Chic HK 2020 Jekoha Rehegua Atyguasu Ñemuha Hong Kong Trade Development Council omba'apóva

Chic HK 2020 Jekoha Rehegua Atyguasu Ñemuha Hong Kong Trade Development Council omba'apóva ha'e rembiporuarã oñemba'eguaséva 2021 A' Design Award Fiero pegua Ñembyaty Jejapo Ñeha'ã Categoría-pe.

FieroÑembyaty· 2021

Chic HK 2020 Jekoha Rehegua Atyguasu Ñemuha

Hong Kong Trade Development Council -gua

Mba'eporuhára: Hong Kong Trade Development Council

A' Design Award Fiero Rembiporuarã Ñembyaty Categoría-pe

19,901

Premio Rembiporuarã Oñemoneĩva

Emoneĩ Premio Reko #106403 Peg̃ua

Eike Tendápe Ehecha A' Design Award-pe Marandu Myasãi Mba'ete Jeguerohory

Sa'y

Diseño

Chic HK 2020 Jekoha Rehegua Atyguasu Ñemuha Rehegua

Chic HK 2020 ha'e peteĩ jekoha rehegua atyguasu ñemuha ojejapova'ekue Guangzhou, China-pe. Ko atyguasu oipytyvõ 80 Hong Kong-ygua ĩmbaehára ombopyahu hag̃ua imarcakuéra kuaave ha ohecha hag̃ua mba'eichaitépa umi jepurukuaa oñemoĩ South China ñemuha rehe. Pe ta'anga apoukapy oñembojoaju umi letra tradicional ha ipyahuve chino ñe'ẽ ombojoapy hag̃ua peteĩ letra ipyahuva pe atyguasu réra rehegua. Mbohapy sa'y tuichavéva oñembojoapy umi ta'angápe ha oñeporu ohechaukávo umi jekoha rehegua tenda opaichagua. Pe jehechauka ojaho'i 9000 metro cuadrado, mokõi óga ári, ha oiko irundy ára pukukue. Peteĩ ta'anga tuicha oĩva pe óga rova vera hape ha peteĩ 3D ta'anga guahẽ hag̃ua omomaiteĩ umi ohóvape.

Jeguerohory

A' Design Award Fiero Rehegua

Chic HK 2020 Jekoha Rehegua Atyguasu Ñemuha ohupyty A' Design Award Fiero, peteĩ ñehechakuaa prestigioso oñeme'ẽva diseño iporã-pe ohupytýva requisito profesional ha industrial oñeha'ãrõva creación iporã oñemoĩva-gui. Umi ganador Fiero ohechauka habilidad guasu, especialización yvate, comprensión experta ha capacidad creativa umi creador rehegua. Oñeha'ãrõ Chic HK 2020 Jekoha Rehegua Atyguasu Ñemuha ha'eha creación ojehayhúva, admirada ha estimada, práctica ha innovadora. Ko diseño ohupytýva A' Design Award Fiero ombojoaju mejor práctica industria rehegua ha oguereko característica técnica competente ojoajúva conocimiento ha talento ndive. Chic HK 2020 Jekoha Rehegua Atyguasu Ñemuha oñerespeta hembiapo cuidadoso rupi ha oñemoĩ ome'ẽ hag̃ua mejora calidad de vida rehegua oipytyvõva yvy ape iporãve hag̃ua.

Diseño Rapykuéri

Marandu Aty

Diseñador ome'ẽva'ekue crédito, aty pegua ha mba'e técnico.

Mba'e Iñambuéva: Chic HK event aided 80 Hong Kong companies to develop brand awareness and test local consumers response in the South China market of Guangzhou. The organizer required a design to highlight Hong Kong as one of the Asia most vibrant and unique lifestyle hub. Making use of 3 primary colours and intermixing traditional and simplified Chinese characters, a new visual concept was created for this inaugural promotional event.
Tuichakue ha Ñemyenyhẽ: The exhibition area over 2 floors was 9000sqm. Outside the venue, a 27m high x 17m wide graphic sticker of the event title was placed on the glazed facade. Inside the concourse is a 3D welcome backdrop at 12m wide x 4.5m high. The exhibition hall features a 40m long spans of LED display units at the main entry aisle with 5m high booths constructed with metal frames, then spray painted finish or cladded with wooden slats. All lights were LED and flooring were carpeted mixed with floor stickers.
Ñe'ẽ Rape: Trade, Hong Kong, Lifestyle, Expo, Typography, Chinese Characters, HKTDC, Design, Organiser, Chic, China
Ñeapopy Tecnología: The glazed facade of the venue displayed a 27m high x 17m wide Chic HK graphic sticker. At the concourse, a 3D welcome backdrop at 12m wide x 4.5m high made of plywood, metal frame and vinyl graphics was placed. All the exhibition booths were constructed with metal frames and sprayed paint finish or cladded with wooden slats. All lights and acrylic lettering used LED lights. Featured inside the main hall, a 40m long x 6.5m wide corridor housed a straddled series of hanging LED units emitting images.
Diseño Jepy'apy: The most challenging part was finding a design concept that could highlight HK brands and lifestyle to the local Guangzhou market. After analysing what makes Hong Kong culture unique and how it differs from other mainland Chinese cultures, we started to play on the different written Chinese characters along with added primary colours to formulate an overall new visual design. The colours also helped categorise the sub divide the various lifestyle sectors at the Chic HK event.
Ñesẽheka: After researching the Guangzhou consumer market, we played with the juxtaposition of traditional and simplified version of the written Chinese characters to create a new translated title for Chic HK. This new typography was a cultural way to convey the idea of familiarity yet refreshing twist to the event. From this, prime colours were added to make various visual elements pop-out. Providing a new visual communication to position the brands of HK being presented this event.
Inspiración: Inspiration stemmed from studying the written Chinese characters for Chic HK. Officially two forms of written Chinese, a traditional style used in Hong Kong and a simplified version used in mainland China. Both forms of writing were intermixed to create a new look in the Chinese calligraphy. Subsequently, 3 primary colours were added to make the graphic promotions visually pop out and these colours also help indicate the various lifestyle sectors at the event’s physical space.
Proyecto Ára Tuichakue: The project duration was 3 months from initial briefing to onsite completion. It was located at the Nan Fung International Convention & Exhibition Center, Guangzhou, China and the event ran for 4 days starting from the 9 - 13 of January 2020.
Mba'apo Rape: The first impression for the visitors began with a 17m (w) x 24m (h) graphic sticker of Chic HK at the exterior glazing of the venue. In the concourse, a 3D welcome backdrop for photo opportunities is placed. Inside the exhibition hall, a 40m (l) x 6.5m (w) x 5m (h) corridor with straddled LED units emitted graphic images created a more transformative spatial and visual experience. After this, the visitors would freely explore the colour coded booths and other facilities of the show.
Patente-kuéra: Copyrights belong to Hong Kong Trade Development Council, 2020
Aty Rembiguái: Jason Cheung
Dury Chin
Eddie Chak
Stephen Wong
Jeff Cheng
Carson Wong
Shirley Fung
Ta'ãnga Mba'eñemoneĩ: Hong Kong Trade Development Council