Jiu Ming Tang Envasado de licores de Qi-Jun Wang

O deseño Jiu Ming Tang Envasado de licores de Qi-Jun Wang é un estimado gañador do moi prestixioso 2020 A' Design Award de Prata na Categoría de Competición Deseño de Envases.

PrataEnvases· 2020

Jiu Ming Tang Envasado de licores

de Qi-Jun Wang

Cliente: Wang Qi-jun

Gañador do A' Design Award de Prata na Categoría Envases

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Cores

O Deseño

Sobre Jiu Ming Tang Envasado de licores

Jiu Ming Tang é un deseño de envasado de agasallo para licor chinés vinculado ao Festival dos Botes Dragón. A caixa exterior está feita de papel ecolóxico e moldeada mediante un proceso de prensado en quente. Un selo vermello fai referencia a un desexo tradicional chinés de boa sorte. O selo ábrese ao rachalo e a caixa despregase como un pergameo, o que convida á interacción. A superficie exterior sobria contrasta coas coloridas ilustracións festivas do interior, creando un forte efecto visual. O deseño achega elementos festivos tradicionais a un envase moderno para reforzar a identidade cultural.

O Recoñecemento

Sobre o A' Design Award de Prata

Jiu Ming Tang Envasado de licores gañou o A' Design Award de Prata, un recoñecemento enormemente prestixioso outorgado a deseños de gama alta, fermosos e impresionantes. Os gañadores Prata son obras tremendamente brillantes e sumamente creativas que ilustran a pericia, o talento e a agudeza sobresaíntes dos seus deseñadores. Espérase que Jiu Ming Tang Envasado de licores sexa unha obra marabillosa, escaparate de oficio, notablemente profesional e profundamente innovadora. Este deseño gañador do A' Design Award de Prata é unha invención moi notable e admirada que beneficia e fai avanzar os límites da arte, a ciencia, o deseño e a tecnoloxía. Jiu Ming Tang Envasado de licores é unha creación moi envexada que esperta desexos, achega sentimentos positivos e prende asombro e marabilla.

Detrás do deseño

Kit de prensa

Créditos, membros do equipo e detalles técnicos proporcionados polo deseñador.

Propiedades Únicas: This is a special liquor for the gift of Dragon Boat Festival.The outer surface of the product is made of environmentally friendly paper,and the red seal is commonly called a"Cai Tou"in traditional Chinese wishes, which means to seek good luck. Then the seal is torn open like a scroll.The simplicity of the appearance collides with the colorful flashiness of the inner part,which brings great visual impact.People's eyes are bright,and the"Cai Tou"has been won.
Dimensións e Embalaxe: Packing:Height 32cm,Width:22.5cm,Length:8 cm，bottle:Diameter 7cm,Height26cm。
Etiquetas: Bottle type design,Packing design,Earthenware, Knight-errant
Tecnoloxía de Produción: The box adopts environmental protection paper as hot pressing process.The box structure is only opened with a scroll type, which enhances the interaction of users.
Reto de Deseño: The technology needed in this case is not easy to implement because it is time consuming and laborious.But we have to admit that compared with other common graphic design,it is a better display technology.However,when it comes to mass production, they need to compromise.
Investigación: The exhibition of traditional Chinese elements is accompanied by the dissemination of culture. The design with the characteristics of traditional Chinese festivals is used for cultural output.Modern culture and traditional culture are integrated and innovated to a large extent.The adoption of elements to reflect originality and traditionalism is a common concept, which will attract the attention of consumers,arouse the new trend of traditional culture and enhance cultural identity Sense.
Inspiración: During the Dragon Boat Festival, every Chinese family will hold some grand activities to make some delicious dishes, which is also the brewing period of Chinese liquor. The inspiration of design comes from every detail of the Dragon Boat Festival.
Duración do Proxecto: The project starts in January 2018 and ends in April 2018.Design completed in Changsha,Hunan,proofing in Shenzhen,production in Changde.
Fluxo de Operacións: They use wisdom and creativity to integrate the elements of Dragon Boat Festival into the design. The simple outer box is colorful after opening. The festive Dragon Boat Festival illustration elements form a strong visual contrast, making people feel more festive.
Membros do Equipo: Design Director:Wang Qijun
Design Assistant:Yi Xin, Liu Han