Dorina Nowill Informe Anual de Ruis Vargas

O deseño Dorina Nowill Informe Anual de Ruis Vargas é un estimado gañador do moi prestixioso 2020 A' Design Award de Prata na Categoría de Competición Deseño de Medios Impresos e Publicados.

PrataImprenta· 2020

Dorina Nowill Informe Anual

de Ruis Vargas

Cliente: Laika

Gañador do A' Design Award de Prata na Categoría Imprenta

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Gañador de Premio Verificado

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Cores

O Deseño

Sobre Dorina Nowill Informe Anual

Dorina Nowill é un informe anual deseñado para unha fundación que atende a persoas cegas ou con baixa visión. Utilízanse puntos braille ao longo de toda a publicación, formando frases e texturas xunto ao texto impreso. A portada leva puntos en relevo seco, de xeito que o informe tamén se pode ler ao tacto. As páxinas están impresas a catro cores en papel offset, escollido pola súa superficie porosa e táctil. O informe recolle os resultados do exercicio fiscal e establece as directrices para o ano seguinte. O deseño pretende facer a publicación inclusiva para cada lector.

O Recoñecemento

Sobre o A' Design Award de Prata

Dorina Nowill Informe Anual gañou o A' Design Award de Prata, un recoñecemento enormemente prestixioso outorgado a deseños de gama alta, fermosos e impresionantes. Os gañadores Prata son obras tremendamente brillantes e sumamente creativas que ilustran a pericia, o talento e a agudeza sobresaíntes dos seus deseñadores. Espérase que Dorina Nowill Informe Anual sexa unha obra marabillosa, escaparate de oficio, notablemente profesional e profundamente innovadora. Este deseño gañador do A' Design Award de Prata é unha invención moi notable e admirada que beneficia e fai avanzar os límites da arte, a ciencia, o deseño e a tecnoloxía. Dorina Nowill Informe Anual é unha creación moi envexada que esperta desexos, achega sentimentos positivos e prende asombro e marabilla.

Detrás do deseño

Kit de prensa

Créditos, membros do equipo e detalles técnicos proporcionados polo deseñador.

Propiedades Únicas: The annual report is permeated by elements in Braille, which dictate the pace of publication and function as components of interaction with the lay reader, bringing him to experience or know this model of writing. Altogether, the pages permeated by the writing of the blind integrate form - writing - and content - subject -, providing an inclusive meaning to the book. Another relevant detail: the cover has a relief print on the dots, allowing blind people to experience tactile reading.
Dimensións e Embalaxe: Cover: sheet format 640 x 280 mm; Core: Print format 210 x 280 mm. Cover printed on offset paper 240 g/m2, 4X4 colors (CMYK). Core composed of 120 pages in 150 g/m2 offset paper, 4x4 colors. Finish: dry relief on the cover.
Etiquetas: Annual report, print, editorial, graphic design, branding identity
Tecnoloxía de Produción: The cover has a proportional book ear, at full opening, a panoramic view of the use of Braille writing points. Still on the cover, the use of dry relief provides a tactile experience to the reader, offering points of braille writing. The publication was printed in CMYK-scale colors, on offset paper, mainly because it offers the tactile aspect due to its porosity.
Reto de Deseño: The challenge was to develop a publication that, in addition to fulfilling its functional aspects of informing and maintaining the commitment to the governance policy of the Dorina Nowill Foundation, also represented a document that addressed the aspect of the need to include blind or with low vision people.
Investigación: The Laika method is based on the synergy between linguistic and pictorial skills. Every project begins with the construction of meaning, an affirmation, and the need to design small graphic narratives. Thus, the Dorina Nowill annual report expands upon the detailed and strategic work of building an imaginary universe that represents the culture of the Dorina Nowill brand.
Inspiración: The Dorina Nowill Foundation serves people who are blind or have low vision. Braille writing is incorporated into the daily life of this community. For the design of its annual report, Laika started from this premise and used the points of writing, both in tactile and visual aspects, to compose the graphic identity of this publication. In this way, the points form phrases throughout the publication, in parallel with the graphical writing, composing textures that refer to the foundation's brand.
Duración do Proxecto: The project started in February 2019 and finished in May 2019 in Sao Paulo, Brazil.
Fluxo de Operacións: The annual report is intended to mark the entity's fiscal year and establish guidelines for the following year. In addition to the functional aspect of the publication, its aesthetic and graphic aspect is essential to set the date, give the document a longevity and validate its relevance to the sector. As a supporting document and material, it has another fundamental function: to serve as a presentation of the foundation and to contribute to attract sponsors from medium and large companies.
Patentes: Arthur Medeiros
Membros do Equipo: Ruis Vargas, Creative Directo, Thiago Siqueira and Agnes Svilenov, Designer
Créditos das Imaxes: Laika Design