Shiny Meadow A2 Kamby Ryru Mengniu Dairy omba'apóva

Shiny Meadow A2 Kamby Ryru Mengniu Dairy omba'apóva ha'e rembiporuarã oñemba'eguaséva 2020 A' Design Award Pláta pegua Mba'eñongatuha Jejapo Ñeha'ã Categoría-pe.

PlátaMba'eñongatuha· 2020

Shiny Meadow A2 Kamby Ryru

Mengniu Dairy -gua

Mba'eporuhára: China Mengniu Dairy Company Co., Ltd.

A' Design Award Pláta Rembiporuarã Mba'eñongatuha Categoría-pe

28,232

Premio Rembiporuarã Oñemoneĩva

Emoneĩ Premio Reko #101529 Peg̃ua

Ehecha A' Design Award-pe Marandu Myasãi Mba'ete Jeguerohory

Sa'y

Diseño

Shiny Meadow A2 Kamby Ryru Rehegua

Shiny Meadow A2 ha'e peteĩ ryru ojeguerekóva kamby pyahúpe ĝuarã. Pe ryru ojejapo PET permeabilidad tuichávagui, omeʼẽva pe teksturam vidrio mbaʼéva. Pe teko oñemboʼy pe kamby ryru vidrio europeo yma jeguakávare ha ojehaijey peteĩ mbaʼe pyahúpe. Peteĩ henda hesakãva tuicháva ohechauka pe kamby oĩva ipype, upéicharõ pe mbaʼe ojehecha kuaa jey. Peteĩ A2 kuaaha tuicháva mbytépe oñembojoaju peteĩ tembiʼu pirámide reheve ojejapo haĝua pe marca reko. Pe ryru ohupyty 720 ml ha oguereko 80 mm diámetro tuichavéva ha 238 mm yvatekue. Pe jehaipy oñehaʼã ohechauka pe teko michĩ ha potĩ.

Jeguerohory

A' Design Award Pláta Rehegua

Shiny Meadow A2 Kamby Ryru ohupyty A' Design Award Pláta, peteĩ ñehechakuaa extraordinariamente prestigioso oñeme'ẽva diseño de primera línea, hechapyrãva ha impresionante-pe. Umi ganador Pláta ha'e tembiapo brillante ha heta creativo ohechaukáva expertise, talento ha agudeza sobresaliente umi diseñador-pe. Oñeha'ãrõ Shiny Meadow A2 Kamby Ryru ha'eha peteĩ tembiapo maravilloso, ejemplar, profesional ha innovador pypukuvéva. Ko diseño ohupytýva A' Design Award Pláta ha'e invento ojehechakuaáva ha ojehayhúva ohepyme'ẽva ha ombohasáva límite arte, ciencia, diseño ha tecnología rehegua. Shiny Meadow A2 Kamby Ryru ha'e creación heta ojeenvidiáva omokyre'ỹva ipotapy, ome'ẽva sentimiento positivo ha omoheñóiva maravilla ha sorpresa.

Diseño Rapykuéri

Marandu Aty

Diseñador ome'ẽva'ekue crédito, aty pegua ha mba'e técnico.

Mba'e Iñambuéva: In China, the fresh milk is an emerging trend, most of the milk is just pure milk. Thus, we confidently designed a large area of transparency to show that milk is so nature, fresh and pure that there is nothing to hide.
The large A2 in the center is combined with the diet pyramid to create an iconic brand image. We aim to integrate this simple, modern and iconic design perfectly into the daily lives of elite families, making it a symbol of quality and elegance.
Tuichakue ha Ñemyenyhẽ: 720ml, PET bottle, Color Clear, Diam(max.) 80mm x Height 238 mm.
We use high permeability PET materials to achieve the texture of glass.
Ñe'ẽ Rape: Shiny Meadow, bottle design, A2, package design, graphic design, milk, fresh, PET,
Ñeapopy Tecnología: It only takes 2 hours from milking to processing, which is incredible. With pasteurization technology, maximum freshness is maintained without compromising the quality of the milk and achieving consistent high quality.

In addition, it relies on GPS to track the entire cold chain until A2 milk is delivered to the end consumer.
Diseño Jepy'apy: Before talking about packaging design, there is a crucial concept to discuss: no matter how precious and premium the milk is, we need to remember that milk itself is an essential part to human diet in the long river of history. We need to convey the simplicity, purity and elegance of milk and turn these characteristics into our brand image.
Ñesẽheka: Unlike the normal fresh milk, Shiny Meadow A2 B casein milk has a special protein structure that makes it naturally lactose-free, more comparable to human breast milk and easier to digest and absorb.
The target group is relatively rational, high end with high requirements for products. In their mind, high quality life is not a pursuit but a habit.
Inspiración: The package design is elaborated to manifest a picture that the freshest milk produced in the pasture just now is carried to the urban table through time and space, as if the first sunshine arouses us in the morning.

We took inspiration from the European classic milk glass bottle and redesigned it with a modern vision. Behind the concept, there is a cultural heritage across nationalities, creating a romantic, affable and sincerity feeling, making this iconic shape even more attractive.
Proyecto Ára Tuichakue: The project started in August 2019 and ended in September 2019.
Bottle sample production in Sidel Shanghai.
Mba'apo Rape: A2 milk sold mainly in high-end supermarket in cold chain. the advanced technology and production equipment can ensure
Patente-kuéra: Copyrights belong to China Mengniu Dairy Co.,Ltd, 2019
Aty Rembiguái: Qian Sun
Tianjiao Niu
Hua Xie
Andrea Rizzardi
Simone De Paolis
Raffaella De Rossi
Sabrina de Luca
Roberta Domini
Chengjie Ding
Shuo Qu
Xiaoyan Wang
Chang Liu
Yanlin Liu
Ta'ãnga Mba'eñemoneĩ: .