Logothetis Embalaxe de Alimentos de Antonia Skaraki

O deseño Logothetis Embalaxe de Alimentos de Antonia Skaraki é un estimado gañador do moi prestixioso 2021 A' Design Award de Ouro na Categoría de Competición Deseño de Envases.

OuroEnvases· 2021

Logothetis Embalaxe de Alimentos

de Antonia Skaraki

Cliente: Logothetis

Gañador do A' Design Award de Ouro na Categoría Envases

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Cores

O Deseño

Sobre Logothetis Embalaxe de Alimentos

A Nai Natureza, a inspiración eterna, conduce a un deseño extraordinario para unha forma tradicional de facer. Logothetis Farm en Zakynthos, Grecia, deixa emerxer de forma dinámica os valores e a importancia do lendario patrimonio grego. A experiencia da granxa á mesa encontra a maxia do deseño, a narración e o branding. Cunha identidade clásica e limpa, e un xiro lúdico para o público actual, a embalaxe transmite unha aura cálida que acubilla todos os consumidores e os convida a descubrila!

O Recoñecemento

Sobre o A' Design Award de Ouro

Logothetis Embalaxe de Alimentos gañou o A' Design Award de Ouro, un recoñecemento inmensamente prestixioso outorgado a deseños de primeira clase, marabillosos e sobresaíntes. Os gañadores Ouro son creacións sumamente innovadoras, visionarias e glamurosamente deslumbrantes que reflicten o xenio, a sabedoría e a destreza dos seus deseñadores. Espérase que Logothetis Embalaxe de Alimentos sexa unha invención moi eloxiada, pioneira e monumental que ofrece un valor sen precedentes. Este deseño gañador do A' Design Award de Ouro é un proxecto espectacular e respectado que beneficia moito a arte, a ciencia, o deseño e a tecnoloxía e fai avanzar os seus límites. Logothetis Embalaxe de Alimentos crea intensos sentimentos de desexo, esperta a paixón, anima a creatividade e fascina.

Detrás do deseño

Kit de prensa

Créditos, membros do equipo e detalles técnicos proporcionados polo deseñador.

Propiedades Únicas: A contemporary design for a traditional way of doing. Mother Nature unfolds some of her secrets, and the brand, Logothetis Farm in Zakynthos, Greece, offers her unique gifts to all. The farm to table experience met the magic of design and storytelling. That is how a classic and clean identity with a playful twist was created. Cute illustrations and soft pastel colours make this series easily recognizable and memorable. The packaging gives a warm, joyful aura.
Dimensións e Embalaxe: It goes without saying that the creative approach was designed to minimize processing in packaging and to facilitate recycling. All materials were uniquely sourced and meticulously chosen to enhance the experience and narrative of the stories of the products.
Etiquetas: Logothetis, Organic, Bio, Packaging, Design, Storytelling, Farm, Greece, Zante, Zakynthos
Tecnoloxía de Produción: Glass jars, paper boxes and metal tins.
Reto de Deseño: The most difficult creative challenge was to link all meanings in one graphic concept. At the same time, a way to share the values and importance of Zakynthos heritage, while giving the design a modern twist, had to be found.
Investigación: An extensive research was carried out for the task of creating brand concepts and the subsequent refinement of the final design version. In addition, a thorough market research was conducted in order to frame the market, the competitors and the potential buyers. In addition, mood boards were formed to better express the values and ethos of the company, and to agree on a direction and a design concept.
Inspiración: Do you know Mother Nature? She is to whom the care of the earth has been given. Enchanted by the stories and myths about Mother Nature, and inspired by the spontaneity of real life moments, the creatives behind this project worked towards the creation of a brand for people with a true zest for life.
After all, the term Mother Nature was first coined here, in Greece. Ancient Greeks were the first to imagine nature personified as a young woman who represents the eternal source of creation.
Duración do Proxecto: The project began and finished in 2019 in Athens, Greece.
Fluxo de Operacións: The attention to detail in design and storytelling reflected the character of the products, revealing the hard work invested in each one of them, and the consumers appreciated the final packaging.
Membros do Equipo: Creative Director: Antonia Skaraki
Designers: Andreas Deskas, Evri Makridis, Valia Alousi
Copywriter: Sotiria Theodorou
Créditos das Imaxes: A.S. Advertising, 2019