Pop Up Magazine Título De Apertura de Rafael de Araujo

O deseño Pop Up Magazine Título De Apertura de Rafael de Araujo é un estimado gañador do moi prestixioso 2020 A' Design Award de Prata na Categoría de Competición Deseño de Cine, Vídeo e Animación.

PrataFilme· 2020

Pop Up Magazine Título De Apertura

de Rafael de Araujo

Cliente: Pop Up Magazine

Gañador do A' Design Award de Prata na Categoría Filme

47,465

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Cores

O Deseño

Sobre Pop Up Magazine Título De Apertura

O proxecto foi unha viaxe para explorar os temas de Escape (tema para 2019) de forma abstracta e fluída, mostrando os cambios, cousas novas e consecuencias a partir diso. Todas as imaxes son limpas e cómodas de ver, contrastando coa incómoda realidade do acto de fuga. O deseño está cambiando constantemente e as formas morphing da animación representan o acto de readaptación, causado por algún tipo de situación. Fuga ten diferentes significados, interpretacións e o punto de vista varía de lúdico a grave.

O Recoñecemento

Sobre o A' Design Award de Prata

Pop Up Magazine Título De Apertura gañou o A' Design Award de Prata, un recoñecemento enormemente prestixioso outorgado a deseños de gama alta, fermosos e impresionantes. Os gañadores Prata son obras tremendamente brillantes e sumamente creativas que ilustran a pericia, o talento e a agudeza sobresaíntes dos seus deseñadores. Espérase que Pop Up Magazine Título De Apertura sexa unha obra marabillosa, escaparate de oficio, notablemente profesional e profundamente innovadora. Este deseño gañador do A' Design Award de Prata é unha invención moi notable e admirada que beneficia e fai avanzar os límites da arte, a ciencia, o deseño e a tecnoloxía. Pop Up Magazine Título De Apertura é unha creación moi envexada que esperta desexos, achega sentimentos positivos e prende asombro e marabilla.

Detrás do deseño

Kit de prensa

Créditos, membros do equipo e detalles técnicos proporcionados polo deseñador.

Propiedades Únicas: Escaping a room, escaping work, city, nature, escaping a mindset, identity, escaping from your past and future? Escape was the theme chosen for 2019, it takes on different meanings and interpretations, from playful to serious. The project was a journey to explore escape issues in abstract ways. This ride suggests to escape all the time, but at the same time, we are opening doors to discover something new, out of our comfort zone and learning from that.
Dimensións e Embalaxe: We did variations for the delivery: 1 minute piece, 1 bumper of 10 seconds and 3 bumpers of 3 seconds. All done in fullHD 1920 x 1080 pixels.
Etiquetas: illustration, art design, escape, minimalist, flow, morph, animation, 2d, abstract, fluid
Tecnoloxía de Produción: The project was done 100% Digital. For Animation, I mixed cel animation techniques with keyframes interpolations, done with Adobe Photoshop and Adobe After Effects.
Reto de Deseño: The only challenge here was in the creative process, how to create an abstract piece in 1 minute and keep the storytelling making sense. So was divided by introduction, with the doors opening, (which can be interpreted as ''escaping''), then presenting the main character, in a shape of a circle, escaping from a pattern of squares, falling and getting stuck in a puzzle, escaping from other eyes, cities, natures and going on.
Investigación: I did a narrative review of the relationship between the concept ''escape'' and the stories from the contributors, so me and Annie, Art director from Pop-Up magazine, did some sketches and collected examples from all stories, like, escape from a situation, from the city, from nature, etc.. with all ideas selected, we started to produce the piece.
Inspiración: The idea for this project was to create a contemplative piece to watch.
We wanted to transform the scene, show different perspectives and new paths.
We were inspired by minimal and clean shapes, like doors and eyes, but for the most part, abstract forms. In the animation, we were looking for organic and smooth transitions, morphing all the time.
The design, animation, and music were synced in perfect harmony, leading a poetic flow for the entire piece.
Duración do Proxecto: The project started in June 2019, I was based in Los Angeles, and Annie based in San Francisco, and the exhibition started in California in September 2019.
Fluxo de Operacións: Keyframes interpolation was used in some situations, basically, you define point A and B, and the software creates the in-between. For cel animation, you draw every frame, using the animation principles.
The project was done in 12 frames per second, so the piece looks more craft hand and less digital.
Membros do Equipo: Pop-Up Magazine Art Direction:Annie Jen
Music:Magik*Magik Orchestra
Composer:Minna Choi
Design / Animation / Direction:Rafael de Araujo
Created by Pop-Up Magazine
Créditos das Imaxes: Rafael de Araujo, 2019.