O deseño Hou Juice Envase de zume de Leng Chen é un estimado gañador do moi prestixioso 2020 A' Design Award de Ouro na Categoría de Competición Deseño de Envases.

OuroEnvases· 2020

Hou Juice Envase de zume

de Leng Chen

Cliente: Pagoda

Gañador do A' Design Award de Ouro na Categoría Envases

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O Deseño

Sobre Hou Juice Envase de zume

Hou Juice é un deseño de packaging para unha marca de zume fresco. A botella mide 45 milímetros de diámetro e 165 milímetros de altura. A botella de plástico está cuberta cunha película perlada e rematada con esmerilado e impresión con tintas planas. As ilustracións de monos forman o tema visual principal, e para cada sabor de froita debúxase unha historia diferente. O mono é o símbolo da empresa froiteira matriz e representa a vitalidade na cultura chinesa. O deseño pretende expresar natureza, frescura e calidade, e xerar confianza entre os compradores preocupados pola saúde.

O Recoñecemento

Sobre o A' Design Award de Ouro

Hou Juice Envase de zume gañou o A' Design Award de Ouro, un recoñecemento inmensamente prestixioso outorgado a deseños de primeira clase, marabillosos e sobresaíntes. Os gañadores Ouro son creacións sumamente innovadoras, visionarias e glamurosamente deslumbrantes que reflicten o xenio, a sabedoría e a destreza dos seus deseñadores. Espérase que Hou Juice Envase de zume sexa unha invención moi eloxiada, pioneira e monumental que ofrece un valor sen precedentes. Este deseño gañador do A' Design Award de Ouro é un proxecto espectacular e respectado que beneficia moito a arte, a ciencia, o deseño e a tecnoloxía e fai avanzar os seus límites. Hou Juice Envase de zume crea intensos sentimentos de desexo, esperta a paixón, anima a creatividade e fascina.

Detrás do deseño

Kit de prensa

Créditos, membros do equipo e detalles técnicos proporcionados polo deseñador.

Propiedades Únicas: Pagoda is China's largest fruit production.trade, retail as one of the fruit industry chain enterprises.Its recently- lauched brand HOU Juice focuses on providing fresh juice. so HOU juice endorses Pagoda in naming strategy, which is not only related to the symbol of Pagoda monkey.but also similar to the pronunciation of good Juice in cantonese.This product strives to convey the core value of Pagoda, both in manufacturing technology and packaging.
Dimensións e Embalaxe: Diameter 45mm x Height 165mm
Etiquetas: juice, packaging, branding, drink, beverages，
Tecnoloxía de Produción: The plastic bottle is made of pearlescent film with frosting and spot color printing technology.
Reto de Deseño: The biggest obstacle to the launch of fruit juice is consumer Questioning the source of fruit.Our team undertakes the mission of art direction.With Pagoda as quality guarantee, we believe that through innovative visual creativity and brand strategy, from nice packaging to tastes good, we can meet consumers' demand for high-quality fruit juice and give consumers a more reliable sense of brand trust.
Investigación: The urban middle class with health needs is our core audience.They pay more attention to the quality of life and the feeling of packaging.therefore this product not only focues on the design of it's own craft but also focuses on the design of its own craft, but also focuses on the inheritance of culture.The monkey.is not only the super symbol of the Pagoda brand but also one of the Chinese zodiac signs which has been regarded as a symbol of auspiciousness and vitality since ancient times.so we decided to use this element to show originality and enhance the brand's cultural identity.
Inspiración: We believe that visual recognition and art direction can give consumers a more reliable sense of brand trust, and create a juice brand with a sense of trust and recognition in China.Monkey.the iconic symbol of it's parent brand Pagoda fruit, customizes the theme story according to the characteristics of each fruit juice, and presents the natural to one pattern creative style through the form of illustration, which better interprets the concept of nature and freshness of fruit juice brand.
Duración do Proxecto: The project started on March 20,2018 and completed on May 28,2018.The design was completed in Shenzhen.
Fluxo de Operacións: Nowadays, the beverage market is constantly developing, and safe and healthy fruit juice beverage is the first choice of consumers.Good fruit Juice comes from good fruit. HOU Juice inherits the concept of healthy,natural and high quality of its parent brand Pagoda from brand naming and overall visual expression,and creates a unique brand image.The creative style of returning to nature and vitality with rich illustrations makes it deeply rooted in people's heart.
Membros do Equipo: Design Director:Chen Leng
Designer:Li Yin
Illustrator:Anna rudak
Créditos das Imaxes: Image #1: designer Leng Chen, Variations, 2019.
Image #2: designer Yin Li, Variations, 2019.
Image #3: designer Yin Li, Variations, 2019.
Image #4: designer Leng Chen, Variations, 2019.
Image #5: designer Leng Chen, Variations, 2019.