Future Tribes Ñemboaty Rekoha Ñemoheñói Hong Kong Trade Development Council omba'apóva

Future Tribes Ñemboaty Rekoha Ñemoheñói Hong Kong Trade Development Council omba'apóva ha'e rembiporuarã oñemba'eguaséva 2021 A' Design Award Brónse pegua Ñembyaty Jejapo Ñeha'ã Categoría-pe.

BrónseÑembyaty· 2021

Future Tribes Ñemboaty Rekoha Ñemoheñói

Hong Kong Trade Development Council -gua

Mba'eporuhára: Hong Kong Trade Development Council

A' Design Award Brónse Rembiporuarã Ñembyaty Categoría-pe

24,484

Premio Rembiporuarã Oñemoneĩva

Emoneĩ Premio Reko #106405 Peg̃ua

Eike Tendápe Ehecha A' Design Award-pe Marandu Myasãi Mba'ete Jeguerohory

Sa'y

Diseño

Future Tribes Ñemboaty Rekoha Ñemoheñói Rehegua

Future Tribes ha'e peteĩ ñemboaty rekoha ñemoheñói ojejapóva Centrestage-pe g̃uarã, peteĩ arapopy irundy ára pukukue mba'e vosakuéra jehechauka Hong Kong-pe, ohechaukáva 240 marca peteĩ 9000 metro cuadrado tendápe. Ko ñemoheñói oñembohupytýva umi jeike rape guasu, mbytepegua jehechauka ha catwalk (arapopy tape) rendápe. Ojeporu ta'anga ñe'ẽ ombojoájava umi arandu poravopyre mba'e jehechauka, umi ha'e runa, jehai tuja Ehipto-yguáva ha techapyrã ao rehegua, umi tecnología pyahu ndive. Ojeporu ta'angaita ojehesapéva (holographic fan displays), LED tenondegua ha tesapehára mbohapy renda ojekuaáva ojeguerohorýva. Opa umi mba'e ojejapo raka'e okárape ha ombojoaju upe tendápe mbohapy árape.

Jeguerohory

A' Design Award Brónse Rehegua

Future Tribes Ñemboaty Rekoha Ñemoheñói ohupyty A' Design Award Brónse, peteĩ ñehechakuaa heta prestigioso oñeme'ẽva diseño sobresaliente-pe ojekuaáva creatividad, ingenio ha astucia rupi. Umi ganador Brónse ha'e artefacto hábil ha creativo ohechaukáva experiencia, imaginación ha recurso umi diseñador-pe. Oñeha'ãrõ Future Tribes Ñemboaty Rekoha Ñemoheñói ha'eha peteĩ objeto ojehayhúva, admirado ha estimado, profesional ha innovador. Ko diseño ohupytýva A' Design Award Brónse ombojoaju mejor práctica arte, ciencia, diseño ha tecnología rehegua ha iporãiterei detalle rehe. Future Tribes Ñemboaty Rekoha Ñemoheñói ombohory necesidad, ohupyty ipotapy, ombovy'a sentimiento ha ohenói curiosidad.

Diseño Rapykuéri

Marandu Aty

Diseñador ome'ẽva'ekue crédito, aty pegua ha mba'e técnico.

Mba'e Iñambuéva: Centrestage was a 4-day fashion event held at the Hong Kong Convention and Exhibition Centre. With 240 contemporary fashion brands housed within a 9000m2 space, the event organizer wanted to create an eye-catching theme to elevate the show ambience and reflect its core mission of finding new fashion talent. Three areas were provided: the entrance concourse then inside the exhibition hall central display and catwalk area. Besides this task, the onsite set-up time was limited to only 3 days.
Tuichakue ha Ñemyenyhẽ: The 1000m2 entrance concourse space had four 3m high x 2.5m wide freestanding holographic fan displays, colourful super graphics vinyl walls and carpets and a 5m (w) x 3m (h) LED screen completed the entry. Inside the hall, a 185m2 central display with suspended moving triangle shaped LEDs hovered above mannequins on wooden LED plinths. A 2m dia. wide x 4m high 3D LED display unit sits centrally on the 210m2 catwalk arena. The 4m high catwalk backdrop is finished with mirror on plywood backing.
Ñe'ẽ Rape: Centrestage, Hong Kong, Fashion, Future Tribes, Exhibition, HKTDC, Organiser, Fair, Culture, Catwalk
Ñeapopy Tecnología: Due to the tight 3-day set up, all the design formats were prefabricated off site and reassembled onsite. All the walls were made from reusable aluminium structural frames covered with stretched vinyl graphics, mesh, polycarbonate sheets and mirror finish. Audio and visual equipment, LED screens, mechanical moving technology with triangulated shaped lights, free standing holo fan and 3D holograph LEDs were hired. Biodegradable carpets and LED to mimic neon lights were also applied.
Diseño Jepy'apy: The challenging for the creative research was defining a design language to position a fresh contemporary feel for this show. By discovering and examining the roots of many different human cultures helped us to define a new look. For example, taking influence from Viking runes, ancient hieroglyphics, tattoos and mixing these to create a new design language and typography. Our purpose was to uplift and differentiate the image of Centrestage from other fashion trade shows in the region.
Ñesẽheka: The concept Future Tribes stems from the mission of Centrestage to discover the most contemporary fashion talents in Asia. Echoing the shows pioneering spirit, our team research envisaged a new future look by learning from the past. We researched into various cultural origins, symbolisms, runes, belief system and aesthetic details mixed with technology to create a new visual identity and reality for the show. Our design was aimed to create a radical and fearless future in fashion for a new generation.
Inspiración: The concept Future Tribe was inspired from Centrestage main mission to be a platform for discovering the latest upcoming fashion brands and talents in Asia under one roof. From this, a narrative was developed about future tribalism by mixing new and traditional cultural roots, symbolism, belief systems and new technology to create a radical and contemporary visual to uplift the event organiser’s space. These include the entry concourse, a central display and a catwalk space.
Proyecto Ára Tuichakue: The project duration was 3 months from initial briefing to onsite completion. It was launched on the 4th of September 2019 and ran for 4 days. Limited to only 3 days for the onsite set up. Centrestage was located at the Hong Kong Convention and Exhibition Centre in Wan Chai, Hong Kong.
Mba'apo Rape: The first impression of Future Tribes concept starts at the entry concourse with 4 holo fan display units emitting images of random typography and symbolisms. Leading pass a large LED screens and a series of 3m high graphic panels. Inside the hall central display, a suspended motorized triangulated LED shapes hovered above the central display. Followed by an open catwalk space with a 3D holograph LEDs display unit, emitting messages or pulsating titles of upcoming fashion shows.
Patente-kuéra: Copyrights belong to Hong Kong Trade Development Council, 2019
Aty Rembiguái: Jason Cheung
Dury Chin
Eddie Chak
Stephen Wong
Wayne Wong
Phyllis Ng
Ta'ãnga Mba'eñemoneĩ: Hong Kong Trade Development Council