Guasu Mbosako'iha Renda Rehegua

Neon Nights ha'e peteî jeguereko ojejapóva peteî ao ñemuha guasúpe Hong Kong-pe. Pe apytu'ũ ombojoaju umi color ao ryepy oĩva ko'ágã ndive Hong Kong neon rape rechaukaha ymaguare rechapyre reheve. Mbohapy henda oñemboguata. Peteî maiteĩ mba'e omohenda pe henda ojejapoha rokẽ guasúpe. Pe exhibición koty rokẽ ojehecha avei upéichaguáicha. Pe koty ryepýpe, 300 metro cuadrado typy heta mba'erã ombohupyty umi ao jehechauka, aty ha jejuhu ndaikatúiva. Metal frame umi patrón oñekytĩva reheve, panel color hesakãva tapykuégui ha neon rechaukaha rechapyre omoheñói pe rechapyre hesãiva.

Jeguerohory

A' Design Award Pláta Rehegua

Neon Nights Primary Function: Ñemuha Guasu Mbosako'iha Renda ohupyty A' Design Award Pláta, peteĩ ñehechakuaa extraordinariamente prestigioso oñeme'ẽva diseño de primera línea, hechapyrãva ha impresionante-pe. Umi ganador Pláta ha'e tembiapo brillante ha heta creativo ohechaukáva expertise, talento ha agudeza sobresaliente umi diseñador-pe. Oñeha'ãrõ Neon Nights Primary Function: Ñemuha Guasu Mbosako'iha Renda ha'eha peteĩ tembiapo maravilloso, ejemplar, profesional ha innovador pypukuvéva. Ko diseño ohupytýva A' Design Award Pláta ha'e invento ojehechakuaáva ha ojehayhúva ohepyme'ẽva ha ombohasáva límite arte, ciencia, diseño ha tecnología rehegua. Neon Nights Primary Function: Ñemuha Guasu Mbosako'iha Renda ha'e creación heta ojeenvidiáva omokyre'ỹva ipotapy, ome'ẽva sentimiento positivo ha omoheñóiva maravilla ha sorpresa.

Diseño Rapykuéri

Marandu Aty

Diseñador ome'ẽva'ekue crédito, aty pegua ha mba'e técnico.

Mba'e Iñambuéva: A thematic concept called Neon Nights was used to uplift the image of the 2019 HK Fashion Week from a sourcing fair into a marketing show. Three areas were provided, first a welcome installation at the venue main entrance, then the entry treatment of the exhibition hall. Lastly, inside of the hall a 300m2 multifunctional space dedicated for fashion shows, seminars and informal meetings activities to occurred was built.
Tuichakue ha Ñemyenyhẽ: For the welcome installation (25m2 x 5m high) and main entry treatment, metal frames with die cut patterns and backlit 10mm thick opaque coloured twin wall sheets were used as backdrops. Along with LED signages, digital stickers biodegradable carpet and dressed mannequins complete the set. For the multifunctional space (300m2 x 5m high), the same materials and finishes for the first 2 installations were used. The main stage backdrop contained a (2m x 3.5m) LED screen.
Ñe'ẽ Rape: Trade Fair, Hong Kong, Neon Nights, Signboards, Installation, Fashion, Exhibition, HKTDC, Show
Ñeapopy Tecnología: All 3 areas, the welcome installation, the hall main entry and multifunctional space were made with metal frames with die cut patterns and backlit 10mm thick opaque coloured twin wall sheets. Neon signages made from LED light strip, digital stickers, biodegradable carpet and dressed mannequins complete the set. Inside the hall, a 300m2 multifunctional area, a 2.5m x 5m LED screen with 2 three-tiered wooden seating modules with fabric cushions were added.
Diseño Jepy'apy: The most challenging part was finding a design concept that could transform the perception of this annual fashion trade fair into a marketing show. After being inspired by the uniqueness of Hong Kong street signboards and vintage shop fronts, a core concept began to develop. With a low budget and short onsite move in period of 3 days, a simple, refreshing and effective approach was required to make the organiser’s area different from previous designs.
Ñesẽheka: Working with the latest fashion trends forecast company, we developed a new concept by depicting elements of Hong Kong famous night time neon signboards that are still visible in old parts of the city. A modernised version was created with the prescribed fashion industry forecast colours. With a limited budget, a simple and vibrant solution was offered to uplift the image of this trade fair. Henceforth, the design concept of Neon Nights came to life.
Inspiración: The Neon Nights concept was inspired by Hong Kong renowned neon signboards. A modernistic interpretation was used to uplift the fair’s image. Adding to this, the latest colours trends of the fashion industry had to be integrated into our design. Bespoke metal frames with die cut patterns reminiscent of vintage shop fronts of Hong Kong interlaced with opaque colored panels and faux neon signs was used to produce a cool and vibrant aesthetic effect.
Proyecto Ára Tuichakue: The project duration was 3 months from initial briefing to onsite completion. It was located at the Hong Kong Convention and Exhibition Centre in Wan Chai Hong Kong and the event ran for 4 days starting from the 8th - 11th of July 2019.
Mba'apo Rape: The flow was important, and both the welcome installation and entry treatment was created to visually heighten the visitors first impression of the Neon Night concept. Once inside the hall, the attendees can easily locate and recognise the central multi functional space as it carries through the concept theme. The design work was a transformative contribution in uplifting the overall image of this fashion trade fair.
Patente-kuéra: Copyrights belong to Hong Kong Trade Development Council, 2019
Aty Rembiguái: Jason Cheung
Dury Chin
Eddie Chak
KK Cheung
Cherry Chan
Elite Wong
Ta'ãnga Mba'eñemoneĩ: Hong Kong Trade Development Council