Secret Tarts Pohã'i Kánnabis Moĩmbypyre GarryVeda Design Bureau omba'apóva

Secret Tarts Pohã'i Kánnabis Moĩmbypyre GarryVeda Design Bureau omba'apóva ha'e rembiporuarã oñemba'eguaséva 2020 A' Design Award Itaju pegua Mba'eñongatuha Jejapo Ñeha'ã Categoría-pe.

ItajuMba'eñongatuha· 2020

Secret Tarts Pohã'i Kánnabis Moĩmbypyre

GarryVeda Design Bureau -gua

Mba'eporuhára: Green Revolution

A' Design Award Itaju Rembiporuarã Mba'eñongatuha Categoría-pe

53,026

Premio Rembiporuarã Oñemoneĩva

Emoneĩ Premio Reko #101279 Peg̃ua

Eike Tendápe Ehecha A' Design Award-pe Marandu Myasãi Mba'ete Jeguerohory

Sa'y

Diseño

Secret Tarts Pohã'i Kánnabis Moĩmbypyre Rehegua

Secret Tarps ñembotyha ojejapo ymaguare ha pyahu ñemojehe gotyo, oguerekóva ymaguare teko rai ohechauka pohãhára katupyry rembiapo. Péva oguereko joguahára ha'arõ peteĩha jehechágui ha upéi ojehechakuaávo porãiterei umi tembiapo rape tuichavéva oñembojoajúva peteĩ ñemohenda oĩmba'évape ombohasáva ñemuha ñe'ẽrã tenondeguáva: ko apopyre oñemoheñói pohãhára katupyry mbo'esyry aty rupive ha oguereko ryepýpe pohãhára pokatu ñemi po rapykuéri ojejapóva.

Jeguerohory

A' Design Award Itaju Rehegua

Secret Tarts Pohã'i Kánnabis Moĩmbypyre ohupyty A' Design Award Itaju, peteĩ ñehechakuaa heta prestigioso oñeme'ẽva diseño primera clase, maravilloso ha sobresaliente-pe. Umi ganador Itaju ha'e creación heta innovador, visionario ha glamoroso ohesape'ỹva ohechaukáva genio, sabiduría ha habilidad umi diseñador-pe. Oñeha'ãrõ Secret Tarts Pohã'i Kánnabis Moĩmbypyre ha'eha peteĩ invento ojehechakuaavéva, tendencia omoĩva ha monumental ome'ẽva valor ndojehecháiva. Ko diseño ohupytýva A' Design Award Itaju ha'e proyecto espectacular ha respetado ohepyme'ẽva heta ha ombohasáva límite arte, ciencia, diseño ha tecnología rehegua. Secret Tarts Pohã'i Kánnabis Moĩmbypyre omoheñói sentimiento ipotapy mbarete, omokyre'ỹ pasión, ombokyre'ỹ creatividad ha ñanemombyasy.

Diseño Rapykuéri

Marandu Aty

Diseñador ome'ẽva'ekue crédito, aty pegua ha mba'e técnico.

Mba'e Iñambuéva: Secret Tarts design was developed as part of the new cannabis-infused products range for GreenRevolution Co. USA.

This product is the aluminum can packed in the carton box with hangtag and contained cannabis-infused chewing pills for medication and relaxation purposes.

The design solution was achieved by layout visual structure hierarchy for the texts and illustrative elements to be linked flawlessly together and transfer the main marketing point: these pills are developed by a pharmacist craft-professional company and contain a really hand-made recipe inside.
Tuichakue ha Ñemyenyhẽ: Round sticker is 65 mm in diameter and the carton box is 123 mm height (including 50 mm of hanging tag) x 72 mm width
Ñe'ẽ Rape: cannabis, can, box, pills, medication, relax, US
Ñeapopy Tecnología: Packaging design here consists of two separate pieces: a round label being stuck to aluminum can and the carton box layout.
For all the tasks, Adobe software was used for compiling raster and vector elements together for correct layouts printing on coated and non-coated materials using CMYK + 2 PANTONE color set and appropriate US color profiles.
Diseño Jepy'apy: Cannabis-infused products market is young but quite competitive in the US so the main challenge was to create a really outstanding packaging to jump out of competitors massive.
Ñesẽheka: This design was developed according to team-framework named "AntHill" when all 5 team members were working at the same time over each layout and image on parallel threads. After sequential iterations and detailed client feedback, the most successful version among 20 initially developed was chosen and polished for all the frame-holder PDPs being holistic and understandable from the first glance.
Inspiración: The design was inspired by old-school packaging retro-imaginary and vintage solutions produced for decorative and architectural tasks by previous generations of artists in Western Europe. All the layout key-elements, engraved fruits images and fonts selection were consolidated into the holistic structure being a retro-styled but easily recognizable as a modern product at the same time.
Proyecto Ára Tuichakue: The project was started in July 2019 and consisted of several parts with over 2 months overall duration as there were also a lot of additional SKUs developed on further stages.
Mba'apo Rape: The carton box could be easily opened from the upper flap using a special cut window. There is the aluminum can inside and it could be opened by rotating the lid. Pills are colored and have appropriate fruit taste. All the instructions, dosage, etc. are clearly presented on all packaging pieces and flaps.
Patente-kuéra: Image #1 contains stocks: Illustrator Lubov Chipurko, www.shutterstock.com Standard License for Mr. Igor Sirovatko, The Art Director of GarryVeda design Bureau, image ID 1328741300 / Illustrator Morphart Creation, www.shutterstock.com Standard License for Mr. Igor Sirovatko, The Art Director of GarryVeda design Bureau, image ID 218939749

Optional Image #1 contains stocks: Illustrator Epine, www.shutterstock.com Standard License for Mr. Igor Sirovatko, The Art Director of GarryVeda design Bureau, image ID 417029866 / Illustrator MoreVector, www.shutterstock.com Standard License for Mr. Igor Sirovatko, The Art Director of GarryVeda design Bureau, image ID 615192938 / Illustrator Morphart Creation, www.shutterstock.com Standard License for Mr. Igor Sirovatko, The Art Director of GarryVeda design Bureau, image ID 218939749 / Illustrator Helena-art, www.shutterstock.com Standard License for Mr. Igor Sirovatko, The Art Director of GarryVeda design Bureau, image ID408745348

Optional Image #2 contains stocks: Illustrator ArtColibris, www.shutterstock.com Standard License for Mr. Igor Sirovatko, The Art Director of GarryVeda design Bureau, image ID 192464291 / Illustrator NataLima, www.shutterstock.com Standard License for Mr. Igor Sirovatko, The Art Director of GarryVeda design Bureau, image ID 790059625 / Illustrator Morphart Creation, www.shutterstock.com Standard License for Mr. Igor Sirovatko, The Art Director of GarryVeda design Bureau, image ID 218939749

Optional Image #3 contains stocks: Illustrator Val_Iva, www.shutterstock.com Standard License for Mr. Igor Sirovatko, The Art Director of GarryVeda design Bureau, image ID 579872116 / Illustrator Slonomysh, www.shutterstock.com Standard License for Mr. Igor Sirovatko, The Art Director of GarryVeda design Bureau, image ID 712908319

Optional Image #4 contains stocks: Illustrator Val_Iva, www.shutterstock.com Standard License for Mr. Igor Sirovatko, The Art Director of GarryVeda design Bureau, image ID 579872116 / Illustrator Slonomysh, www.shutterstock.com Standard License for Mr. Igor Sirovatko, The Art Director of GarryVeda design Bureau, image ID 712908319
Aty Rembiguái: GarryVeda design Bureau (c)